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HoloLens is for business oriented market.

I don’t think AR tech is ready. Pretty sure it will be VR.

With his one, they may target their pro audience for photo/video/music editing, but I doubt it.

But who knows, they may have find a real incentive for business people who are already in the Apple ecosystem to get this thing to solves a need people haven’t yet realize they got.

In any case, I’m really curious to check it out.
Of course, it’s marketed at business, it barely works. Don't get me wrong, it's cool tech to play with but it's like trading in an iPhone for a Nextel i60. All the apps for it are being made for businesses looking to demonstrate what they could do if someone would just pay them to build it.
 
If Apple implements it properly, you'll be able to bring your actual keyboard and mouse into your VR/AR environment. Even Oculus has experimental support for that.
True, this is something I didn't account for and rarely think about when it comes to VR specifically. But that's probably how it will go.
Have you used a VR headset? Just sitting at your desk with virtual screens would be hugely beneficial once weight comes down and you can pull more physical objects into your space. Add on hand tracking and 3D space to work with, you could unlock a lot more too. A big part of the AR/VR future will be integrating physical objects into the space. Honestly, if Apple lets me use my watch and iPhone in VR with no additional features over a Quest 2, I'd probably get it.
I have and never enjoyed it. It's cool, sure, but I find the experience very dissociative. I'm not sure whether it would get worse or better with more use. Currently I'd say I wouldn't want to work like that.
That being said, I'm absolutely sure VR has potential for many things but it's not for everyone and everything. But maybe I lack imagination or maybe it's because I personally do not enjoy being in VR.
AR on the other hand is something I'm interested in - online or on-device information seamlessly mixed with the real world in front of our eyes.
Edit: to add, I wouldn't assume web browsing will always be a flat plane. It is right now because that's what our monitors are. A long way off, I'd expect web browsing to change dramatically in VR/AR if it becomes more mainstream.
This is something I still disagree on but maybe we have different perception on certain things. When I think of web browsing, I mainly think of text, images and video. In my opinion, these are best presented on a flat surface. So I'm curious to know what do you think the concept of "web" is and what could it become?
 
With a proper UI, having these glasses is like having a huge screen to work on. Be it surfing the web, video editing, video calling, you're gonna have much more space. And again, if UI and inout methods will be good, it'll be faster to do all these things.
Have you ever watched Minority Report?

Pixel density is waaaaay too low for that currently.
 
Can someone point me to a good use case of VR for the general public that is not a gimmick? Even pornography and gaming seem to be novelties in VR that will get you to use the headset once before it collects dust.
That is apples job, to convince people to want vr/ar.
 
That is apples job, to convince people to want vr/ar.
Not at all. That technology is coming, regardless, and it will likely be driven by the gaming market, which is huge. It will spread to other uses as well and whatever comes out first will be like the model T car compared to what they’ll have 10 years later. But the early steps are fascinating and we should appreciate early adopters who are the suffering Guinea pigs as they improve the technology.
 
A lot of people (probably most) can't imagine something until they experience it.
Meta is not talking as much about games as it is "experiences," which I feel is an overused, non-descriptive, garbage term Silicon Valley has come up with when they really mean to say "cool demo."
 
My wife got me an Oculus for my birthday. We were all excited to use it the first few days. Now it sits collecting dust. Wonder what the Apple version could offer to not make this a novelty product.
We'll need to see Apple' software story. An underlying network would be important, too, sort of like XBOX Live
 
How about the iSight? The iSight Air and iSight Pro will come out later.
iSight is already used for the Cameras on Macs and Phones. Also, „Air“ means that it is battery powered. And Apple now names editions of it „Max“ and „Pro“. So AirSight Max and AirSight Pro
 
A lot of people (probably most) can't imagine something until they experience it.

fair enough, steve jobs always had the famous quote that you give people what they don't know they want not what they ask for. all that said, my feeling a VR headset isn't a hugely mass market product still is very "spidey sense" strong so we shall see what happens.
 
Can someone point me to a good use case of VR for the general public that is not a gimmick? Even pornography and gaming seem to be novelties in VR that will get you to use the headset once before it collects dust.
Ok I can answer this. I had the same question / feelings about VR about a year ago, before I had tried the current generation of VR products. I had only tried Google Cardboard / Gear VR before, and wrongly assumed we were not much further tech-wise.

I own / use am Oculus Quest 2. The device is completely wireless / standalone, and can also be paired with a PC for more graphically intense games. In VR, I can do the following:

-Watch movies
-Play golf
-Fly a plane
-Play a realistic military simulation shooter
-My full desktop, with 5 virtual monitors of any size I choose

All of these things are done in an immersive 3D environment. So it is like you are physically there. But that isn't necessarily what sold me on VR. The part that keeps me engaged is the SOCIAL aspect of VR. It's that I can experience these things with my friend who lives 3 states away, or my sister who lives even further, and feel a real in semblance of "presence"... Because we are in a 3D space, with spatial audio, it is much more fun and engaging compared to a phone call or video call. The graphics in VR aren't necessarily amazing (yet) but this social side of VR bridges the gap more than I personally expected. So I actually had a perspective shift... vR is less about "games" and more about virtual "places." You don't get on a VR headset just to play a game, in fact for me it is easier to play PS5 or something. You use VR to go to virtual places, ideally accompanied by other people, and hangout.
 
Really surprised by all the trolling on this one.

None of us know who this iteration of the device is targeted for, what it will cost, or whether it will sell.

But it is clear, with just a *little bit* of imagination how this technology will transform our lives, and why Apple is making its stake.

*Any* flat surface become an iPhone or iPad. Carry a piece of cardboard with you.

Put a monitor for your Mac *anywhere*. Use yes, continue to use a real tactile keyboard and mouse with it.

Put a big screen tv as big as you like anywhere you like with the sharpest picture possible, and be surrounded by spacial audio.

Have coffee in your house with you friend who lives a thousand miles away ‘sitting’ in the chair next to you

And when this technology shrinks down in 10 years inside of a pair of glasses:
* map overlays when traveling
* hold up a candy bar and get its nutritional info
* look across your yard and see a beacon to you cat in hiding

Again whatever Apple launches in 2022 may succeed or fail.

But what’s coming is not a gimmick or gaming system. It’s a revolution bigger than the iPhone.
 
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And by the same token, i can’t think of anyone wanting Google Glass type glasses. That sounds like torture walking around with data popping in and out as you walk and look like a creep.

Did google even have any real AR applications/uses for their Glass device? Or was it just for browsing the web, checking email etc? And sneaking photos of people.

If true that's pretty ho-hum.

No way will Apple's AR device will be that pedestrian. I'm expecting real AR applications.
 
Can someone point me to a good use case of VR for the general public that is not a gimmick? Even pornography and gaming seem to be novelties in VR that will get you to use the headset once before it collects dust.
I can not. But I do know one company that not only can, but has an near bulletproof record of being able to then sell that which you didn’t know you needed.

Jokes aside, I’ve no experience with any VR/AR but tons of experience with Apple - which has me curious to see how they position such a device and, more importantly, how they convince me I need one. Even if they can convince me to jump in, I anticipate to the price point will say otherwise. We’ll see…
 
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