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Apple needs to get their act together and focus on design.

The average deep-pocketed consumer and/or business would love pretty, colorful, 27" inch 4K iMacs and 27" 4K companion displays. Put it at 120Hz and it's a good enough spec for nearly everyone.

Then for their pro customers, higher spec, 5K 27" and 32"s.

This isn't rocket science. There's only so many buyers for a $1600 display and even fewer that will replace them.
 
And would this augment or replace the current Studio Display - and at what price? And, if (a big if) it replaces the current ASD, can we expect to Apple to make the old model obsolete and incompatible with all Macs in a few years? I hate to be negative but these are real concerns.
Dunno but seeing as how I still use the old school Thunderbolt Display from a gazillion years ago with my MacBook Pro M4 Max, I’m not sure it’s a valid concern?
 
The average deep-pocketed consumer and/or business would love pretty, colorful, 27" inch 4K iMacs and 27" 4K companion displays. Put it at 120Hz and it's a good enough spec for nearly everyone.
[...]
This isn't rocket science. There's only so many buyers for a $1600 display and even fewer that will replace them.
Apple is never going to release a 27" 4K screen -- it doesn't meet their Retina requirements.
 
I could wait for this monitor, but… I’m pretty sure it will be a 5K monitor with no compatibility for other devices such a gaming console. And I want a good 27” 4K monitor for everything, not just a Mac.
That 27” 4K monitor might be good for everything else, but will be really bad with a Mac.

Do yourself a favor, and get something 5K that's compatible with everything you have. Personally, I would pay twice as much for something from Apple, but for your needs, the new Asus 5K 27" monitor might be the best option.
 
Coming from a 27" iMac, I'm currently looking for a new monitor for my new Mac Mini. And I'd really like to purchase an ASD regardless of the price, but I'm pretty sure that just as the current model doesn't have the features I need, neither the future one will.

And they're not miniLED, OLED, ProMotion or other fancy stuff. I'd settle for crazy unrealistic things like:

- Adjustable height (I'm not even asking for it to pivot).
- More than one input (Ideally one more USB-C and one HDMI, one can dream)
- Some way to adjust brightness and volume when not using a Mac.

I love the looks of the ASD, I know the speakers are great and I can live with a so-so webcam and the 60Hz refresh rate. But I just can't purchase a monitor that ONLY works properly with a Mac, has just one USB-C video input and doesn't have even simple height adjustment. Even less for the asking price. And it's a pity, because I'd really pay the asking price.

There's really very little to choose from apart from the ASD if you want high pixel density and 27 or 32" sizes, at the DPI MacOS likes (i.e. don't have a performance penalty for rescaling). And I'm finding it extremely frustrating to find a monitor that checks all the boxes, so I find it even more frustrating that I can't just buy an expensive Apple display and be done with it.
 
Just get two, you peasant.

(Only jokes)
Jokes aside, I actually tried.

I bought 2 Apple Studio Displays.

I returned them for a list of reasons that's not relevant here, but one of the reasons being : Two displays is just not ergonomical. After a few hours, my neck started to hurt already, when I never had this problem in my life before.

I know the way, I need to put one straight ahead in front of me, one on the side, but then not only my desk wasn't symmetrical anymore, my neck would hurt on one side 😅

I kept them for two weeks. The day I returned them, my neck problems were fixed.
 
That 27” 4K monitor might be good for everything else, but will be really bad with a Mac.

Do yourself a favor, and get something 5K that's compatible with everything you have. Personally, I would pay twice as much for something from Apple, but for your needs, the new Asus 5K 27" monitor might be the best option.
Terrible with a Mac. A 27 inch 4K display is non-retina. Too used to it and can't go back. Would prefer to use a properly scaled 27 inch TB display.
 
What is so special for you about 120 hz?
When you've tried a ProMotion display, which is fancy word for "120 Hz", and you're used to scrolling using 120 Hz, I promise you, you won't want to go back.

Plus, it became actually quite easy to design and produce. A lot of companies even support 240 Hz already. In fact at CES 2025, a company was going for like 750 Hz, which IMO is useless. But 120 Hz is a must.
 
I wish they’d make a decent range of sizes.

Like 21 or 24, 28, 32 etc and a super widescreen.

I know it will never happen but it would mean if you need a range of sizes for different tasks… you’re sorted.

Even if the smaller sized models used standard quality panels, Apple have great displays in all of their devices.
 
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