There is no way they got more orders for the 5 then they did for the 4 for pre-order in the first hour! If you believe that your on some serious Apple Koolaid!
This is Apple creating the illusion that its super popular, and demand outweighs the supply. Meaning that they all sold out in the first hour means they limited the stocks to create this. Kudos to Tim Cook, he is a sales guy.
Personally I think its a stupid move, This phone is now where ahead of the competition like the iphone 4 was, this old strategy will result in people who are on the fence jumping to another product. Apple got it right with the Ipad by providing sufficient supply at launch, if we are moving back to Chinese scalpers snapping up phones.....fark that! I am seriously tired of seeing scalpers outside apple stores buying all the allocation everyday to send overseas and denying actual customers form whom the product was intended for.
This is the first time since the original Iphone that I am serious considering cancelling my pre-order. I'll pop into an Apple store next week, and see what it does for me, but its just lacking the wow factor, and now with this Supply games... seriously contemplating saying stuff it. And I am a huge Apple fan, with every iphone they launched and over a dozen apple products at home at the moment.