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I know this is a very popular perception but I can't recall when Apple has done that- established a price "for developers" and then rolled out a cheaper one for consumers. Looking back at that Mac Mini Silicon for developers is the only example I can recall... and 1) it was powered by A-series chip instead of M1 and 2) Apple wanted all of those back after M1s were released.

So what's the precedence for this thinking? Was there a cheaper iPad for developers before iPad? Cheaper iPhone before iPhone? Cheaper iPod before iPod?

The other flaw in this thinking is the idea that developers will want to buy it and develop for it without a market to buy whatever they are developing. What developers need to see is lots of consumer uptake. See the volume of apps for ultra-popular iPhone vs. (dedicated) iPad vs. Mac vs. (hobby) AppleTV.

I think this is aimed squarely at us consumers and developers will want in too to try to win the early gold/silver/bronze/copper/tin rush to create early non-Apple apps for it.

$3K is only someones guess that stuck and whether that's actually expensive or not is to be determined after we see what it is. For example, if this thing is actually Mac Pro, few would argue $3K is "expensive." On the other hand, if this is purely Oculus with an Apple logo on it, most- myself included- will argue "too expensive."

iPad was rumored to cost $1K and that was "far too expensive" for "nothing but a big iPod." Then it debuted at $500 and it was "shut up and take my money"... and now many readily pay more than $1K for iPads.

We need to see what it is before we can confirm who it is for and whether whatever the actual price is too high or too low. We have no idea right now.
Perhaps Apple made it such a revolutionary product that it is confident it will be as impacting as iPhone and iPod were.
 
What problem are these Apple goggles going to solve?

Perhaps the actual problems are in the current ways we do things with the devices we all have and use now and we aren’t even aware of a better way yet?

This technology and the overall user experience the headset provides has to be premium and a step above existing products.

When Steve said:

“What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we’re going to reinvent the phone.”

With the significant investment they’ve made into this, I hope they are aiming for this to be a leapfrog product in the space and help jumpstart the next computing revolution.
 
you guys are greatly overestimating what 5000 nits means. a bright sunny day outside could have thousands of nits. you also gotta consider that it is most likely 5000 nits ONLY AT PEAK BRIGHTNESS. the average image you seen through these glasses won't come close to 5000 nits. if apple releases a product that blinds a bunch of people, they would get sued out of business.

tl;dr: apple isn't trying to make you blind. you are overreacting.
 
When first hearing of MicroLEDs outputting millions of nits, you might think it must be overkill to deliver thousands of nits to the eye for outdoor use with a waveguide. But due to pupil expansion and light losses, only a tiny fraction of the light-in makes it to the eye. The figure (right) diagrams the efficiency issues with waveguides using a diffractive waveguide.

from the best blog on XR display technology:

 
Sheesh, the specs are stunning. The VR/AR porn market is really gonna take off now... at least I've been telling myself that since I got the Quest four years ago.
 
Whoever wrote this article has no idea what HDR, peak brightness, specular highlights, etc. are. Also, what is this nonsense about the PSVR2 and its HDR? “When connected to an HDR display” What?! The PSVR2 connects to the PS5 and not to any displays. The screen inside the helmet does support HDR.
 
iPhone 14 Pro peak HDR brightness is 1600 nits. Outdoor brightness (driving the panel at max output) is 2000 nits. The phone typically dials down the brightness after several minutes to control temperature.

4k content (10-bit, 12-bit, Dolby Vision) is mastered between 1k and 4k nits, sometimes up to 10k, so theoretically the displays would be capable of reproducing most 4k HDR content as originally recorded.

I’m going to guess that the VR displays can do 5000 nits in isolated areas, much like existing technologies. Persistent max output in one area or attempting to illuminate multiple spots at max brightness will result in overheating, requiring the displays to decrease brightness across the entire viewing field until the image changes.
 
I'm so over this Apple AR/VR headset. The more I hear about it the more I get cranky and moody haha... I really don't know what it is.

I think it's been more than 2 years since we've been hearing rumors about this Apple AR/VR headset back to back. 5 more days we will have all the answers!
I totally agree. But imagine a apple watch w/ 5000 nits. Bracelet with Flashlight. 🤣
 
Seems like Apple’s AR/VR headset has been leaked. 👀

View attachment 2209892
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Apple have already shown off this new display, its been hiding in plain site for a couple of weeks.

Their Apple TV+ series ‘Silo’ has been demonstrating it. Readers of ‘Wool’ by Hugh Howey will get the reference 😀
 
Of all of the popular talking points parroted around the web of late, the one I’m just not at all buying is this idea that this device is for developers. BREAKING NEWS - Apple is completely in the business of designing and selling consumer electronics. This device will prove no different. Sure, devs are critical to its success - not unlike most Apple products. But next week’s keynote will have the consumer front and center. A unique advantage Apple enjoys is that their early adoption pool is unusually deep. Deep enough to almost single-handedly foot the R&D bill of most any initiative. They know this. They like this. They leverage this. Next week’s keynote will prove their biggest since ‘07.
 
Interesting stuff, but I find it constantly weird a MASSIVE spec is quoted and then something like the Meta Quest 2 is talked about in comparison.

I mean, you don't find reviewers of cars saying:
"So this new $750,000 Ferrari with 1500bhp can do 230 mph, whereas the Ford Focus only manages 130 bhp with 120 top speed"
Yes they are both cars, but they are priced for totally different markets and that does not make the Ford a bad car.

You could focus on how Amazing the Meta Quest 2 is for it's price instead,

Really don't understand why reviews pick something not as good about a product 7 times cheaper and make it sound a negative towards that more affordable product.
I think it's because the Quest 2 is the current "gold standard"? There's nothing popular out there that people actually know to really compare this to. Like how every phone that comes out is compared to the iPhone, every tablet compared to the iPad, wether the comparison makes sense or not. It's the devices that people know about.
 
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