Apple's Industrial Design Team Loses Three Employees

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 25, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Apple's famous and close-knit industrial design team that works under Apple design chief Jony Ive is undergoing major changes, according to a new report from The Wall Street Journal.

    Three longtime industrial design team employees are leaving the team. Rico Zorkendorfer and Daniele De Iuliis both left Apple recently, and another team member, Julian Hönig, is leaving in the next few months. Together, Zorkendorfer and De Iuliis have worked at Apple for a combined 35 years, while Hönig has been on the team for a decade.

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    Zorkendorfer told The Wall Street Journal that he decided to leave Apple to spend time with his family, while the other two declined to comment.

    Apple's industrial design team is made up of approximately two dozen employees and is overseen by Jony Ive directly. These employees are responsible for the look and feel of Apple products, including the iPhone.

    According to Above Avalon analyst Neil Cybart, who spoke to The Wall Street Journal, it "makes sense" for the team's composition to shift as Apple adopts new products in areas like augmented reality and autonomous vehicles. The industrial design team is described as "all-powerful" at Apple.
    The three industrial design team members are departing the company at a time when iPhone sales have slowed and services are becoming more important than ever to Apple. Apple has announced a multitude of new services, including Apple News+, Apple Arcade, Apple Card, and Apple TV+.

    Only a few members of the industrial design team have left during the last decade, but it has seen more frequent departures in recent years. Danny Coster left in 2016 to join GoPro, and Christopher Stringer left in 2017 and launched an audio startup currently in stealth mode.

    According to one of the designers who left the team, Zorkendorfer, there are "incredible new designers" at Apple. "What we've been able to do the last few decades will continue," he told The Wall Street Journal.

    Article Link: Apple's Industrial Design Team Loses Three Employees
     
  2. B4U macrumors 68000

    B4U

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    Was about to celebrate when I misread that they lost Ive.
     
  3. Krayzkat Suspended

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  4. UKinEK, Apr 25, 2019
    Last edited: Apr 26, 2019

    UKinEK macrumors 6502

    UKinEK

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    #4
    So they have a design team after all.
    Started to doubt it after seeing the recent iPhone’s protruding design rumours

    The triple lens protruding camera design looks like a tiny little ceramic top stove for cooking very very tiny little eggs on.

    Now if this is not cute, I don’t know what is
     
  5. blacktape242 macrumors 68000

    blacktape242

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    #5
    wouldnt really say have been designing much lately. more like slight modifications.
     
  6. Will.O.Bie macrumors 6502

    Will.O.Bie

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    Uh oh! Don't tell Jony his crew is 'thinning' out...:D
     
  7. Relentless Power macrumors Penryn

    Relentless Power

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    #7
    What are you expecting them to ‘design’ that would be totally different? The Apple Watch, the AirPods and the HomePod are all recent designs, do those count? I’d say they do.
     
  8. Khedron macrumors 6502a

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    #8
    You don't need designers when your last two phone projects were relaunching the iPhone X and relaunching the iPhone 8
     
  9. The Samurai macrumors 68000

    The Samurai

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    #9
    No tears are wasted if these 3 happened to work on the butterfly keyboards.
     
  10. gim macrumors 6502

    gim

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    Must've been an awesome time for them at Apple. Riding the iPhone 6 design for 4 years, good job!
     
  11. DHagan4755 macrumors 6502a

    DHagan4755

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    Maybe these three are responsible for the butterfly keyboards & were essentially Forstalled.
     
  12. TVreporter macrumors 6502

    TVreporter

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    Tim: Make it thinner!
    Ive: Sorry guys you’ve got to go
     
  13. DNichter macrumors G3

    DNichter

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    I think this is positive. Apple obviously has some talented designers, but people move on and it’s time to bring in some new blood. Shake things up and see where it takes them.
     
  14. katewes macrumors 6502

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    Ah, you beat me to it. Immediately on reading the article, I wanted to vent my frustration at this pathetic "form ahead of function", that robs us of good keyboards, and stops them giving matte anti-glare screens to those that need them.

    Good riddance to these people. Glad their names are published. Name and shame them.
     
  15. Wanted797 macrumors 6502a

    Wanted797

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    #15
    Wearing my tinfoil hat now but seems odd given the leaks of the new iPhone which appear to be more functional over form.

    Where they wanting to design a better looking iPhone and engineering won this argument.

    Ive no longer has Jobs to argue for his designs and pushing the engineering team to push the limits.
     
  16. TETENAL macrumors regular

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    #16
    A good opportunity to employ someone from the "Steve Jobs school of design":

    "Design is how it works."

    With emphasis on "it works". Also known as "form follows function".

    Make the things work properly first, then beauty will follow by itself.
     
  17. masterleep macrumors newbie

    masterleep

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    #17
    The next keyboards will be individually crafted from hand-polished Johnny Ive turds.
     
  18. Agent4797 macrumors newbie

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    #18
    Yes, it would be awesome to lose one of the best designers in the world, the one responsible for all Apple products you use and presumably care about because you’re here. The one all other companies try to compete against :p
     
  19. nocturnum macrumors regular

    nocturnum

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    #19
    Forstalled actually means to impose an act of negative selection, essentially letting go of the capable ones.
     
  20. apolloa macrumors G4

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    #20
    24 people and three have gone? Two refusing to say why... this doesn’t look very good..
     
  21. SSDGUY macrumors 6502

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    #21
    The last truly groundbreaking product from Apple was the iPhone. And before that the iPod, preceded by the candy iMacs. It's been a long time of simply adding features to existing products. Stagnancy of invention and you become a seller of consumer widgets, and then media subscriptions? How boring.
     
  22. UKinEK, Apr 25, 2019
    Last edited: Apr 26, 2019

    UKinEK macrumors 6502

    UKinEK

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    #22
    Now there is the one and only “Sir Ive one man designing team”, as the other 3 people left, apparently.

    3 people left , 3 lens design. Is it an incident? I don’t think so
    It’s a code :)
    Or whatever
     
  23. Tech198 macrumors G5

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    #23
    If you wanna get rid of people, get rid of the ones who don't have experience the longest. It may be time for a change, but its almost never to be better than the former.


    Perhaps they don't wanna 'upset the moment"
     
  24. aylk macrumors regular

    aylk

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    #24
    Engineering hasn't won an argument at Apple in years.
     
  25. Analog Kid macrumors 601

    Analog Kid

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    #25
    What a strange way of describing that... Are Zorkendorfer and De Iuliis partners in a job share or something?
     

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