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Apple officially opened up its first retail store in Taiwan at 11:00 a.m. local time on July 1. Located in Taiwan's capital of Taipei, and called Apple Taipei 101, the store is situated on the ground floor of the Taipei 101 skyscraper. Apple Taipei 101 is another expansion of Apple's next-generation retail plans and features the company's latest store designs and principles, including various "Today at Apple" programs.

Similar to the opening of Apple Orchard Road in Singapore, Apple Taipei 101 is the first major Apple store in its country and has received much attention in the weeks leading up to its grand opening. Apple originally announced the store towards the beginning of June, and then confirmed its July 1 opening date last week.

nso-taipei-opening-greeting-inside.jpg

As it does for most store openings, Apple put up a barrier in front of the location with a thematic piece of art to get passersby excited about the grand opening. The new Taiwan location's was a barricade of hand-cut fabric created by Taiwanese artist Yang Shih-Yi, depicting the Banyan tree, a traditional meeting place. Apple even made stickers of the design available on the App Store for iMessage.

nso-taipei-opening-crowd-inside.jpg

Ahead of the opening, Apple noted that customers began lining up outside of the building Friday evening, and eventually "thousands" visited the store throughout its opening day on Saturday.
Crowds of customers started gathering overnight at Taipei 101 for the grand opening of Apple’s first store in Taiwan on Saturday. The curved, sliding glass doors opened at 11 a.m. as employees welcomed customers to come together, explore the store and get hands-on with Apple’s latest products.
Apple gave an update on the store earlier this week, showcasing a few images of The Forum at Apple Taipei 101 (where Today at Apple will be held), the rows of wooden tables to display products, drawers for iPhone and iPad accessories, and an outside shot of the Taipei 101 skyscraper, the fourth tallest skyscraper in the world. Described but not pictured, Apple Taipei 101 will also include The Boardroom, where the company will give hands-on training to entrepreneurs, developers and other business customers.

nso-taipei-opening-outside-line.jpg

Apple began a world-wide expansion of Today at Apple in May, which launched alongside the company's intention to make Apple store locations more of a meeting and gathering place than somewhere that's singularly retail focused. At Apple Taipei 101, there will be 60 free Today at Apple sessions for visitors, where they can learn about photography, video, art, design, music, coding and more, all through different Apple devices.

When the company announced the new sessions would begin expanding worldwide, Apple senior vice president of retail, Angela Ahrendts, said that Today at Apple was catalyzed by Apple's "desire to educate and inspire the communities we serve."

Article Link: Apple's First Retail Location in Taiwan Officially Opens to the Public
 
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chatin

macrumors 6502a
May 27, 2005
908
578
I have 2012 prototype Ultrabook from Computex show that defied Jobs' vision of touchscreen PC. In many ways Computex keeps Apple marginalized in Taiwan. Let's see how Apple can reconcile with PC culture. I am ready to be impressed.
 
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chaofahn

macrumors member
Jul 21, 2014
51
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Australia
I've always wondered why they never opened an official one there! I bought my 2014 Macbook Pro from one of those official Apple resellers when I was living over there; Taiwan's love for Apple is real, despite being the place that manufactures parts for PC.

恭喜,台灣!
 
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gwaizai

macrumors regular
Aug 8, 2016
178
179
I always have to laugh at my Taiwanese classmates who pose for school pictures or in this case, flashing the Peace sign backwards, not realizing it means "f--- you." Or maybe they do...haha.
 
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M2M

macrumors 6502
Jan 12, 2009
348
488
Are there finally iTunes gift cards available in Taiwan now ?
 

steveOooo

macrumors 6502a
Jun 30, 2008
739
89
UK
This sign also means victory.

It also means, if you show the front of your fingers versus the back 'Nanana screw u, I have my two fingers I use for firing arrows hahaha get lost' from the braveheart / battle of Hastings era - the enemy use to chop archers fingers off.

A friendlier more quaint middle finger / flipping the bird. Gesture!
[doublepost=1498981398][/doublepost]


Does any one know the prices? Maybe it would work out cheaper to actually fly to Apple Store Taiwan than buy in the uk lol

Like this guy who traveled to London from Newcastle via SPAIN cos it was cheaper

http://www.bbc.co.uk/news/uk-england-tyne-40457453
 
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whwang

macrumors regular
Dec 18, 2009
131
70
I've always wondered why they never opened an official one there! I bought my 2014 Macbook Pro from one of those official Apple resellers when I was living over there; Taiwan's love for Apple is real, despite being the place that manufactures parts for PC.
恭喜,台灣!

Rumor is that Apple did not have an official Apple Store in Taiwan because of its relationship with a retailer shop. Its boss is a rich business man and has a good relationship with Apple. He doesn't want Apple to have Apple Stores in Taiwan so his retail shops can keep making profit. On the other hand, that retail shop has bad reputation among Apple fans in Taiwan. So we are actually quite happy that Apple finally has an official Apple Store in Taiwan.

ps, We can buy Apple products from its online store for a long time. We don't need an Apple Store for purchase. However, the arrival of Apple Store in Taiwan means much better support. So this is a very welcome change.
 

travelsheep

macrumors 6502a
May 30, 2013
872
1,018
I guess 30-40% of the retail price of a e.g. MacBook Pro go straight to the store as commission. No wonder luxury stores are popping up all over. For me, as a customer, I would prefer a middle to high priced MacBook Pro, not the ultra extreme prices as they are right now.

And less cables, OMG what's with Apple and cables?? So many cables and adapters involved with the new design.
 

Markoth

macrumors 6502
Oct 1, 2015
490
1,399
Behind You
I've always wondered why they never opened an official one there! I bought my 2014 Macbook Pro from one of those official Apple resellers when I was living over there; Taiwan's love for Apple is real, despite being the place that manufactures parts for PC.

恭喜,台灣!
If I had to guess, often people shy away from doing business with Taiwan due to pressure from China. I may be wrong, but it could be related. China still has a hard time accepting that they exist.
 

WatchFromAfar

Suspended
Jan 26, 2017
1,588
1,583
hmmmm, either a staged photo, not representative of Apple's Taiwanese staff, or there's some serious age discrimination in Taiwan which surely goes against Tim Cook's diversity and acceptance of everybody above all else message.
 

haruhiko

macrumors 603
Sep 29, 2009
5,775
4,417
Long outstanding for Taiwan. In a single city of Hong Kong, there are 5 Apple Stores.
 

topgunn

macrumors 68000
Nov 5, 2004
1,519
1,878
Houston

bufffilm

Suspended
May 3, 2011
4,227
2,536
Surprising that Apple waited this long...wonder if there is a list of the countries that Apple doesn't have stores in.

Reading that list could be surprising.
 
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