The lack of a developer fee is what helped make the App Store. It allowed anyone to go into business with virtually no upfront costs. And Apple created a "free" storefront that enabled any developer to sell there apps under a consignment store model. Developers made tons of money. High School youth and Senior citizens all had access to the same tools for little cost. Except for the purchase of a computer and an investment of time, anyone could try. Compared to any other start-up business, the App Store is a blessing. Unfortunately, the new developers have no idea what trying to start a software business was like before the App Store came around. And now devs are hoping that they can keep more of the money and Apple will not react. Sadly, I can suspect the price for the Dev tools will increase dramatically and there will be more fees charged to the developers (App review fee, App hosting fee, App download fee, App upgrade notification fee.) This will change the model that the developers have enjoyed for the past 10+ years. Not sure if it is for the better. The open and low-cost opportunity that Apple offered will be gone. And the winners will be the big developers.