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Apple's Decision to Slash iPhone X Production Volume in Q1 2018 Could Delay Future OLED Models
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Blame the notch and lack of Touch ID more than the price. Many of us will never buy into the “notch” or lack of Touch ID. Any one that says they love the notch is lying.
the price maybe one of the reasons, not the only one.
Before anything else: in our household we have 5 iPhones and 2 iPads ( 2 Macs two), so I am not an Android user.
Apple is used to tell customers what to use and what to have, you don’t need the earphones jack, neither touchID. Use faceID, get used to the notch, apart from...what the heck do you need Dark Mode for? Why do you need and app like Launcher , etc
I clearly understand that this is the main way Apple keeps its system safe : by denying customization, but c’mon!
This is not new to TC’s times but eventually the day comes when customers get fed-up with being bossed around
Try to be a little bit more receptive.
Before anything else: in our household we have 5 iPhones and 2 iPads ( 2 Macs two), so I am not an Android user.
Apple is used to tell customers what to use and what to have, you don’t need the earphones jack, neither touchID. Use faceID, get used to the notch, apart from...what the heck do you need Dark Mode for? Why do you need and app like Launcher , etc
I clearly understand that this is the main way Apple keeps its system safe : by denying customization, but c’mon!
This is not new to TC’s times but eventually the day comes when customers get fed-up with being bossed around
Try to be a little bit more receptive.
HobeSoundDarryl
macrumors G5
You'll probably get skewered for such statements, but Apple does seem to be missing that visionary element. One can argue about the growth since Jobs departed to counter it but much of that growth is on the very same products originally conceived with Jobs at the helm- just a little bigger or thinner, etc. And let's face it, some decisions since do NOT seem like things that would have got through if Jobs was still there.
Cue: "He's dead Jim" but that still doesn't fill a seeming hole that remains. I wonder what the 2017-18 lineup would look like if a guy like Jobs was still driving this ship. Sit back and imagine that for a moment. Would we really have a dongle hanging out of our phones? Would we really have a single port on a MB, and one that is still just about not able to connect to any peripheral directly? Would the butterfly keyboard have made it out as is? The notch? Etc.
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What notch? I really dont even notice it anymore. Funny I thought it would drive me nuts too.
I think that there is a "social experimentation" angle to every product that Apple sells. Apple is big enough and successful enough to risk a little to experiment in the marketplace. Nearly all of the time it pays off for them. With each positive experiment, they go a bit farther out than before to test the limits.
Perhaps the iPhone X is near that limit. Maybe it is all part of a larger strategy. Lower than expected iPhone X sales (whatever that expectation was) is only one piece of the puzzle. If the iPhone X indirectly drove up iPhone 8 sales (in terms of units and/or revenue) then overall it might be exactly what Apple intended.
But that's all from Apple's perspective.
From a customer's perspective, the trade-off for Apple is that it is no longer a "no-brainer" to replace a current device with Apple's latest model. This has been gradually increasing over the past few years but most evident with the iPhone x.
Perhaps the iPhone X is near that limit. Maybe it is all part of a larger strategy. Lower than expected iPhone X sales (whatever that expectation was) is only one piece of the puzzle. If the iPhone X indirectly drove up iPhone 8 sales (in terms of units and/or revenue) then overall it might be exactly what Apple intended.
But that's all from Apple's perspective.
From a customer's perspective, the trade-off for Apple is that it is no longer a "no-brainer" to replace a current device with Apple's latest model. This has been gradually increasing over the past few years but most evident with the iPhone x.
I don’t see the pricing of the iPhone X as a money grab situation by Apple (not any more than normal anyway). I think the OLED screens being sole sorce (Samsung) have driven up the price. I only have because I purchased from my carrier for $549 (AT&T loyalty deal) and I’m happy with it for what I paid. Had I paid much more I’m not so sure.
I'm in the hold out camp myself. I would really like to have an iPhone X, but I simply can't justify spending $1k for a phone. And for me it's double, because I can't get one for myself without my wife getting one too. The iPhone X is definitely very cool, awesome tech, but FaceID and OLED is just really not important.
There is nothing wrong with the iPhone X design, but Apple's going to have to work hard to get component costs down if they want this design to sell in mass volumes. My max budget for a smartphone is $650, and that's pushing it. Could I afford an iPhone X? Yes. But I just consider it a waste of money.
There is nothing wrong with the iPhone X design, but Apple's going to have to work hard to get component costs down if they want this design to sell in mass volumes. My max budget for a smartphone is $650, and that's pushing it. Could I afford an iPhone X? Yes. But I just consider it a waste of money.
Like I said, this is new. Upgrades used to be upgrades, not downgrades.lol wow you seem to hate and are negative on a lot of things a. Life of the party eh?
Sure I can, though not for Apple. It's good for us if they learn that this absurd price tag is just that, absurd. I mean, OK I bought one, but hardcore Apple nerds like me are one thing, sensible people spending their money sensibly are another. Personally, whilst I love the form factor, I am far from convinced by the OLED. The black doesn't look much blacker than that on my 7S, and the blue shift from anything but straight on is a little bit rubbish.
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HobeSoundDarryl
macrumors G5
No need blowing things out of proportion. I haven't seen anyone in this thread proclaiming the death of Apple. That's how seemingly any Apple critical post is perceived by some of us- not just a consumer gripe but that the gripe is actually the poster going to the max extreme of Apple is doomed. This thread has a bunch of posts suggesting that maybe the X was not priced right... that this was the straw for a bunch of people that hang out here at MR. They're not saying Apple is doomed, just that the X was too much for them... or dropped some feature important to them.
They're still here, so they are still interested in Apple. They probably have many other products from Apple. They may be looking forward to maybe this driving the next round if iPhone prices back down to a level they would pay.
If ALL of us here quit buying anything else from Apple, Apple would not be doomed. All of us as a group are only a tiny sliver of Apple's total consumer base. If Apple rolled out the X+1 at $10,000 next year, after about 3 or 5 of us buy that one (and then work overtime trying to convince the rest of us we must have one too) and all of the rest of us decide $10K is too much, Apple is still not doomed. They probably won't sell a huge number of $10K phones but they'll survive even a decision as seemingly crazy as that (recall the $17K watch product to know that I'm not just being completely crazy about what Apple might bring to market).
For those ralying to Apple's defense because some people here appear to be proclaiming the death of Apple, read it again- I don't think ANYONE has posted that. There are a lot of posts proclaiming this product is priced to high for some consumers. We're not representative of consumers everywhere.
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I agree with that, iPhone X 128 for $1000 would have been a better decision, but a iPhone X with only 64GB is too expensive. But I'm really happy to own one and it has everything to becomes a collectors item.
The Galaxy's have had [better?] OLED's for years and official price of the S8 is £679 [2/3rds the cost] and can be readily had brand new for less than £500, i.e. less than half the price. The S8 can be had with a 256GB memory card for less than £550, i.e. about 60% less than the corresponding X....nothing to do with OLED screen in my opinion.
Great news for users actually.
Apple has been slowly creeping up the prices of most of their products.
The MacBook Pro is much more expensive; the iPad Pro is much more expensive; the iPhone X is much more expensive, albeit all great but none really worthy of that extra large bulk of money.
Hopefully Apple will realize being too greedy is not the way to go.
Apple has been slowly creeping up the prices of most of their products.
The MacBook Pro is much more expensive; the iPad Pro is much more expensive; the iPhone X is much more expensive, albeit all great but none really worthy of that extra large bulk of money.
Hopefully Apple will realize being too greedy is not the way to go.
After using facial recognition or Face Id, I won't go back to Touch ID, face id works great for me.
The thing costs $300 to produce and they overpriced it at $1000 +.
Your argument fails.
They simply made some dumb, greedy decisions here. (I am an X owner btw)
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Every time that the batteries of my in-ear bluetooth headphones run out, I really miss the headphone jack to plug my Ultimate Ears monitor headphones.
Yes but you are referring to John Q. Public who hold AAPL shares long term as a form of savings investment or for retirement. I am referring to market makers, funds, and PMs who are only interested in turning a quick profit. but yes manipulation does happen in both directions regardless.
HobeSoundDarryl
macrumors G5
Something about "the future" needs to go here... how you need to suffer because the goal here is to spur on that "the future" by forcing the change upon us, etc. Ideally, we all suffer such stuff in support of the "courage"ous move to drive "the future" rather than letting that superior "the future" lure us to embrace such technology because it is obviously better than the "antiquated" option that just worked fine, that is waterproof in competing products, that is still- BY FAR- the most ubiquitous audio connection standard available and on and on (and particularly, still completely embraced by Apple themselves on EVERYTHING else they make).
I'd miss it too. I cling to older Apple devices that still have it. IMO: Dongles are stupid and bluetooth is still inferior. A couple of years in now and I haven't seen ANYPLACE else adopt Lightning connections, nor have I noticed ANY acceleration in the propagation of bluetooth connections (per the "spur on the future" arguments back then). To cover all bases in a now fragmented audio-connection world means just carrying more stuff in the travel bag... and hoping not to lose it... or forget to charge it. But hey, a bunch of us sure did work really, really, really hard trying to convince the rest of us that this was the ONE best way forward for all of us.
Apple is always right. Like pricing this X at $1000+. Note all of the price acceptance by very passionate Apple fans that hang out on an Apple-focused site demonstrating their contentment at this price. What's it been now- only like 2 or 3 guys in 243 posts have had anything negative to say about the price at all.
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Well, there's that estimated 44% profit margin that may account for disappointment in markets in which the expense for their essentially luxury model is considered too great:
https://www.forbes.com/sites/ewansp...phonex-profit-margin-price-cost/#128f6f081a1c
https://www.forbes.com/sites/ewansp...phonex-profit-margin-price-cost/#128f6f081a1c
Totally. I hate idea of having to remember to recharge my headphones...
HobeSoundDarryl
macrumors G5
John Q is NOT going to be the ones funding brown paper bag manipulation up or down. It's the big boys EITHER way.
True, I can't wait to hear the results.
Apple stock is down $12/share in the past few days and down a lot again today. Usually when that happens in the lead up to earnings, it's very bad news that's leaking somewhere.
If you look at Apple historically it goes up leading into earnings so much that even when Apple beats estimates the price falls a bit after. This drop is very unusual for Apple but we'll see what Thursday brings.
It wasn’t about being afraid of change.
It wasn’t about the notch - though design was a factor for some.
It wasn’t about being poor and unable to afford the X.
The value just wasn’t there for many people. Myself being one. From the moment of the keynote, I knew the X wasn’t for me.
Then you have people who did buy the X and decided to return it and go with an 8/8+ or Android because of hardware issues such as screen display issues and issues with OLED causing eye strain and headaches.
I wonder what this will bring in the future for Apple. I know what I would like to see, but ultimately it’s for Apple to determine what they will do. Hope they determine wisely.
It wasn’t about the notch - though design was a factor for some.
It wasn’t about being poor and unable to afford the X.
The value just wasn’t there for many people. Myself being one. From the moment of the keynote, I knew the X wasn’t for me.
Then you have people who did buy the X and decided to return it and go with an 8/8+ or Android because of hardware issues such as screen display issues and issues with OLED causing eye strain and headaches.
I wonder what this will bring in the future for Apple. I know what I would like to see, but ultimately it’s for Apple to determine what they will do. Hope they determine wisely.
Sure but the Dow is down too, not the whole 1.4% (as of this writing) but still it's a market under some sell pressure. Then there is the old adage: buy the news, sell the rumor and vice versa, depending on the news. Those are professional traders that are in out out of the same stocks multiple times a week, not investors. They are hedging their bets.
I can't get too bothered until I see Apple's own guidance on Thursday. These reports seem to get recycled every quarter and then Apple's offers a "surprise" upshot. We never get the full story from reporters or analysts. Making conclusions from them is like making an Apple pie only knowing 3/4th of the items called for in the recipe. Let's see what Apple says Thursday regarding 2Q.
i had a look and tried the IPX out in a store. The price is not the main complaint I have.
This ugly camera bump on the back is so ridiculous. I think it is getting worse from one generation to another.
I even hate the little camera lens sticking out on my iPad Pro after more than a year of use.
And then there is the notch, size is too big for my taste, no headphone jack,....
I loved my iphone 4, liked the 5s, now happy with a SE.
But even the 4 inch is too big for me. When I grab my hands around the iphone 4 I still think this is lovely and the perfect size for a phone. For such a 3,5 inch X with a frameless screen I would gladly pay 1000$ +
This ugly camera bump on the back is so ridiculous. I think it is getting worse from one generation to another.
I even hate the little camera lens sticking out on my iPad Pro after more than a year of use.
And then there is the notch, size is too big for my taste, no headphone jack,....
I loved my iphone 4, liked the 5s, now happy with a SE.
But even the 4 inch is too big for me. When I grab my hands around the iphone 4 I still think this is lovely and the perfect size for a phone. For such a 3,5 inch X with a frameless screen I would gladly pay 1000$ +