I did my part to help. Switching away from apple devices since my catastrophic experience with customer service. Already bought a Note 8 and a Surfacebook 2 15" and love them both. Adios 
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Apple's Decision to Slash iPhone X Production Volume in Q1 2018 Could Delay Future OLED Models
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Ditto, I "refuse" to pay that kind of money on "any" smartphone, regardless of who makes it and I can easily afford $1000. A couple of years ago I purchased a brand new Nexus 6 with 32GB and 3GB of ram for $199 from Amazon and I could not be happier. At that time people were not conditioned to 6" phones but I loved the size from the get go. When it comes time to replace the battery, I'll do that as well.
Here's the thing, at some point the smartphone business will have a "major and permanent contraction". It's already showing signs in China and it will affect every single Smartphone maker including Apple. Just like the Tablet sector declined and contracted I can see the same happening to the Smartphone sector.
So Apple is basically all in on Smartphones. Where are the new Mac mini's or Mac Pro's? Wouldn't it be a wise thing to spread out your core business while you have the available cash just in case the one you are relying on begins slowing down from over saturation and competition? And lets not forget a ton of Apple Stores revolve around iDevices.
HobeSoundDarryl
macrumors G5
Supply caught up to demand. Supply appears to project greater than demand going forward.
Well Steve Job's Apple certainly was buried with Jobs. Tim Cook was a beancounter before he took over as CEO. People don't change. He's always been more thrilled with money than creating insanely great products. But Apple, the company, is still insanely successful, so there is that. Cook could have burned down the house, but at least he recognized the golden goose and eggs Job's left Apple.
Apple is set to report it's most profitable quarter in it's history. Compare that to all the quarters Jobs was not at Apple in the late 80s to mid 90s. Some of those Apple products were hideous, Mac OS was on the edge of extinction with the floundering Copland project, and Apple was about to go down with it, sold for parts as they say on eBay.
https://www.reuters.com/article/us-...s-jump-on-raised-growth-outlook-idUSKBN1FI0XU
Geezuz.
Just readthe ACTUAL news.
Geezuz.
Just readthe ACTUAL news.
Apple made a couple of decisions that in retrospect seem like they were just testing to see how high they could push the luxury phone market. First, offering the X only in 64GB and 256GB configurations felt like a car dealer offering that brand new car for $15,000 but when you get there it has the smallest engine, no air conditioning, vinyl seats, and a manual transmission. Apple should have started the X at 128GB of storage as 64GB with no expandable memory seems like cheaping out.
Second, making the iPhone X only in approximately the same screen width and device size as the iPhone 8 seems like a mistake. True, when you measure the screen diagonally you get a much more advertising friendly 5.8" vs the 8's 4.7", but almost all the additional size is at the top and bottom. Apple pushed it as an upgrade to the Plus models and the reality is once consumers got it in their hands they realized the effective screen usage size was quite a bit smaller than the 8 Plus, and was in fact comparable to the regular Samsung Galaxy S8. At $1,000 the iPhone X should have had the same screen as the Galaxy S8+.
You can argue all day long that Apple's iOS is better than Android. I feel the same way. But ultimately people look at hardware when they judge value for a phone and the X was priced way over comparable Android phones. They could have probably done well with a 6.2" AMOLED device packing 128GB RAM at $1,000. At least that would have felt like decent price compared to other flagship devices with similar specifications.
Second, making the iPhone X only in approximately the same screen width and device size as the iPhone 8 seems like a mistake. True, when you measure the screen diagonally you get a much more advertising friendly 5.8" vs the 8's 4.7", but almost all the additional size is at the top and bottom. Apple pushed it as an upgrade to the Plus models and the reality is once consumers got it in their hands they realized the effective screen usage size was quite a bit smaller than the 8 Plus, and was in fact comparable to the regular Samsung Galaxy S8. At $1,000 the iPhone X should have had the same screen as the Galaxy S8+.
You can argue all day long that Apple's iOS is better than Android. I feel the same way. But ultimately people look at hardware when they judge value for a phone and the X was priced way over comparable Android phones. They could have probably done well with a 6.2" AMOLED device packing 128GB RAM at $1,000. At least that would have felt like decent price compared to other flagship devices with similar specifications.
Why don't they just switch to LCD? I'd be buying an iPhone X DESPITE OLED, not because of it.
If Apple does report a record breaking $19b income, the next quarter will be viewed as an utter disaster.
I wonder how much of that increased outlook for that particular supplier is due to the expectation Apple will be including FaceID cameras across almost all its devices next year. If the increased sales of those sensors are going into the rumored $700 LCD based phones then it says absolutely nothing about the future of the X.
Which has an inferior LCD screen to the current LCD models, lacks 3dt, lack dual cameras and will come with lower ram. The only reason to get that is no bezels and FaceID. If I couldn't afford the X or X Plus next year I would get the 8 and I think that's the way most consumers roll nowadays. The competition isn't standing still.
I’m sorry but a report from unnamed sources provides nothing. Certainly not transparency. How many times does Tim Cook have to say it’s foolish to read into supply chain rumors? I’m not surprised Apple is marketing the more. Doesn’t mean Apple expects it to sell the most. There’s a reason the 8 and 8 Plus exist. And a reason they kept the 7 and 6S in the lineup.
Which goes to show that design changes are what sells and not internals and spec bumps.
HobeSoundDarryl
macrumors G5
In this case, apparently there are not "somebody's" making up anything. Apparently, Apple had this many orders placed. Then, Apple cut that many orders down by 50%. It's not somebody guesses Apple is ordering X but Apple has just come in and actually ordered X/2. Apparently Apple is the player in both cases.
There are no incentives for the suppliers to report huge cuts in orders. They have owners and/or shareholders to answer to too. If anything, they'll want to puff up sales rumors unless they see that sales really are not there.
I realize that some of us feel some kind of obligation to spin this to the positive, so of course, we're going to try to imply it's all other players except Apple, but this is not fringe rumor speculation. Apparently X was ordered. Now it's X/2. The only player able to place such specific orders is the one wanting to buy the materials: Apple. It's not somebody like Samsung pretending to be Apple and ordering X only to have Apple to subsequently catch the villain and correct the order size.
Sure, there may be other possibilities going on here (if we want to play the defend game, how about: maybe Apple have brought on some other sources of these particular parts?). But this kind of info is somewhat far from my cousins, friends, barber was cutting the hair of a guy who knows a guy who dates a girl who's best friend works at Apple and the rumor is, unlikely as this sounds, that iPod socks have suddenly surged in sales again... and new colors are coming out on TUE.
And frankly: why do we find so much fault with the rumor machine, analysts, patents, competitors, even our fellow consumers when the rumor is negative about Apple but not when the rumors are positive? Why are they probably wrong only when the story sheds negative light toward Apple? If some of us believe what we are writing here, be sure to come back and punch the same holes in reliability of rumors when the news is very favorable about Apple. You never(?) see these same people doing that.
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There is a world outside the US where contracts aren't a thing. I buy my phones outright for instance.Another story with unnamed sources to drive the stock price down before earnings release. They were able to bring the stock down 4% last week. I’m sure this report is good for another 2-3% today.
Also everyone complaining about the price...as far as I know Apple never guided to higher margins in their earnings call. To me that signals that the phone is priced higher because it’s more expensive to make. Of course everyone complained about Apple being behind the competition because they didn’t sell an OLED phone. Now everyone is complaining it’s too expensive. But how many people are buying an X outright? Aren’t most people on a payment plan? My monthly bill with AT&T went up $15 when I got an X. Is that really breaking the bank? No.
The evidence is piling up that the market simply won't support such a pricy phone when it offers so very little value over the competition in return for the extra money. I'm beginning to suspect the next gen phones will aim to get as much of the X experience as possible down to an 8 series price point.
I'm glad that it hasn't sold as well as Apple had hoped, and thats coming from an iPhone X owner. I too wasn't going to buy the phone but being the sucker for new tech and an early adopter I ended up getting it. I think its a great phone but as others have said, its not 1,000 great, nor is any phone out there.
Also people I know in their 20's completely dismissed the idea of spending 1,000 on a phone and therefor it hasn't even been on their radar. I showed one previously enthusiastic Apple fan the phone and she was like "meh!" and happily goes about her day with her iPhone 7.
Apple were definitely testing the waters with the price, hence the 'rumours' months before of a high price tag. It was all to gauge the response of the customers. Now the customers have spoken and Apple have halfed production of the phone. Hopefully this has been a costly lesson for them and prices will return to a more sane amount in the future.
Also people I know in their 20's completely dismissed the idea of spending 1,000 on a phone and therefor it hasn't even been on their radar. I showed one previously enthusiastic Apple fan the phone and she was like "meh!" and happily goes about her day with her iPhone 7.
Apple were definitely testing the waters with the price, hence the 'rumours' months before of a high price tag. It was all to gauge the response of the customers. Now the customers have spoken and Apple have halfed production of the phone. Hopefully this has been a costly lesson for them and prices will return to a more sane amount in the future.
I agree the X is ridiculously expensive. I had one and now have an 8 Plus, which I feel is a better value for me, personally. For my husband, the X is a better value, so determining what a good value is seems to be subjective. Some will think it’s worth it, some won’t. All that being said, I don’t trust the reliability of the information in this article for the same reason other members have already stated. And Apple has always been, is and shall likely always operate with a veneer of arrogance. It’s in the company DNA at this point. What they have lost is some of their polish. Without that polish, the arrogance seems misplaced.
HobeSoundDarryl
macrumors G5
Bring on the $1600* iPhone X+1 next year!
*only $16.66 more per month on the 24 month payment plan.
To me it is clearly the price and also that my iPhone SE is just good enough to do everything I want it to do including plugging in my headphones for phone calls.
Good. I hate OLED screens, with their headache-inducing blur while scrolling.
I also hate Face ID, with its stupid Notch and its inconvenience and its unknown eye safety.
Yearly upgrades used to be obvious improvements. Now Apple keeps “upgrading” their products with downgrades — the iPhone X and MacBook Pros are the biggest offenders.
I also hate Face ID, with its stupid Notch and its inconvenience and its unknown eye safety.
Yearly upgrades used to be obvious improvements. Now Apple keeps “upgrading” their products with downgrades — the iPhone X and MacBook Pros are the biggest offenders.
That may or may not be true. Don’t know the mindset nor the product bought for Apple customers.
HobeSoundDarryl
macrumors G5
Ultimately CONSUMERS decide what a price should be by buying on opting not to buy. Sure there's some that will be quick to pay anything but it's the masses that ultimately drive the claims to records. If the masses say no, there's not enough, "I'll pay anything you ask" fans to make up for them.