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Considering it costs Apple (Beats), let's say, $50 to make the headphones (probably less) this is a screaming deal for Apple. They get rid of inventory and make the customer feel like they're getting something for nothing, instead of giving an actual discount on something decent.

More Apple smoke and mirrors.
$50? I doubt it's more than $14-15.
 
You guys are all hilarious. This is a pretty sweet deal.

I took advantage of it and got my brother-in-law (who is heading to law school) a Retina Macbook this week. He was excited to get the laptop... and crazy excited about the headphones. On his own he would have never purchased a nice pair of headphones like this.

Also... keep in mind that you still get education discounts on top of everything.

Here's how my bill went:

Macbook: $1299 - $50 student discount
Applecare: $249 - $66 student discount
Solo2 Headphones: $199.95 - $199.95 student discount
USB VGA Multiport adapter: $79
Incase Neoprene Sleeve: $39.95

Sub-total: $1550.95
Tax: $85.50
Total: $1636.45

In total we got over $300 in discounts. This purchase would have been near $2000 without Apple's education discounts and the Beats deal.

All-in-all my brother-in-law gets to start law school (which he worked really hard to get into) with a brand new swanky laptop and some sweet headphones for a really good price. Two things he wouldn't have ever been able to afford on his own.

I'm happy, and so is he :)
 
Apple Watch. Apple Music. Beats Headphones. 3 of the worst ever Apple products launched so close to each other. :smh:
 
You guys are all hilarious. This is a pretty sweet deal.

I took advantage of it and got my brother-in-law (who is heading to law school) a Retina Macbook this week. He was excited to get the laptop... and crazy excited about the headphones. On his own he would have never purchased a nice pair of headphones like this.

Also... keep in mind that you still get education discounts on top of everything.

Here's how my bill went:

Macbook: $1299 - $50 student discount
Applecare: $249 - $66 student discount
Solo2 Headphones: $199.95 - $199.95 student discount
USB VGA Multiport adapter: $79
Incase Neoprene Sleeve: $39.95

Sub-total: $1550.95
Tax: $85.50
Total: $1636.45

In total we got over $300 in discounts. This purchase would have been near $2000 without Apple's education discounts and the Beats deal.

All-in-all my brother-in-law gets to start law school (which he worked really hard to get into) with a brand new swanky laptop and some sweet headphones for a really good price. Two things he wouldn't have ever been able to afford on his own.

I'm happy, and so is he :)
Wow. You really got a discount of $116 and you spin it like you got a discount of over $300. Who in their right mind pays $200 for those headphones? You really think those headphones are worth that much? Come on man.
 
Considering it costs Apple (Beats), let's say, $50 to make the headphones (probably less) this is a screaming deal for Apple. They get rid of inventory and make the customer feel like they're getting something for nothing, instead of giving an actual discount on something decent.

More Apple smoke and mirrors.
Fair enough but if you get a 100.00 gc you are still going to buy an apple product and that product will still have a significant profit margin, not like you could trade it for cash
 
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You and me both. This is just another way for Apple to keep more money in the bank. Do they really want to have to pay out developers when people spend those iTunes gift cards? Of course not.
You act like the $200 headphones costs them nothing.
 
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It may be a decent deal if you're in the market for Beats headphones, for all others it's bloatware and a lost opportunity to get a much needed discount on new hardware.

They're likely already getting a discount on hardware through their school.
 
I think the headphones are better than the previous years App Store gift cards.
If you don't like them, it can be an easy sale to get the same dollar amount as previous years cards. It will be a steal for the buyer at half off.

------------
Anyways, I think this move is genius. I can see the new college classroom pictures that are usually filled w students and their macs as the majority and then adding some beats now to it.
Cheapest marketing stunt for Apple for sure.
If you bought a mac, they already got your money to make off the cost of making the headphone and the students that don't have the headphones will want to buy some to be a followers like many colleague kids and fashion.

Now I wait and see what best buy will do with this. I'm expecting them to offer $150-200 college discount or gift card to balance this offer
 
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Wow. You really got a discount of $116 and you spin it like you got a discount of over $300. Who in their right mind pays $200 for those headphones? You really think those headphones are worth that much? Come on man.
Come on man are you dense? The whole reason apple bought beats for a BUNCH of money was because kids were paying for them a lot of money before Apple bought them even though they are just decent sounding in the first place. So yes, a lot of people buy them. You only hear kids nowadays that they want beats not generic headphones as gifts. It's a fashion accessory.

His explanation was mathematically good. Is not his fault you don't like beats.

I myself own various headphones and none are beats and sound better, but I see the value of the offer.
 
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I know it's probably not a popular opinion, but it really drives me crazy that only students qualify for all of these back to school discounts on electronics. What a crock. I didn't get any discounts when I was in school.
We all know you got your abacus on sale freshman year 15% off. :p
 
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The most hilarious thing here and all the other threads about it is I bet 80% aren't even buying it for education and are just taking advantage of the annual discount.
 
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Eligible Macs include the iMac, MacBook, MacBook Pro, MacBook Air, and Mac Pro. The Mac mini, refurbished Macs, iPads, and iPhones are excluded from the 2015 Back to School program.

Refurbished Macs too? I think this is a first. At least I don't remember refurbs qualifying... only "new" Macs.
 
You guys are all hilarious. This is a pretty sweet deal.

I took advantage of it and got my brother-in-law (who is heading to law school) a Retina Macbook this week. He was excited to get the laptop... and crazy excited about the headphones. On his own he would have never purchased a nice pair of headphones like this.

Thanks for the laugh.
 
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Oh OH, I get it.. Apple has a lot of inventory to dispose of! giving the **** away is the only way to clear the shelves...

I might have worked many years for a large fruit-logoed consumer electronics company (possibly in the Education division), and may have had intimate knowledge of the making of the BTS sausage each year. If so, I can assure you that disposing of old or soon-to-be-discontinued inventory was never a consideration in creating the promo. This is a common misconception concerning the BTS promo, but it simply isn't true.

Other companies may construct strategic promotions around dated merchandise, but not Apple.
 
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