Apple's Industrial Design Team Loses Three Employees

MacRumors

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Original poster
Apr 12, 2001
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Apple's famous and close-knit industrial design team that works under Apple design chief Jony Ive is undergoing major changes, according to a new report from The Wall Street Journal.

Three longtime industrial design team employees are leaving the team. Rico Zorkendorfer and Daniele De Iuliis both left Apple recently, and another team member, Julian Hönig, is leaving in the next few months. Together, Zorkendorfer and De Iuliis have worked at Apple for a combined 35 years, while Hönig has been on the team for a decade.


Zorkendorfer told The Wall Street Journal that he decided to leave Apple to spend time with his family, while the other two declined to comment.

Apple's industrial design team is made up of approximately two dozen employees and is overseen by Jony Ive directly. These employees are responsible for the look and feel of Apple products, including the iPhone.

According to Above Avalon analyst Neil Cybart, who spoke to The Wall Street Journal, it "makes sense" for the team's composition to shift as Apple adopts new products in areas like augmented reality and autonomous vehicles. The industrial design team is described as "all-powerful" at Apple.
This group is all-powerful in Apple," said Neil Cybart, who runs Above Avalon, a site dedicated to Apple analysis. "Industrial designers have the final say over the user experience found with Apple devices, and they really do work like a family in a way. No one would argue, though, that new blood is a bad thing."
The three industrial design team members are departing the company at a time when iPhone sales have slowed and services are becoming more important than ever to Apple. Apple has announced a multitude of new services, including Apple News+, Apple Arcade, Apple Card, and Apple TV+.

Only a few members of the industrial design team have left during the last decade, but it has seen more frequent departures in recent years. Danny Coster left in 2016 to join GoPro, and Christopher Stringer left in 2017 and launched an audio startup currently in stealth mode.

According to one of the designers who left the team, Zorkendorfer, there are "incredible new designers" at Apple. "What we've been able to do the last few decades will continue," he told The Wall Street Journal.

Article Link: Apple's Industrial Design Team Loses Three Employees
 

0947347

Suspended
Aug 29, 2015
456
498
So they have a design team after all.
Started to doubt it after seeing the recent iPhone’s protruding design rumours

The triple lens protruding camera design looks like a tiny little ceramic top stove for cooking very very tiny little eggs on.

Now if this is not cute, I don’t know what is
 
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katewes

macrumors 6502
Jun 7, 2007
431
106
No tears are wasted if these 3 happened to work on the butterfly keyboards.
Ah, you beat me to it. Immediately on reading the article, I wanted to vent my frustration at this pathetic "form ahead of function", that robs us of good keyboards, and stops them giving matte anti-glare screens to those that need them.

Good riddance to these people. Glad their names are published. Name and shame them.
 

Wanted797

macrumors 6502a
Oct 28, 2011
820
1,250
Australia
Wearing my tinfoil hat now but seems odd given the leaks of the new iPhone which appear to be more functional over form.

Where they wanting to design a better looking iPhone and engineering won this argument.

Ive no longer has Jobs to argue for his designs and pushing the engineering team to push the limits.
 

TETENAL

macrumors regular
Nov 29, 2014
222
233
A good opportunity to employ someone from the "Steve Jobs school of design":

"Design is how it works."

With emphasis on "it works". Also known as "form follows function".

Make the things work properly first, then beauty will follow by itself.
 

SSDGUY

macrumors 6502a
Jul 27, 2009
602
746
The last truly groundbreaking product from Apple was the iPhone. And before that the iPod, preceded by the candy iMacs. It's been a long time of simply adding features to existing products. Stagnancy of invention and you become a seller of consumer widgets, and then media subscriptions? How boring.
 

0947347

Suspended
Aug 29, 2015
456
498
Was about to celebrate when I misread that they lost Ive.
Now there is the one and only “Sir Ive one man designing team”, as the other 3 people left, apparently.

3 people left , 3 lens design. Is it an incident? I don’t think so
It’s a code :)
Or whatever
 
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Tech198

macrumors P6
Mar 21, 2011
15,159
1,980
Australia, Perth
If you wanna get rid of people, get rid of the ones who don't have experience the longest. It may be time for a change, but its almost never to be better than the former.

24 people and three have gone? Two refusing to say why... this doesn’t look very good..

Perhaps they don't wanna 'upset the moment"
 

aylk

macrumors regular
Jan 29, 2010
179
265
Wearing my tinfoil hat now but seems odd given the leaks of the new iPhone which appear to be more functional over form.

Where they wanting to design a better looking iPhone and engineering won this argument.

Ive no longer has Jobs to argue for his designs and pushing the engineering team to push the limits.
Engineering hasn't won an argument at Apple in years.
 
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