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What I don't understand about the education discount, my kids are booth Middle School and High School. I would like to buy their own macbook to get started early. This would be a good opportunity for Apple for the young generation to adopt their technology at a very young age. They are the future customer once they started using their product early. I'm just wondering if this is only exclusive for college students only.

High School students may take advantage of the discounts offered by Apple once they have been admitted to an accredited higher education institution. There is no K12 student discount program offered by Apple in the US. Note, however, that HiEd student education discounting is one of the most frequently abused programs offered by Apple, and that ineligible purchasers use the program all of the time (often coached by Apple retail employees).
 
The one who benefits the most from this deal is Apple's bottom line. It's much cheaper for them to offer a pair of headphones which cost $15 to make than a $50 or $100 gift card.
I'd love to see some proof that these headphones actually cost only $15 to make...
 
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