Apple's Former Design Chief Jony Ive Designs Emblem for Coronation of King Charles III

[MacRumors]

Former Apple design chief Sir Jony Ive's latest project, the official emblem of the coronation of King Charles III, has been unveiled by Buckingham Palace.

The image depicts flowers forming the shape of St. Edward's crown, which will be used during the coronation. Ive chose roses, thistles, daffodils, and shamrocks because they are icons from across the United Kingdom. He attempted to convey the "optimism of spring" and the King's love of nature.

Ive was Apple's chief design officer from 1997 until 2019, when he departed to found LoveFrom with fellow Apple designer Marc Newson. In 2021, LoveFrom designed the "Terra Carta Seal," a special award for King Charles, who served as Prince of Wales at the time, to bestow upon companies that are leaders in creating sustainable markets.

When Ive left Apple, Apple signed a multiyear contract with him that was valued at more than $100 million. Under the terms, Apple was LoveFrom's primary client, but the deal came to an end last year. Ive has said that his design process at LoveFrom is the same as it was at Apple.

Ive's logo is set to be used for events over the coronation long weekend in the United Kingdom and the Commonwealth in May.

Article Link: Apple's Former Design Chief Jony Ive Designs Emblem for Coronation of King Charles III

 

[markfc]

Hey, no story credit? 😢

 

[ItWasNotMe]

Make it elliptical, it would be thinner

 

[macos9rules]

What? No flat design? I thought skeuomorphic design was no longer in vogue.

 

[blazerunner]

Something tells me he's not the one that sat in front of Adobe Illustrator and actually created all the floral patterns.

 

[jmh600cbr]

Not thin enough

 

[WestonHarvey1]

What? No flat design? I thought skeuomorphic design was no longer be in vogue.

That is flat design.

 

[WWPD]

I demand a video narrated by Jony.

 

[Kylo83]

this was a few days ago, he really has out done him self now

 

[gleepskip]

I'll never understand the UK continuing to indulge these people.

 

[Steve121178]

It's pretty good and you can see Charles would have had some input in to that design and approved it as it's very "him".

 

[timber]

It's a very good and appropriate design.

I wonder if Ive ever had newer original ideas that never got to see the light of day.

 

[nikhsub1]

Ignoring all the useless snark and attempts at humor, it is a beautiful design and logo.

 

[pajako]

Well, apart from how well the emblem suits the purpose, being it very classical and not a hint at modernity at all. We'll leave that to subjectivity. But Sir Ive missed one small detail in the vector-drawing.

 

[Steve121178]

I'll never understand the UK continuing to indulge these people.

They don't have any political power and they are hardly a burden to the tax payer. A few quid a year per person.

Look how much the US spends on security all it's former Presidents & their families alone and tell me who gets better value for tax payers money.

 

[Madhatter32]

No butterflies?

 

[TheYayAreaLiving 🎗️]

Introducing: Apple Magic Mouse 3 with Emblem for Coronation of King Charles III. Designed by Jony Ive.

 

[satchmo]

Something tells me he's not the one that sat in front of Adobe Illustrator and actually created all the floral patterns.

I'm sure he sketched out a few ideas, had someone research various floral styles, then stood over his/her shoulder and art directed them. Many creative directors at his stage and vintage no longer touch a computer.

 

[MacWiz_007]

That is unapologetically boring, not unlike Charles.

 

[headlessmike]

What? No flat design? I thought skeuomorphic design was no longer be in vogue.

I drafted a non-flat version just for you.

 

[Amazing Iceman]

I like this one better.... 😁

 

[ApplesAreSweet&Sour]

Something, something, Harry and Meghan, something, something.

 

[Amazing Iceman]

I drafted a non-flat version just for you.
View attachment 2157839

Good job!

 

[gleepskip]

They don't have any political power and they are hardly a burden to the tax payer. A few quid a year per person.

Look how much the US spends on security all it's former Presidents & their families alone and tell me who gets better value for tax payers money.

You are welcome to criticize use of the USSS. All funds (our money) spent by governments are open to criticism.

 

[8CoreWhore]

Looks like a tramp stamp.