Apple's Announcement of New iPhone 14 Color Option is 'Imminent'

[MacRumors]

Apple's rumored announcement of at least one new iPhone 14 color option is "imminent," Bloomberg's Mark Gurman said today in a tweet.

It was rumored last week that Apple plans to make the iPhone 14 and iPhone 14 Plus available in a new Yellow finish. Multiple sources informed MacRumors that Apple's PR team is planning a product briefing with reporters this Tuesday, March 7, which could be related to the launch of a new iPhone color, but we have not confirmed the topic.

Apple often introduces new iPhone colors in the spring to boost sales midway through the product cycle. On Tuesday, March 8 of 2022, Apple introduced a new Green color for the iPhone 13 and iPhone 13 mini, and a new Alpine Green color for the iPhone 13 Pro models. In April 2021, Apple made the iPhone 12 and iPhone 12 mini available in Purple.

The new iPhone 14 color option would likely be announced with a press release on the Apple Newsroom website on Tuesday morning, potentially alongside the introduction of new iPhone case and Apple Watch band colors for the spring.

https://twitter.com/x/status/1632862781509709824

Apple first launched the iPhone 14 series last September. The new color would be purely a cosmetic change, with the hardware otherwise remaining the same. The new iPhone 15 lineup is expected to be announced in around six months from now.

Article Link: Apple's Announcement of New iPhone 14 Color Option is 'Imminent'

 

[compwiz1202]

New color: Imminent Yellow!

 

[TheYayAreaLiving 🎗️]

Word of the day: Imminent

I'm starting to really dislike the word: Imminent. What does that even mean in Gurman's dictionary?

 

[JPack]

Who exactly, is looking forward to a banana iPhone?

How many iPhone XR or 11 do you see roaming around in yellow?

 

[goonie4life9]

Apple PR, hard at work again, keeping the "ALL NEW iPhone 14" branding alive!

 

[compwiz1202]

Raffi

 

[compwiz1202]

I'm starting to really dislike the word: Imminent. What does that even mean in Gurman's dictionary?

We need an imminent annoucement of the MBA15 release date!

 

[BorisDG]

As much I love yellow/orange, I'm still wondering why they are releasing new color for phones which doesn't sell well and nothing new for the Pro lineup? (if there is really no new Pro color)

14 Pro in orange for example (Pro style aka muted) would be nice.

 

[nt5672]

We need an imminent release of bug fixes.

 

[zakarhino]

Code word for tomorrow I'm thinking...

 

[Stuipdboy1000]

Hopefully more announcements than just a new colour iPhone.

 

[dwaltwhit]

As much I love yellow/orange, I'm still wondering why they are releasing new color for phones which doesn't sell well and nothing new for the Pro lineup? (if there is really no new Pro color)

14 Pro in orange for example (Pro style aka muted) would be nice.

Apple is good at making money. I don’t know the machinations here, but I trust they aren’t doing it for love of color.

 

[JPack]

As much I love yellow/orange, I'm still wondering why they are releasing new color for phones which doesn't sell well and nothing new for the Pro lineup? (if there is really no new Pro color)

14 Pro in orange for example (Pro style aka muted) would be nice.

Pro models tend to be bought by early adopters. Most people who wanted one, already bought one.

Mainstream buyers looking to replace their iPhone might consider one of the new colors.

 

[acousticbiker]

Color looks pretty gross, but I'll be happy if 16.4 comes out with it (like 15.4 did with last year's green)

 

[Thunderstrike76]

So imminent means tomorrow. Got it.

 

[xxray]

So, no spring event then. Everything saved for WWDC.

 

[ApplesAreSweet&Sour]

As much I love yellow/orange, I'm still wondering why they are releasing new color for phones which doesn't sell well and nothing new for the Pro lineup? (if there is really no new Pro color)

14 Pro in orange for example (Pro style aka muted) would be nice.

Well, since Apple keeps doing this every year, it must be worth the added expenses.

And even if these yellow 14s won't be a hit, a new, striking color will draw eyes on billboards and posters, giving retailers a reason to do promotions, reminding everyone to think about all iPhones 14 in general.

Yes, it sounds too simple to be worthwhile. But the more you think about any product, the more likely you are to buy it.

 

[TheYayAreaLiving 🎗️]

So, no spring event then. Everything saved for WWDC.

I was really hoping we were going to get a Spring event but it seems very unlikely. Press Release it is!

 

[xxray]

That yellow is pretty awful. Hopefully it’s a false rumor. Nothing will beat out the Purple iPhone 12 for me.

 

[G5isAlive]

was it just last week theses experts were saying new Mac Pro, new 15” MacBook air, and a new color… now it’s just a new color?! Is this how they keep up their stats?

 

[TheYayAreaLiving 🎗️]

That yellow is pretty awful. Hopefully it’s a false rumor. Nothing will beat out the Purple iPhone 12 for me.

Agreed! Wish It was offered in the Pro Lineup. I wouldn't mind a Bronze edition iPhone 14 Pro/Pro Max. Remember this color.

https://www.macrumors.com/2021/08/28/iphone-13-rumors-may-have-missed/

 

[B4U]

Why can't Apple release these nice color on launch day?

 

[klasma]

Who exactly, is looking forward to a banana iPhone?

This was actually a thing:

 

[Royksöpp]

Hopefully it’s bright like the iPad 10. I can see it being a popular mid cycle product.

 

[75Batt]

I used to work with a reseller and the yellow iPhone really didn’t sell at all. I don’t understand why, it’s not a popular colour in anything. They sat on shelves for so long. I’d guess they sell well somewhere but it’s not here (UK). I’m also presuming with the popularity of the Pro and slow sales of the standard models, there’s no Pro colour update this spring since they consider the Pro not to need the boost as much as te standard 14s.