Worth Ave Group is such a better deal then Squaretrade. I don't know about you guys but every time something serious has happened with my iPhone its because it was stolen, either by being robbed (at gunpoint, twice) or by someone smashing my car window and taking it. Worth Ave Group covers this with a check for the full price of your iPhone for a measly $50 deductible. You'd be totally screwed with Squaretrade or Applecare+ in a theft situation.