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Same here. Most of my career was as both a hardware and a systems engineer in aerospace. Delays happen once in awhile, for a variety of reasons.

Customers more or less expect that to happen occasionally when you're really pushing the envelope. People who have never worked in product development that pushes the envelope will *never* understand that.

I know little about AI, but I suspect that's an area where the envelope is being pushed pretty hard, resulting in expected delays.
Apple very well knew that had basically nothing to sell iPhone 16’s so they used a non working “feature” to misguide customers into purchasing new phones. Hence why the majority of the advertising for iPhone 16’s were based on “Apple Intelligence”.
 
Apple very well knew that had basically nothing to sell iPhone 16’s so they used a non working “feature” to misguide customers into purchasing new phones. Hence why the majority of the advertising for iPhone 16’s were based on “Apple Intelligence”.

Pure conjecture.

As an aside... I find being able to find photos in my 28,000+ image library on my 16PM using multiple criteria to be an outstanding feature.
 
Apple is going to have a difficult time with promotion of the “features” of iOS 19, because at this point it’s going to be “I’ll believe it when I see it (working)”.

Agreed
Not sure why anyone would believe a word they say at this point

Look at all the gusto they put behind relentlessly marketing Apple Intelligence all over the place (just saw it on HUGE banners all around an Apple store in a mall yesterday)

vs what it "actually is" at this point

The whole situation is pathetic
 
From reading the comments here, nobody wants Apple AI on their iPhone - people have said that over and over again, over the last couple of months, very forcefully. And will be immediately turning it off should it pop up automatically in a future iOS update.

No compensation is necessary.
Not the point. If you prominently demonstrate a product feature in your commercial to sell it and then the final product doesn't have the feature, you falsely advertised the capabilities of the product. That's fraud.

Doesn't matter if I wanted the feature or not.
 
The plain fact is: Apple lied.

They showed something as "working" when it was nowhere near "production ready." The demos at WWDC were faked. The commercial for the feature was faked. Frankly, they should have never made the commercial until the feature achieved Beta status.

They lied to sell product. There's no other answer. And, Apple should be held accountable for it.
 
It’s only an outrage because Apple announced something that wasn’t functionally properly in the first place & still went ahead with it.
When what they should have done is work on it in the background to the point when it was nearly ready & then put out a press release saying it’s coming soon.
It’s faux outrage to some. Others see it for what it is, which is a delay in implementation. Nobody knows the real reason hit the relay and the above is pure conjecture.

And as the thread title suggests they were working and Apple was on track to deliver, but probably hit a snag in development or testing.
 
I'm not sure why people are holding Apple to what they were 15 years ago. That's a different company altogether. The metric would be better focused on the last 3-5 years.
Absolutely NOT. Apple reputation is based on the Jobs era, which while not perfect was so much better because it was handled by someone who knew how to innovate and make tech decisions. Cook is an absolute failure in this respect. Sure the money people are happy with Cook, but so were the money people at Blackberry or Nokia just before they failed.

If Apple does not get rid of Cook, then we are looking at the new Blackberry/Nokia.
 
i'll just leave this here
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Ye olde Waste Management motto apples here: Satisfaction or double your trash back.

We still have the trash Siri plus a bunch of other "new" stuff that is problematic. Siri and AI are probably not where we would find the most engineering resources.

I do look on the bright side though. At that same "presentation" we were told about the new Apple A18 and M4 family of processors. As a family unit, we have ordered two M4 Max Mac Book Pro laptops, 4 M4 Pro Mac Book Pro laptops, two M4 Pro Mac mini computers, a new Studio Display and two iPhone 16 Pro max and these items all work as designed.

We have AI disabled on all of these devices and they work great without AI. We do NOT miss what we never had. :oops:

Concentrate on what is happening to our country because if it fails, the electronics will be meaningless when scavenging for food like in the third world countries around the globe.
 
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It’s faux outrage to some. Others see it for what it is, which is a delay in implementation. Nobody knows the real reason hit the relay and the above is pure conjecture.

And as the thread title suggests they were working and Apple was on track to deliver, but probably hit a snag in development or testing.
To put it into perspective it’s 9 months later & it only works about 70% of the time
Now if your going off that logic then in June it most have only worked about 10 to 20% so then that says they pushed ahead showing something that never worked properly in the first place.
Yet again certain people are blindly defending this nonsense instead of acknowledging that Apple has made a mistake
 
Absolutely NOT. Apple reputation is based on the Jobs era, which while not perfect was so much better because it was handled by someone who knew how to innovate and make tech decisions. Cook is an absolute failure in this respect. Sure the money people are happy with Cook, but so were the money people at Blackberry or Nokia just before they failed.

If Apple does not get rid of Cook, then we are looking at the new Blackberry/Nokia.

Nope. It's not about "money people" being happy or unhappy with Cook, or any other CEO.

You may not understand that a company's success is driven by customers willing to open their wallets and purchase a company's products. If customers don't like and thus don't purchase a company's products, that company will fail. If customers love a company's products and purchase them, that company will succeed.

The 2+ Billion active and repeat Apple customers who love to purchase Apple products year after year after year have spoken. Customers are the final arbiter of a company's success. And is what has propelled Apple to be one of the most successful companies in the world.

It's not that complicated.

Happy Customers -> Company succeeds (massively, in Apple's case)

Unhappy Customers -> Company fails
 
Everyone needs to relax. This is very normal for startups on the bleeding edge, which is what Apple is. Remember, Apple has a limited number of resources to share across teams. They literally cannot expand those teams - more staff simply don’t exist with the deep knowledge of Apple’s approach and culture. So, to skate to where the puck will be rather than where the puck is, Apple has to not be the first, but the best. In this case, Apple Intelligence just wasn’t quite ready to delight customers, so Apple had to pull the feature at the last possible minute (i.e., right before it was going to be released to the public). But, Apple is the king of “one more thing,” so don’t be surprised if Apple doesn’t have a trick or two up their sleeve to “wow” us. When they do, Apple thinks you’re gonna love it.
 
Or rather Cook knows he pulled all of the funding for the Siri team to address the Car and other projects that simply were not viable. Now Cook is caught with his pants down looking more incompetent by the day.

Apple Car was just a concept! When Tim finally realized there wasn’t enough margins in the car industry he threw in the towel.
 
Agreed
Not sure why anyone would believe a word they say at this point

Look at all the gusto they put behind relentlessly marketing Apple Intelligence all over the place (just saw it on HUGE banners all around an Apple store in a mall yesterday)

vs what it "actually is" at this point

The whole situation is pathetic

And they’re gonna do the same for iOS 19. Rinse. Repeat.
 
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Just how many years and how many billions of dollars did Apple expend on the Car project under Tim's guidance?

There never has been the margins like Apple wants in the auto industry since day one of the industry. My family's business was as an automotive parts factory making fans, viscous fan drives, superchargers and turbochargers. Folks making small parts are giving quotes out to four decimal places to the right of the dot.

The Goggles were a sales flop after the "early gotta have it crowd" were satiated. Inventory is decaying in the bilge tanks of Apple inventory.... The crowd creating the goggle operating system could have been more effectively working and fixing Siri along with the huge backlog of known Mac OS issues going back years and still not fixed.

Steve said to aim for where the puck is going. I wonder if Tim has even showed up at the arena let alone got into the game?

Maybe instead of jet setting all over the world, he should be in office kicking backsides and firing those that are not producing positive results.

AI did not just show up in January 2024, it has been around for much longer and a CEO's job is to be aware of what is happening in the industry and get research started of the viability of this new technology to see where or if it applies to Apple's products. Apple was caught complexly flat footed and had NO response or ability to respond to the AI barrage.

He knew SIRI was and is the albatross around Apple's neck ever since it came out. Not withstanding the lip service about SIRI, we the customers have not seen minor let alone major improvements after over a dozen years.

The Apple foundation is starting to show some serious cracks and massive remediation of the core parts is necessary. That includes getting all the employees motivated to do their best, not just enough to get a marginally passing performance review.
 
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