So Apple announce a finger print scanner and show how you can unlock your phone with it - WOW. The spent no time explaining to consumers how cool this feature could be. Where was paypal, square, banks showing the cool uses of this feature for consumers.
Apple is meant to show us how cool their features are. This lacked that completely.
They did do a better job with the Camera. But let us face it phone Cameras are good enough now and no one buys the pixel and flash argument. Unless you innovate and can add an optical zoom or an angle lense it is not a big deal.
For gammers the 64 bit processor is cool and there was a nice piece about it.