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AppleCare+ for Apple Watch Pricing: $59 for Sport, $79 for Steel, $999 for Gold

tbobmccoy said:
The 1 grand for the Apple Watch AppleCare+ is ridiculously overpriced. There's pretty much no way you're going to damage the gold enough to need that, and the internals are the same as any other Apple Watch. Apple is fleecing the rich, but I'm alright with that if it'll keep the price of other Apple products lower. Oh, wait.... :rolleyes:
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It takes two people to get fleeced.

The fleecer, who sets prices ridiculously high (in someone's opinion), and
The fleecee, who doesn't see the price as ridiculously high.

If you don't want to be fleeced, don't buy it. Otherwise, it's a transaction between two people (or entities).
 
to Quote Dave Ramsey
"People buy things they don't need with money they don't have to impress people they don't like."
 
ValSalva said:
$999 for AppleCare+ :eek: Never thought I'd ever see that. But it's in line with how much the Edition costs. If you can afford $10,000 to $17,000 then chances are you can afford $11,000 to $18,000.
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Maxed out Mac Pro is over $10,000 but Applecare is only $249 for that. Can the gold in the Edition actually be damaged or is it expensive to "fix"? Otherwise, I do not understand the Applecare pricing.
 
jclardy said:
True, but why the price difference? Do they insure the shipping or something? Repair it on the spot? The internals are identical so...repairs are literally the same. Also seems weird to leave a $17000 watch with a retail store employee.
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But you're forgetting - the Apple Watch Edition isn't actually worth $17,000. Its intrinsic value is more like that of a 15" MacBook Pro.

But this makes one wonder - how many people will actually buy one? Only the frivolous, it appears. Or perhaps those who believe it will be a total flop, buying it for an investment. But I've heard of no limits on the production quantities, and I suspect Apple's already manufactured too many of them to make them rare.
 
wigby said:
Maxed out Mac Pro is over $10,000 but Applecare is only $249 for that. Can the gold in the Edition actually be damaged or is it expensive to "fix"? Otherwise, I do not understand the Applecare pricing.
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Yeah, I see your point. But I guess because the watch is portable and wearable whereas the Mac Pro's use use is primarily indoors and it's not moved, the watch would be much more likely to be damaged.
 
JustThinkin' said:
But this makes one wonder - how many people will actually buy one? Only the frivolous, it appears. Or perhaps those who believe it will be a total flop, buying it for an investment. But I've heard of no limits on the production quantities, and I suspect Apple's already manufactured too many of them to make them rare.
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There are plenty of 10,000$ Rolex watches being manufactured yearly and to most people, they are still very rare. Rare is not just about how many are manufactured but also out how many people will actually buy them.
 
Seeing "$15,999" in that screenshot just looks ridiculous. I can see spending this much on a piece of jewelry that will last forever, but on a tech item that will be obsolete in a couple years, WTF?

They're obviously targeting people who buy expensive stuff only because it's expensive. Which I guess is a good way to separate idiots from their money, but... I wish Apple didn't whore itself out like that.
 
zorinlynx said:
Seeing "$15,999" in that screenshot just looks ridiculous. I can see spending this much on a piece of jewelry that will last forever, but on a tech item that will be obsolete in a couple years, WTF?

They're obviously targeting people who buy expensive stuff only because it's expensive. Which I guess is a good way to separate idiots from their money, but... I wish Apple didn't whore itself out like that.
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Actually I very much like this. I hope the profit margin is huge too! More R&D money for new products and hopefully able to hire more devs to fix software bugs.

As much as Apple sells in the US, it's expenses are very high. They don't have a lot of cash in the US. So they can't really afford to add 10 high paying software devs. Most of their money is international. To bring that here they lose like 40%. But if edition watch buyers are in US... Well. That's more income for Apple in US. see my point now?
 
People still don't understand that the Edition watch isn't meant for people that balk at the price.

If you have to think twice at the price, you're not the target audience and you'll never understand why somebody else would spend that much money on an Apple Watch.
 
topmounter said:
I'd be more concerned about losing it than damaging it. I've lost plenty of watches, but I can't remember ever "damaging" a watch.
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I've beat the snot out of pretty much every watch I've ever owned, which is why I only buy cheap ones. And even then I always took them off before doing anything strenuous. This is a watch that you're SUPPOSED to wear while doing anything strenuous and yet it is priced like a piece of fine jewelry, even for the cheapest versions. That's why it's going to be a market failure.
$59 would be getting close to a reasonable price point if it included both the watch and the Applecare at that price. Maybe.
 
For crying out loud..

Apple care for a watch band ?? Now i've seen everything. I can understand for the Gold watch, but the simple looking one ?

Users can afford a watch, but they can't afford a replacement band ?? what kind of world do we live in.
 
Return Policy

I think the first round on this item will see huge orders. Even if they are not big, Apple will show "Constrained" availablitiy after day 1 to stoke the gotta have it cause its selling out factor. I'm really surprised they did not set the return policy to 7 days for the watch.
 
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cocacolakid said:
... but it doesn't fall in line with Apple's mantra of 'making the best products.' This company has lost site of it's reason for existing.
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So true. Apple's perspective and vision seems to be lacking under their current CEO. A loss of focus, I think. Reflected, perhaps, in too much focus on social justice. Or the Apple Watch Edition, which is focused not on somewhat fat, healthy profits, but grotesque ones (without giving anything great to the customer). Or Eddie Cue's statement that the product pipeline is the best he's seen in 25 years, while very little seems truly innovative or impressive to the consumer.

I think Apple's lost its ability to see itself accurately.
 
unplugme71 said:
Actually I very much like this. I hope the profit margin is huge too! More R&D money for new products and hopefully able to hire more devs to fix software bugs.

As much as Apple sells in the US, it's expenses are very high. They don't have a lot of cash in the US. So they can't really afford to add 10 high paying software devs. Most of their money is international. To bring that here they lose like 40%. But if edition watch buyers are in US... Well. That's more income for Apple in US. see my point now?
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Do you really think the money earned from selling gold Edition watches will make Apple hire more developers and invest more into R&D?

I think they would have done that already with their $150+ billion in the bank ;)
 
eh not terrible. Who cares about the edition. i had no interest in it anyway so i'm not commentating on that.
 
Generally speaking, I think _ALL_ extended warranty coverage plans are a waste of money. Mostly, all companies and insurers know that they will take in more than they will ever pay out on these policies. If you never buy any extended warranty you'll make out better because what you pay out will be less than what you would have paid for various insurance policies along the way.

Having said that, the AL vs SS costs seem backward to me. I'd think that the SS would be more rugged and/or typically used in a less risky way than the 'Sport' model. That they charge more for the SS coverage seems to imply to me that these costs are arbitrary and mostly based on the potential buyer's ability to pay. _OR_, the more expensive watches are subsidizing the Apple Care for the Sport variety.

Either way, I am a day 0 buyer and won't be throwing Applecare on top of the pile.
 
unplugme71 said:
Actually I very much like this. I hope the profit margin is huge too! More R&D money for new products and hopefully able to hire more devs to fix software bugs.

As much as Apple sells in the US, it's expenses are very high. They don't have a lot of cash in the US. So they can't really afford to add 10 high paying software devs. Most of their money is international. To bring that here they lose like 40%. But if edition watch buyers are in US... Well. That's more income for Apple in US. see my point now?
Click to expand...

They need fewer, but better developers - and management that lets them work on a reasonable schedule, without too much pressure from sales or marketing. The very top developers are dramatically more productive, and will create fewer bugs. They're worth their cost, while an average developer is almost as much of a burden as a boon.

Perhaps the environment at Apple isn't exciting enough for the top developers anymore?
 
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