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good. Hopefully apple wakes up. A procesor chips? Bye bye?
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It wasn’t a sinking ship. It was sunked by burmuda triangle.

Why is that good?

And with respect to the development of Apple's A-series chips, how/why does Apple need to "wake up?"
 
I could see it, as Intel obviously needs the help, but I hope it doesn't happen. Apple's chip team are the most innovative part of the company today. Can he be replaced? Maybe. If I were Apple though, I'd be doing anything I need to to keep him.

He cannot be replaced. He IS the A Series.:apple:
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Apple.. sinking ship. Oh man. You're a comedian.

Being a little Cocky there, eh? ;)
 
Micron just bought out Intel's stake in IM Flash. CEO resigning, missing every target date for years, losing access to new tech in favor of cash? Intel isn't looking very good.
 
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This guy is the typical Ace technician.

Worth his weight in gold right.

I’m sure he knows he’s not CEO material.

He been Apples best kept secret until recently. I’d say the board room bores him. The limelight either terrifies him or means nothing. I don’t think he’s ever been on stage.

If I have it right. His team got the square buildings at the new apple campus because they demanded such with typical office sub divisions probably where you can close a Door i.e. no open plan.

I would imagine what he does is pure play to him and to move from there would be a downgrade in his life, CEO would become a job.

If you can find the photo of him with Tim from an old article. Pay attention to the sweater he’s wearing.

I rest my case.
 
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Yeah, since that job is open and Tesla is just drowning in profits.
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Yeah, that Apple...what a sinking company. Only 3X as much profit as the #2 most profitable company in the world.

You guys are priceless.
Ditto.
 
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On one hand stay on at Apple, for all their problems still functionally strong and certainly in terms of his department, with a clear path ahead... on the other jump over to Intel who have tied themselves in knots, and who are facing a shrinking market and ever more fierce competition anyway, but where there could be big rewards for solving the problems - I guess it boils down to does he want to take on an existential challenge?
 
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On one hand stay on at Apple, for all their problems still functionally strong and certainly in terms of his department, with a clear path ahead... on the other jump over to Intel who have tied themselves in knots, and who are facing a shrinking market and ever more fierce competition anyway, but where there could be big rewards for solving the problems - I guess it boils down to does he want to take on an existential challenge?

Maybe the CEO position seems more enticing than just being the chipmaking chief.
 
At least my snark was based on a fact. A "sinking ship" is a ridiculous assessment of the current state at Apple. Ridiculous.
Agreed. Yes, Apple probably should look at tightening their margins a bit or at least offering a wider range of prices, but they were just the first phone manufacturer to report softening sales in China, and certainly not the last. If this year comes and goes without them releasing a compelling pro desktop, THEN is the time to start worrying.
 
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Hey may know that Apple is where he belongs, but at the end of the day money speaks volumes. Whatever package Intel puts together for him has to beat whatever Apple is willing to offer to retain him. Perhaps Ive's head on a stick?
 
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He cannot be replaced. He IS the A Series.:apple:
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Being a little Cocky there, eh? ;)


Seems you are as well ...


Jim Keller

S: https://en.wikipedia.org/wiki/Jim_Keller_(engineer)

Jim Keller is a microprocessor engineer best known for his work at AMD and Apple. He was the lead architect of the AMD K8microarchitecture[3][4][5] (including the original Athlon 64)[3][6][7] and was involved in designing the Athlon (K7)[5] and Apple A4/A5processors.[3][8][9][10] He was also the coauthor of the specifications for the x86-64 instruction set[8][11] and HyperTransport interconnect.[3][11][12] From 2012 to 2015, he returned to AMD to work on the AMD K12[13] and Zen microarchitectures.[14][15]

S: https://www.anandtech.com/show/13048/an-anandtech-exclusive-the-jim-keller-interview

S: https://electrek.co/2018/04/25/tesla-autopilot-jim-keller-leaving-chip/
(interestingly enough this site is quotes as ...)

Tesla confirmed that Pete Bannon, a former colleague of Keller at Apple’s PA Semi who was among many chip architects that Tesla hired after Keller, is taking over the Autopilot hardware team. He was responsible for later Apple processors ranging from A5-A9.

Seems maybe Srouji may not be THE TOP DOG guru as much as we all have read about. I'm sure he's VERY knowledgeable and incredible in what he does ... especially since the A7-A9 chips but I don't think he's led from the A4 from the very beginning as early 2018 press has stated.
 
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He could be the Trojan horse Apple needs to have within Intel. Much like what Microsoft did to Nokia.

The problem is Intel has a huge culture around itself. They have decided to close / scale down Custom Foundry, and we now know BK were actually against working with Apple on modem business. It is not like Johnny could jump in and changes everything in one go.

There is only a few reason the board would choose him. They want to keep Apple as customer at all cost. That means giving them the best CPU, subsides the GPU and modem along with it. Opening Thunderbolt, new USB version that better fits Apple.

Intel has made some changes in recent months, their CSO is gone ( and no one noticed ) but I doubt Intel will make something as risky as hiring some outsider as CEO. They are very likely to have their candidate selection already working at Intel.
 
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Agreed. Yes, Apple probably should look at tightening their margins a bit or at least offering a wider range of prices, but they were just the first phone manufacturer to report softening sales in China, and certainly not the last. If this year comes and goes without them releasing a compelling pro desktop, THEN is the time to start worrying.
Right. Samsung also reported weakness in all of their businesses.
 
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The great thing about Apple not going to ARM is that it'll make my long term hackintosh better. And yes I would buy a real pro upgradable cheese-grater-like computer from Apple, but until they offer me one, I'm going to have to go another route... they shouldn't be too worried I'm still paying their insane iPhone and MBP prices.
 
"losing Srouji would certainly be a major blow for the iPhone maker"

Nope.

Absolutely pointless remark. The "greater team of engineers" mentioned immediately following this pointless remark is the reality. Apple is huge. Losing one overpaid leader only means someone below him gets to move up the ladder. I say, let him go.
 
The implications of this are extremely hard for anyone to understand. Most know him as the brains behind the A-chips. The reality is that in a Senior VP position, he likely isn't providing any engineering knowledge and is more likely communicating direction and vision. As CEO he would certainly have 0 time to be involved in the engineering work.

From that point of view, it probably is not much of a blow for Apple - I'd certainly hope that the engineering team is capable of operating under different leadership. There may be a change of vision, but definitely not a change of talent. From the Intel side, he'd certainly be a great asset for them.

He would also likely be a great asset for Apple to have at Intel. Think of it as a an opportunity to build a tighter relationship between Apple and Intel. Intel can certainly gain a lot from Apple's A-series chip work, and Apple could potentially gain a WHOLE lot in manufacturing capacity and exclusive designs and fabs.

As an aside, Apple is so large and wide reaching that the group managed by Senior VPs can easily be as large as a company like Intel. Maybe not in employees but certainly in revenue and other categories. Not sure how his team at Apple fits that mold but if you were to look at Service (Eddy Cues group), their revenue easily surpasses all but the absolute largest companies. The Services group at Apple represents a Fortune 100 company if it were spun off as a separate entity. So certainly Senior VP at Apple is competitive with CEO of many other companies...
 
But here’s my thing... He works with a large team. Even if the team is small, I’m sure there are people on the team who can step up in his place.

I don’t really see how it would be a major blow.
One single dedicated man can make all the difference. Just watch Jim Kellers temporary return to AMD. It transformed their x86 division and within 3 years made AMD a leader again in x86 CPU's (Ryzen/Threadripper).

I don't know exactly how good Johny Srouji is, but if he's like mentioned Keller, it can be a tremendous blow if he leaves Apple with his next great design in his mind.
 
One single dedicated man can make all the difference. Just watch Jim Kellers temporary return to AMD. It transformed their x86 division and within 3 years made AMD a leader again in x86 CPU's (Ryzen/Threadripper).

One man can make all the difference. Just look at Steve Jobs.
 
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