Apple's AirPods Achieve 98% Satisfaction Rate in User Study

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Apple customers who have purchased the AirPods are largely satisfied with the wire-free earbuds, according to a new survey conducted by Experian and Creative Strategies.

Of 942 AirPods owners polled, 82 percent said they were "very satisfied," while another 16 percent said they were "satisfied," for an overall customer satisfaction score of 98 percent.


At 98 percent satisfaction, Creative Strategies says the AirPods set the record for the highest level of satisfaction for a new product from Apple. For comparison's sake, the iPhone had a 92 percent customer satisfaction rate in 2007, the iPad had a 92 percent customer satisfaction rate in 2010, and the Apple Watch had a 97 percent customer satisfaction rate in 2015.

Customers were also asked whether or not they would recommend the AirPods to others, and AirPods owners largely said yes, earning the AirPods a Net Promoter Score (explained below) of 75.
We used a standard benchmark question called a Net Promoter Score, which ranks a consumer's willingness to recommend the product to others. This ranking is on a scale of 0 to 10 with 10 being extremely likely to recommend and 0 being not likely at all to recommend. It was this number that surprised me. Apple's Net Promoter Score for AirPods came back as 75. To put that into context, the iPhone's NPS number is 72. Product and NPS specialists will tell you anything above 50 is excellent and anything above 70 is world class.
When asked to explain the ranking they gave, customers used words like magic, fit, sound quality, convenient, love, good sound, and battery life, and cited benefits like the simple pairing process, and the convenience of a wireless experience. Negatives included issues with fit and connectivity.


In a series of general sentiment questions, 82 percent of survey respondents strongly or somewhat agreed that AirPods are their favorite recent Apple product, while 62 percent said they consume more audio with the AirPods. 82.5 percent wanted more control over content, like turning the volume up or changing a song, and 84 percent said that using one AirPod makes sense in certain situations.

Apple's AirPods, priced at $159, first went on sale in October, but are still hard to track down even today. Current shipping estimates suggest orders placed today will not arrive for six weeks, while in-store pickup estimates offer June 20 as the earliest possible pickup date.

Article Link: Apple's AirPods Achieve 98% Satisfaction Rate in User Study
 
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ghost187

macrumors 6502a
Mar 18, 2010
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Does anyone know if there is an AirPod grip that fits inside the case? I even thought about wrapping them in bandaid to give them some type of grip. Thanks in advance!
 

Jsameds

Suspended
Apr 22, 2008
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Good thing loads on here said they were ugly and looked ridiculous and they're not going to buy them.
Yet months later after release they are still almost as hard to find as the DoDo bird.
I had a pair of Dodo birds. They weren't very comfortable and they kept falling out of my ears but they did charge quickly. I was neither satisfied nor dissatisfied.
 

V.K.

macrumors 6502a
Dec 5, 2007
562
236
Toronto, Canada
We used every available resource to track down as many AirPod owners as we could. In the end, we found 942 people willing to take our study and share their thoughts on Apple’s latest product
This does not sound like rigorous survey methodology. Still, I don't find these numbers too surprising. I got BeatsX, not AirPods but they share several strong points with AirPods and I am quite happy with them. Never use regular wired headphones anymore.

Offtopic. I would love to see NPS numbers for Apple Watch.
 

Tech198

macrumors G5
Mar 21, 2011
13,944
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Australia, Perth
I'm guessing this is over other competitive based earbuds.. Probably not only just sound, but how easy it is to pair as well.. make a huge difference in the score.
 
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DCJ001

macrumors 6502a
Dec 12, 2007
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Does anyone know if there is an AirPod grip that fits inside the case? I even thought about wrapping them in bandaid to give them some type of grip. Thanks in advance!
Mine have a magnet grip that keeps them in their case.
 
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paulvee

macrumors regular
Jun 23, 2003
150
353
NYC
I guess I am one of the apparently 7% for whom the fit in ear is not so great. They refuse to stay in my ears. I tried them on at the Apple Store and they kept falling out. I went with Beats.
 

scottish

macrumors 6502a
Aug 10, 2011
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Guess
One of the best Apple products I have ever owned. Apple at its best.

Some auto connectivity issues, but overall they are stellar.
Yup. When these were announced I was with the majority thinking what on earth. I impulse purchased them after reading good things and have not been disappointed.

The wow factor using them for the first time is up there with how I felt about using my first iPhone.. feels a bit strange to say that about a set of headphones but there you go.
 

a.gomez

macrumors 6502a
Oct 10, 2008
921
726
Hahaha! Amazing this is here today. Over the weekend my girlfriend told me someone at her office came in with really strange headphones. I right away asked... Were they white with a little (but still big) sticks? And wireless. She said Yes.

I told her, it was the new airpods... Her only reply was "they stupid looking" I didnt even get to tell her the price. Why beat a dead horse

Sure they all said 10... They just over compensating.