Apple's AirPods Achieve 98% Satisfaction Rate in User Study

Discussion in ' News Discussion' started by MacRumors, May 1, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple customers who have purchased the AirPods are largely satisfied with the wire-free earbuds, according to a new survey conducted by Experian and Creative Strategies.

    Of 942 AirPods owners polled, 82 percent said they were "very satisfied," while another 16 percent said they were "satisfied," for an overall customer satisfaction score of 98 percent.


    At 98 percent satisfaction, Creative Strategies says the AirPods set the record for the highest level of satisfaction for a new product from Apple. For comparison's sake, the iPhone had a 92 percent customer satisfaction rate in 2007, the iPad had a 92 percent customer satisfaction rate in 2010, and the Apple Watch had a 97 percent customer satisfaction rate in 2015.

    Customers were also asked whether or not they would recommend the AirPods to others, and AirPods owners largely said yes, earning the AirPods a Net Promoter Score (explained below) of 75.
    When asked to explain the ranking they gave, customers used words like magic, fit, sound quality, convenient, love, good sound, and battery life, and cited benefits like the simple pairing process, and the convenience of a wireless experience. Negatives included issues with fit and connectivity.


    In a series of general sentiment questions, 82 percent of survey respondents strongly or somewhat agreed that AirPods are their favorite recent Apple product, while 62 percent said they consume more audio with the AirPods. 82.5 percent wanted more control over content, like turning the volume up or changing a song, and 84 percent said that using one AirPod makes sense in certain situations.

    Apple's AirPods, priced at $159, first went on sale in October, but are still hard to track down even today. Current shipping estimates suggest orders placed today will not arrive for six weeks, while in-store pickup estimates offer June 20 as the earliest possible pickup date.

    Article Link: Apple's AirPods Achieve 98% Satisfaction Rate in User Study
  2. scottish macrumors 6502a

    Aug 10, 2011
  3. ghost187 macrumors 6502a


    Mar 18, 2010
    Does anyone know if there is an AirPod grip that fits inside the case? I even thought about wrapping them in bandaid to give them some type of grip. Thanks in advance!
  4. RadioGaGa1984 Suspended


    May 23, 2015
    Good thing loads on here said they were ugly and looked ridiculous and they're not going to buy them.
    Yet months later after release they are still almost as hard to find as the Dodo bird.
  5. Amacfa, May 1, 2017
    Last edited: May 1, 2017

    Amacfa macrumors 68000


    May 22, 2009
    AirPods are amazing.

    ^stole this comment from reddit
  6. McG2k1 macrumors regular

    Jun 22, 2011
    Study shows people who were sold the dream still believe the dream is awesome.
  7. Jsameds macrumors 68040

    Apr 22, 2008
    I had a pair of Dodo birds. They weren't very comfortable and they kept falling out of my ears but they did charge quickly. I was neither satisfied nor dissatisfied.
  8. deannnnn macrumors 68020


    Jun 4, 2007
    New York City & South Florida
    That's because the only people who would buy them are the most extreme of Apple fans.
  9. V.K. macrumors 6502a


    Dec 5, 2007
    Toronto, Canada
    This does not sound like rigorous survey methodology. Still, I don't find these numbers too surprising. I got BeatsX, not AirPods but they share several strong points with AirPods and I am quite happy with them. Never use regular wired headphones anymore.

    Offtopic. I would love to see NPS numbers for Apple Watch.
  10. Nicksd84 macrumors 6502a

    Mar 4, 2010
    Atlanta, GA
    It's all about that case bout that case bout that case
  11. nvmls macrumors 6502a


    Mar 31, 2011
  12. zedsdead macrumors 68040

    Jun 20, 2007
    One of the best Apple products I have ever owned. Apple at its best.

    Some auto connectivity issues, but overall they are stellar.
  13. Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
    I'm guessing this is over other competitive based earbuds.. Probably not only just sound, but how easy it is to pair as well.. make a huge difference in the score.
  14. diegov12 macrumors member

    Dec 29, 2015
    mmm, salty.
  15. HopefulHumanist macrumors 6502a

    Jan 28, 2015
    Best Apple product since the iPhone

    lol whatever you have to tell yourself :rolleyes:
  16. pradeepbabloo, May 1, 2017
    Last edited: May 2, 2017

    pradeepbabloo macrumors member


    Mar 1, 2016
    Really!? I always wondered if the design would appeal. May be the usability is good. But then, I can never own it because of its shape in-ear. It hurts my ear :(
  17. DCJ001 macrumors 6502


    Dec 12, 2007
    Mine have a magnet grip that keeps them in their case.
  18. Relentless Power, May 1, 2017
    Last edited: May 2, 2017

    Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    The Airpods I believe are Competitively priced when you compare Bragi, Murel and Samsung. Plus you get five hours of battery life, with 15 minutes of charging is equivalent to three hours of usage. Impressive for a first Gen product.
  19. joeblow7777 macrumors 603

    Sep 7, 2010
    Nothing here actually refutes any of those claims. It's nice that those who have bought them are happy though.
  20. paulvee macrumors regular


    Jun 23, 2003
    I guess I am one of the apparently 7% for whom the fit in ear is not so great. They refuse to stay in my ears. I tried them on at the Apple Store and they kept falling out. I went with Beats.
  21. DCJ001 macrumors 6502


    Dec 12, 2007
    Or people who appreciate great sound quality without wires, and 24 hours of easy and accessible charging.
  22. Swazaloo macrumors regular

    Jan 3, 2014
    Yup, AirPods were the first holy **** moment since the original iPhone. They are fantastic.
  23. scottish macrumors 6502a

    Aug 10, 2011
    Yup. When these were announced I was with the majority thinking what on earth. I impulse purchased them after reading good things and have not been disappointed.

    The wow factor using them for the first time is up there with how I felt about using my first iPhone.. feels a bit strange to say that about a set of headphones but there you go.
  24. bdct macrumors newbie

    Dec 11, 2015
    lol. you should try one at least for 1 wk.
  25. a.gomez macrumors 6502a


    Oct 10, 2008
    Hahaha! Amazing this is here today. Over the weekend my girlfriend told me someone at her office came in with really strange headphones. I right away asked... Were they white with a little (but still big) sticks? And wireless. She said Yes.

    I told her, it was the new airpods... Her only reply was "they stupid looking" I didnt even get to tell her the price. Why beat a dead horse

    Sure they all said 10... They just over compensating.

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