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I asked Chat GPT to explain the concept of the new emblem in Jony’s word:

“At its core, royalty is about grandeur and luxury that's both timeless and modern. The concept of royalty is both distinguished and highly refined, blending classic design elements with contemporary style. Whether it's a stately palace, a magnificent crown, or a luxurious suite of jewelry, it is a symbol of status, power, and sophistication.

With his dignified and regal bearing, King Charles brings a sense of style, grace and class to monarchy. His wardrobe is full of classic garments, each one designed to convey a message of timeless elegance and sophistication. From the regal splendor of a royal wedding to the timeless elegance of a royal coat of arms, royalty has a unique power to captivate and inspire.”
 
I'm sure he sketched out a few ideas, had someone research various floral styles, then stood over his/her shoulder and art directed them. Many creative directors at his stage and vintage no longer touch a computer.
So..... what you're saying is he didn't design it.

Kind of like how pop stars think they're artists when really it's been Max Martin doing all the work.
 
Something tells me he's not the one that sat in front of Adobe Illustrator and actually created all the floral patterns.
Yeah… Not sure how/why you go from designing something as intricate/complex/exciting as an iPhone to logo design. Usually it’s the other way around. If you’re lucky. But I guess when your Ive, you‘ve earned the luxury to do whatever the F you want. Logo it is.

Edit: Add to this it's a pretty prestigious client, no matter what side of the fence you fall. I'm sure it was worth the effort. Though it does same me wonder who Ive directed on this design. I just can't see him pushing pixels. I could be wrong.
 
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Something tells me he's not the one that sat in front of Adobe Illustrator and actually created all the floral patterns.
jony-ive-leaves-apple-CONTENT-2019.png
Here he is working on that very design. A true designer can do anything in Illustrator using only their thumbs.

That is unapologetically boring, not unlike Charles.
It's supposed to be dignified, not exciting.
 
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