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Under-speccing, overcharging for upgrades and hooking people on iCloud subscription revenue

"Services" is their massive growth area the last few years

And there is nothing wrong with that. It always seems you're against companies making a lot of money of their customers.

Also about 25% of Apple's profit is paid by Google and not its customers.
 
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Those usages should honestly even have iPhones with removable memory so they can physically ensure sensitive data security when decommissioning the devices

This is a solved problem.

Everything stored on an iPhone is encrypted with a local generated key. When the iPhone is reset the local decryption key is destroyed so anyone can't read the data in clear. Any business which takes security seriously also uses a MDM solution so they can remotely reset the device if necessary.

No one in enterprise IT wants to collect storage from devices to physically destroy them.
 
Local music, full resolution Photo library, podcasts, audiobooks, youtube downloads, sometimes a local plex download or two, some ROMs, loads of messages & attachments, often times locally stored iCloud documents ... while still comfortably leaving lots of room for anything that might come up and iOS updates

It's a little odd to me that so many are saying "I don't need storage, I just constantly offload my phone all the time and subscribe to XYZ paid iCloud tier"

A. that sucks.. lol

B. that means you DO need storage, you're just having to shuffle stuff around all the time to where you have some room

People only constantly shuffle if they refuse to buy iCloud storage and enable iCloud Photo Library. And a lot of regular users, especially young ones, don't even know how to do that, so they just delete photos.

Yes, most regular users who takes photos do need storage but they don't need local storage. By using iCloud and its storage services, almost every problem with little local storage goes away for almost all regular users.

That's what cloud services have been doing for over a decade now.

Photos/videos: iCloud Photo Library means your photo library can take as little as just a few gigabytes even if you have thousands of pictures.
Music: Apple Music and Spotify allows you to have zero music locally, but you can have thousands of songs locally using just a few gigabyes
Movies/series: Netflix, Apple TV+, YouTube and other video streaming services have reduced the need for local storage to a minimum, maybe some people a movie or two for a long flight
Documents: Mostly takes a few gigabytes for most people, but if you have a lot of files, iCloud Drive solves this
 
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Still waiting for Apple to release an iPhone that doesn’t have any storage locally, everything is stored on the cloud.
Maybe the iPhone 17 lite will accomplish this. :rolleyes:

If you remember under Steve Jobs, the Mac was the central mothership, while the iPod and iPhone were satellite devices containing a subset of content from the Mac. Now, the Mac has been replaced by cloud solutions and itself become a satellite device.
 
I get why some people defend 128GB storage—it works for their needs. But what doesn’t make sense is Apple’s pricing. At the premium they charge, 256GB should be the starting point. Just because you don’t need more storage doesn’t mean Apple isn’t being greedy.

I’m not saying they should scrap 128GB entirely, but it should be reserved for entry-level models. They won’t do that, though—pushing people toward cloud storage subscriptions is too profitable.

So it does make sense?
 
Macrumours started to write opinion pieces like 9to5 Mac.

I can't stand these types of posts. The internet is flooded with opinions posted as news.

Unless you really need the additional revenue, drop this type of content and put the effort into bespoke posts where you share how to use an app or device.

Just an opinion, feel free to ban me over sharing it.
 
The rant is all wrong! The problem is not the base memory amount. There are lots of people that don’t need more than 128 GB in a phone including me.

The problem is the amount Apple charges for upgrades.

Apple charges $100 for 128 GB of storage that costs them less than $5.

If it's less than $5, there's no (consumer) reason for it not to be the base storage option. Having extra storage for basically the same price doesn't hurt you.

There can be more than one problem: low base storage and expensive upgrade tiers. If 256GB replaced the 128 GB model at the same price, the 512 GB model would be $100 cheaper without even reducing the high upgrade charge for storage. It would also free up a price slot for 1TB without needing to buy the Pro model and its extra non-storage related costs... Apple has the art of the upsell mastered, and it all starts with low base storage.
 
I'm glad to see that, while many disagree about the base storage amount a phone should have, the overwhelming majority of posts seem to agree that Apple is charging too much for the additional storage tiers
 
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I agree completely and the solution is to refrain from buying. You're not getting a fair value for the price Apple charge, you behave rationally and do nothing*.


*Except complaining, but that's free and you probably get a lot of value out of it

My last phone purchase was a refurbished 1TB iPhone 15 Pro from a third party and I plan to keep it for a long time. Cost me less than a base 16 with 256 GB. Probably never buying a new phone from Apple again unless their storage shenanigans stop. My complaints and my actions are aligned. If more people did the same, we'd eventually see change. Maybe don't assume you know my purchasing habits next time.
 
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The original iPhone had 8GB of storage
They initially had a 4GB model but shortly discontinued it because of how limiting it was.

For my use case the 8GB was too small for a 2 year use. You're better off with 16GB for the 2007 iPhone 2G.
 
I'd be curious to see some stats of who uses how much, etc. Obviously those that need more are going to be the loudest responders here. But me and my whole family (including 3 teens) all have 128gb of space, and none of us are even over 100gb after years on iOS. Anecdotal for sure, but that's why it would be cool to see some stats around this. To me, 128gb still seems reasonable as a base level storage option. 🤷‍♂️
Apple has those stats.

I know of 5 iPhone user's stats. I'm the only one maxed out with my 64 GB 11 Pro. 3 of them aren't even close to their 64 GB. One is about maxed at 128 GB but she has a very active family.

I think a 128 GB is a great starting point but maybe Apple should come up with a way to make sure people get the right size for their needs. This would be even more important since people seem to be keeping their iPhones longer.
 
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And Apple's 5GB iCloud storage needs to go. Should be 10GB by now.
I agree with the iCloud thing. I guess I don't use my phone as much as the rest of you... 64 GB would be too small for me, but I feel extremely comfortable with 128 GB. Current Pro Max is 256 GB, I'll probably never fill this phone up.
 
Will be good if the base storage increases to 256GB, especially for the Pro models. This might happen very soon. As for the non Pro models, expecting Apple to continue with 128 for a few more years.

For iCloud, the free capacity should definitely increase from 5GB and a new paid tier between 200GB and 1 TB should be introduced.
 
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