Apple Working on New Apple TV With Faster Processor and Remote Equipped With Find My

[Realityck]

FYI
per this article Strategy Analytics: Samsung Leads As Global TV Streaming Device Population Reaches 1.1 Billion

The research, which tracks quarterly deployments of TV and video streaming devices across 27 major countries, finds that Samsung is the leading brand, with 14% of devices in use, followed by Sony (12%), LG (8%), Hisense (5%), TCL (5%) and Amazon (5%). The analysis also shows that the Tizen platform is the leading player in TV streaming, accounting for 11% of deployed devices, followed by WebOS (7%), PlayStation (7%), Roku OS (5%), Fire OS (5%), Android TV (4%) and Xbox (4%). The platform environment is still relatively fragmented since many older, often proprietary systems are still in use.

Apple is at the back of the pack as represented with only 2%.

What needs to change besides a new Apple TV model?

 

[archer75]

FYI
per this article Strategy Analytics: Samsung Leads As Global TV Streaming Device Population Reaches 1.1 Billion

The research, which tracks quarterly deployments of TV and video streaming devices across 27 major countries, finds that Samsung is the leading brand, with 14% of devices in use, followed by Sony (12%), LG (8%), Hisense (5%), TCL (5%) and Amazon (5%). The analysis also shows that the Tizen platform is the leading player in TV streaming, accounting for 11% of deployed devices, followed by WebOS (7%), PlayStation (7%), Roku OS (5%), Fire OS (5%), Android TV (4%) and Xbox (4%). The platform environment is still relatively fragmented since many older, often proprietary systems are still in use.

Apple is at the back of the pack as represented with only 2%.

What needs to change besides a new Apple TV model?

I think it shows that the vast majority of people stream with their built in smart TV apps followed by game consoles. Even roku devices are only 3% while apple devices are 2%, not a large difference despite a large cost difference. I think the best they can do is lower the price and advertise aggressively but based on the % of other devices I don't think it would get them much. They were smart to put the TV app on smart tv platforms rather than keeping only on the ATV only.
I think the focus on the next ATV will be gaming. The A12X they said was as fast as an xbox one S. Which would be faster than a switch. Who knows what chip they'll put in the upcoming release but if it's faster than that in a package that small and they push it for gaming it could pick up some market share. It's great that it supports xbox and playstation controllers amongst others. But they would need more popular games than what apple arcade offers.
Being first with 8k and HDMI 2.1 would be great for enthusiasts but I honestly don't see it happening yet. I'd love to be wrong.

 

[JoeShades]

FYI
per this article Strategy Analytics: Samsung Leads As Global TV Streaming Device Population Reaches 1.1 Billion

The research, which tracks quarterly deployments of TV and video streaming devices across 27 major countries, finds that Samsung is the leading brand, with 14% of devices in use, followed by Sony (12%), LG (8%), Hisense (5%), TCL (5%) and Amazon (5%). The analysis also shows that the Tizen platform is the leading player in TV streaming, accounting for 11% of deployed devices, followed by WebOS (7%), PlayStation (7%), Roku OS (5%), Fire OS (5%), Android TV (4%) and Xbox (4%). The platform environment is still relatively fragmented since many older, often proprietary systems are still in use.

Apple is at the back of the pack as represented with only 2%.

What needs to change besides a new Apple TV model?

Incredibly misleading, You have no choice but to buy a Smart Tv these days so that makes it look like it is the leading way to stream. Look at what it says, based on device sales and usage tracking. Roku as much as it is junk in my opinion is by far the leading platform

 

[xpxp2002]

I think the focus on the next ATV will be gaming. The A12X they said was as fast as an xbox one S. Which would be faster than a switch. Who knows what chip they'll put in the upcoming release but if it's faster than that in a package that small and they push it for gaming it could pick up some market share. It's great that it supports xbox and playstation controllers amongst others. But they would need more popular games than what apple arcade offers.

I think you got it exactly right. I hate playing strategist for Apple, but if they want to get into the TV/console gaming business, they should follow Microsoft's path with the Xbox.

Gamers are unlikely to be huge into the Apple ecosystem. Frankly, teenagers often can't afford, and reputationally they don't have gamer "cred." I mean, Catalina completely nuked most of my Steam library because of the loss of 32-bit apps. For all intents and purposes, nobody who games, games on a Mac.

If Apple wants to compete in the gaming space with Apple TV, they need to do three things:

• Develop their own controller. Supporting the Xbox and PS controllers is excellent, but they need to have their own competitive offering that either comes bundled with the higher storage/higher-end models or is more affordable than Xbox and PS controllers.
• Deliver graphics on par with current gen consoles. It's great if the A12X is "as fast as an Xbox One S," but the experience as a whole needs to be similar.
• Bring top-tier titles to the platform. If you don't have titles that compete with Xbox and PS, you aren't going to attract hardcore gamers. Casual gamers aren't going to buy a $170+ box just to play games on TV. They can already do that with their phone, or they probably already have a kid who has a PS or Xbox anyway.

Ultimately, the key is to get hardcore gamers to consider ATV a viable option or alternative to the $400+ Xbox One X Series X or whatever it's called this year...if that's where they want to take the product. And the way to do that is to make it more affordable (a good portion is a price-conscious demographic) and to deliver an equitable experience at that lower price point.

 

[Dionte]

At least they dropped it from $79 to $59. Amazon has it for $53. Probably find it for less on a sale. You are likely using the app on the phone or pad in the mean time to remote control the ATV4K.

Also you have this new substitute as alternate choice, but I like the pad movement of Apple's.

Yeah I use my phone/ipad and also the remote that came with the tv, the lg magic remote works pretty good with it.

 

[greenmeanie]

The Strap HANDLE doesn't give that away?
I have no problem with the REMOTE and like it.

Apple Remote easily the worst invention Apple has ever made. The entire problem is that it is never usable without looking at it. You need to look at it to know which way is up to use the touchpad. Meanwhile, every other remote in the world is usable without looking at it.

Holy crap did Apple completely fail at user experience design here..

 

[Realityck]

His last prediction
Sep 1

I’m being told that *something* is happening on Apple’s website on Tuesday, September 8th. Between 9:00-12:00 EST.

 

[PhilOz78]

Apple Remote easily the worst invention Apple has ever made. The entire problem is that it is never usable without looking at it. You need to look at it to know which way is up to use the touchpad. Meanwhile, every other remote in the world is usable without looking at it.

Holy crap did Apple completely fail at user experience design here..

It's glossy at one end, matt at the other. It has a charging point at one end, not at the other. It has a big volume button on one side, not on the other. It has a noticeable depression in the siri button, not in any others. All pretty easy clues to which way up it is even in the dark and without looking!

 

[PhilOz78]

The current remote is *horrific* and the requirement for all apps to be compatible with it seriously limits potential for game development.

They don't have to all be compatible with it. Which is why a number of games even in Apple Arcade are specifically labelled "Games Controller Required".

 

[drose333]

The market goes up over the long term. That’s all I need to know.

 

[drose333]

I have Apple TV and Roku. Roku has find me, multi-featured, and $100 for the Ultra 4K. Like Apple TV; love the Ultra.

 

[PhilOz78]

How relevant is "Apple TV" in this time of digital content?

Yea, people, how relevant is this digital content only device in this age of digital content?! Wait … that suddenly sounds … um … incredibly relevant!

 

[PhilOz78]

Given that a majority of the functionality of an Apple TV device is the software and the AppleTV+ app is working just fine on both my FAR less expensive Roku and Fire Stick devices, what is the incentive to buy or even care about what will undoubtedly be an overpriced Apple TV?

Well, the Apple TV+ app is only one piece of software out of an entire App Store full of software that you can install on your Apple TV but not on your Roku so … that?! Plus, on Roku, the Apple TV+ app only plays Apple TV+ content, whereas that app on the Apple TV device also aggregates all your other content from all your other apps into one place.

 

[Homealone]

All I want for Christmas is the ability to pair a 2nd remote.

This may come as a surprise to Apple, but some houses actually have two couches set apart for a single TV. Shocking I know.

All Apple TV models have IR optical sensors. Any Apple optical remote will work as a second remote. You can also have the Apple TV learn buttons from any IR optical remote. You just can’t pair two Bluetooth remotes.

 

[Tech198]

There must of been some push Apple saw users loosing more Siri remotes, for them to make this happen "in a house" or better "in a singe room"

 

[ErikGrim]

All Apple TV models have IR optical sensors. Any Apple optical remote will work as a second remote. You can also have the Apple TV learn buttons from any IR optical remote. You just can’t pair two Bluetooth remotes.

Plus there's also the remote app available right from your control centre.

 

[marco114]

The reason we don't have all AppleTVs in the house instead of Roku is because my wife can not stand the Apple Remote. It's extremely hard to fast forward a tiny bit, it always jumps ahead a bunch of minutes ahead and then you have to slide back, but most of the time is "snaps" to the position where you started. I can't help but think this is intentional to make us watch ads. Also Apple is increasingly being more aggressive with trying to get me to use Apple TV home screen which spams shows they make instead of showing me stuff I actually watch. It makes the entire experience unuseable.

 

[amartinez1660]

The reason we don't have all AppleTVs in the house instead of Roku is because my wife can not stand the Apple Remote. It's extremely hard to fast forward a tiny bit, it always jumps ahead a bunch of minutes ahead and then you have to slide back, but most of the time is "snaps" to the position where you started. I can't help but think this is intentional to make us watch ads. Also Apple is increasingly being more aggressive with trying to get me to use Apple TV home screen which spams shows they make instead of showing me stuff I actually watch. It makes the entire experience unuseable.

While the remote is indeed atrocious in practice, I think you can connect universal remotes now.
Also for your wife use case, clicking the trackpad section at the left/right edges will move backwards/forward 10 seconds... although it sometimes just pauses the playback and it happens often enough to be very annoying.

EDIT: I stand corrected couple of times later. It’s compatible with universal remotes since the very beginnings.
I also totally forgot the Remote App on iOS... have even used it myself when the remote goes MIA.

 

[MauiPa]

The reason we don't have all AppleTVs in the house instead of Roku is because my wife can not stand the Apple Remote. It's extremely hard to fast forward a tiny bit, it always jumps ahead a bunch of minutes ahead and then you have to slide back, but most of the time is "snaps" to the position where you started. I can't help but think this is intentional to make us watch ads. Also Apple is increasingly being more aggressive with trying to get me to use Apple TV home screen which spams shows they make instead of showing me stuff I actually watch. It makes the entire experience unuseable.

I love the remote, but if you don't, use your preferred remote, appleTV has allowed this for like - ever. Also, you can change sensitivity of remote under settings, and use the iPhone app. But to each their own. The only trouble with apps I've seen is HULU (hate that app), makes you watch all the commercials, yet that is not an AppleTV issue, that is a HULU issue. Skipping forward on Netflix is a breeze, very user friendly if you've ever used touch or a Mac trackpad, not all buttony (I hate buttons, the fewer the better)

 

[DotCom2]

While the remote is indeed atrocious in practice, I think you can connect universal remotes now.
Also for your wife use case, clicking the trackpad section at the left/right edges will move backwards/forward 10 seconds... although it sometimes just pauses the playback and it happens often enough to be very annoying.

I just learned about the left/right-10 seconds thing a few months ago. Most people don't even know this function exists since there is no indication of it anywhere on the remote. I'm with your wife. I love my ATV but definitely not the remote. Fix that and I'm all in!

 

[CarlJ]

It's extremely hard to fast forward a tiny bit, it always jumps ahead a bunch of minutes ahead and then you have to slide back, but most of the time is "snaps" to the position where you started. I can't help but think this is intentional to make us watch ads.

In most streaming apps, clicking on the left or right edge will jump back or forwards 10 seconds. How can it be to make you watch ads when most of the streaming services don’t have ads? If you’re using some app that doesn’t do the 10 second things that’s on the streaming service, not Apple. I have little patience these days for people who just assume that anything that doesn’t work exactly how they want, or that they can’t figure out, is deliberately out to screw them. It seems like rushing to paint themselves as the victim.

Also Apple is increasingly being more aggressive with trying to get me to use Apple TV home screen which spams shows they make instead of showing me stuff I actually watch.

Increasingly more aggressive? Really? It’s a toggle in the Settings app (Settings > Remotes and Devices > Home Button) - I set it once to Home Screen, and it’s never bothered me again.

 

[CarlJ]

The only trouble with apps I've seen is HULU (hate that app), makes you watch all the commercials, yet that is not an AppleTV issue, that is a HULU issue.

Hulu doesn’t have ads, if you pay for the no¹ ads tier. So of course they don’t let you skip through the ads. As you say, that’s a Hulu issue.

¹ (Yes, a handful of shows still have ads on this tier, due to contractual obligations - presumably someone on the show negotiated in their contract that they would get a percentage of the ad revenue from streaming or rebroadcast, so Hulu has to show ads with it. The one show I’ve run into like this, “Marvel’s Agents of S.H.I.E.L.D.”, had a single 15-second non-screaming at before the show and a second one after the show (which was obviously easy to skip by just going back to the menu - hardly the kind of ad-infested experience most people think of when they hear “ads”.)

 

[ErikGrim]

While the remote is indeed atrocious in practice, I think you can connect universal remotes now.

Literally since the first Apple TV was released alongside the first iPhone.

 

[cmaier]

Literally since the first Apple TV was released alongside the first iPhone.

Though it looks like the TV button isn’t mappable?

 

[ErikGrim]

Though it looks like the TV button isn’t mappable?

The TV button isn't? I thought it was just the Siri button?