Apple's iPhone 8 Plus Was the Top Selling iPhone in the U.S. During Q2 2018

[lordofthereef]

Look how well the 7 is still doing. It looks like it outdid the 8.

Personally feel 7 or 7 plus is the best bang for your buck right now. Well, that's dismissing the SE, but there are some serious compromises there.
[doublepost=1532640664][/doublepost]

Your still trying to just argue..... Again 75% of the iphone sold did not have FID...fact! That AND price has a lot to do with that. BUT the buying consumers spoke with their wallets........ They purchased older phones ahead of the newest phone. The iphone x only accounted for 17% of iphones sales. The iphone 8 Plus sold better than the X did.

Allot of this has to do with people are slow to adopt new technology and want to hold onto phones with TID more than it has to do with price points imho
[doublepost=1532627288][/doublepost]
I agree...i think more people like TouchID than they thought would. The iphone X only account for 17% of iphones sales in the article.

I don't know how much FID has to do with it. US sales are still heavily based on the subsidy (ie the buy one get one free) model as well as the lease to own models. Most people will see a stark rise in either their down payments or monthly fees when buying an X. AFAIK there were plenty of BOGO deals on all major carriers which basically excluded the X.

Unfortunately, there are too many variables in play to be able to, based on our own simple judgement, say what ultimately swayed buyers. Another variable is that the 8 plus ultimately has more overall screen real estate, something I see very few people mentioning. Still, the 8 plus is 20% cheaper than the X. When you are talking potential multiple upgrades per account, that's most definitely not nothing. To assume that touch ID is the main reason people are sticking with these devices is a tough leap for me to make.

 

[jamezr]

Look how well the 7 is still doing. It looks like it outdid the 8.

Personally feel 7 or 7 plus is the best bang for your buck right now. Well, that's dismissing the SE, but there are some serious compromises there.
[doublepost=1532640664][/doublepost]
I don't know how much FID has to do with it. US sales are still heavily based on the subsidy (ie the buy one get one free) model as well as the lease to own models. Most people will see a stark rise in either their down payments or monthly fees when buying an X. AFAIK there were plenty of BOGO deals on all major carriers which basically excluded the X.

Unfortunately, there are too many variables in play to be able to, based on our own simple judgement, say what ultimately swayed buyers. Another variable is that the 8 plus ultimately has more overall screen real estate, something I see very few people mentioning. Still, the 8 plus is 20% cheaper than the X. When you are talking potential multiple upgrades per account, that's most definitely not nothing. To assume that touch ID is the main reason people are sticking with these devices is a tough leap for me to make.

agreed...I don't think I have seen bogo deals for the iphone X tbh. I loved my 8 Plus but eventually got the X and really enjoy it. But I do miss the extra screen real estate the 8 Plus had. I will be getting the X Plus this year to make for it.

 

[HobeSoundDarryl]

I second that, in spades. As well for the SE, keeping its classic dimensions and build.

I second your second on that SE.

 

[WannaGoMac]

Look how well the 7 is still doing. It looks like it outdid the 8.

Personally feel 7 or 7 plus is the best bang for your buck right now. Well, that's dismissing the SE, but there are some serious compromises there.
[doublepost=1532640664][/doublepost]
I don't know how much FID has to do with it. US sales are still heavily based on the subsidy (ie the buy one get one free) model as well as the lease to own models. Most people will see a stark rise in either their down payments or monthly fees when buying an X. AFAIK there were plenty of BOGO deals on all major carriers which basically excluded the X.

Unfortunately, there are too many variables in play to be able to, based on our own simple judgement, say what ultimately swayed buyers. Another variable is that the 8 plus ultimately has more overall screen real estate, something I see very few people mentioning. Still, the 8 plus is 20% cheaper than the X. When you are talking potential multiple upgrades per account, that's most definitely not nothing. To assume that touch ID is the main reason people are sticking with these devices is a tough leap for me to make.

I think that the $100 saving for the 7 is not enough if you're someone who uses a phone for 2-3 years. The CPU perfomance increase between iPhone generations (especially the S cycle) is usually significant enough that the savings isn't worth it compared to getting a faster CPU which often provides another 1-2 years of use.

 

[lordofthereef]

I think that the $100 saving for the 7 is not enough if you're someone who uses a phone for 2-3 years. The CPU perfomance increase between iPhone generations (especially the S cycle) is usually significant enough that the savings isn't worth it compared to getting a faster CPU which often provides another 1-2 years of use.

I still regret dumping my 6s plus. That thing still ran excellent, but I had X lust. I feel we've reached a point where just about any phone will last 3 years or more.
[doublepost=1532641676][/doublepost]

agreed...I don't think I have seen bogo deals for the iphone X tbh. I loved my 8 Plus but eventually got the X and really enjoy it. But I do miss the extra screen real estate the 8 Plus had. I will be getting the X Plus this year to make for it.

I want the X plus but IDK that I can justify it. Bought a house and.... well, there goes much of the fun money

 

[HobeSoundDarryl]

It can’t cost more than the entry level iPad that’s the problem. Which means it has to be priced under $300 and Apple aren’t interested in that market.

Any refresh would mean cutting back on current features. They’d remove the laminated screen and probably use one of the thicker designs to keep costs down.

Actually, Apple can price things however they like. History does not bind them into a situation where the Mini must be cheaper than the Mid(?) or Regular(?) or whatever we call the non-Pro iPad these days.

Recent history shows that Apple is not afraid of charging higher prices for new models of Apple hardware... sometimes after taking out useful features too. They price it however they like. Some whine. Other's spin (for them). Those who want one finds the money (who really needs TWO kidneys anyway?). Those who don't can bash it and then move on to the next thing. Business as usual.

Personally, I'm interested in a loaded (modernized) LTE iPad Mini 5, even at upwards of about 1.5X the price of a regular iPad. It doesn't have to be the cheapest iPad to be the most desired by this customer.
[doublepost=1532641926][/doublepost]

iPad Mini4 still sales of around 18% and it is approaching 4 years without update! Still has A8 inside! Still strong third place selling iPad!

And still seemingly ignored by Apple. Go figure.

 

[WannaGoMac]

I still regret dumping my 6s plus. That thing still ran excellent, but I had X lust. I feel we've reached a point where just about any phone will last 3 years or more.
[doublepost=1532641676][/doublepost]
I want the X plus but IDK that I can justify it. Bought a house and.... well, there goes much of the fun money

Get the X Plus. You can sell your old X to help cushoin the blow. Im getting the X Plus as thats the phone I will likely keep for 3 years.

 

[jamezr]

I want the X plus but IDK that I can justify it. Bought a house and.... well, there goes much of the fun money

a house sounds like a better buy than a phone

 

[ilikewhey]

Great post. One obvious thing though... the iPhone X is selling as expected. The price has deterred many people, it’s not FaceID that has turned people away. Many folks simply cannot afford to spend that much on a phone but Apple knew this, they wanted a top tier device, it’s how they manage exclusivity across the market.

its the face id that turned me away

bought it and returned it after 4 days realizing i can't unlock it flat on the desk at work without looking at it. makes it hard to check my phone without compliance looking over my shoulder like that

 

[code-m]

I had my Mini 4 and Air 2 on 10.3.3, tried the initial public release of 11.0 and went back fast - it was observably slower on both. I took a chance and installed the first developer beta of 12 on the Mini 4 and was very impressed, and it's at least as good or better now. I've had almost no app problems, and performance is really good. Assuming they don't make some change in the public release, 12 is a real upgrade for the Mini 4. Fingers crossed...

Looking forward to your update on user experience when iOS 12 GM is released and running on the Mini 4. Your feedback gives me hope that it was software based vice hardware that was crippling the user experience.

 

[invisibleshoes]

Not too shabby for a design dating back to 2014. Only Apple.

 

[FelixDerKater]

X will fill that price-point next year and sell well.

 

[nviz22]

While I own an 8+ the price difference really isn't that much. Seriously if your buying an $800 phone the $200 difference to an X should not be an issue, if it is you need to ask yourself why you are spending $800 then

Remember, BOGO deals exist on the 8 and 8+ from time to time too. $200 is enough to entice some people to go for a wider display and better battery life or touchid at the tradeoff of the X.

 

[0095059]

I think that the $100 saving for the 7 is not enough if you're someone who uses a phone for 2-3 years. The CPU perfomance increase between iPhone generations (especially the S cycle) is usually significant enough that the savings isn't worth it compared to getting a faster CPU which often provides another 1-2 years of use.

I’m not sure I agree. The iPhone 6s is a ridiculously fast phone and it’s 3 generations behind.

I think at this point, the biggest selling points are:

• Improved Battery
• Improved Camera
• Improved Storage

Bigger screens and faster CPUs are nice, but for the average person with a 6s or later, they’re probably complaining about disk space, battery life and low light camera usage. It’s hard to imagine someone with a 1.85 GHz CPU saying this phone is too slow.

I’m into tech, so doubling the benchmarks interests me. That said, on a 16 GB phone you constantly juggle apps. If your battery is dying, you might just upgrade to a new phone.

If the iPhone 8 ($699) gives you 64GB and the iPhone 7 gives you 32GB ($549), you might opt for the 7 since the battery and camera are similar. 32 GB is a ton of storage when you’re used to 16 GB.

The battery and camera haven’t been the focal point, so I think most consumers just look at storage with the assumption a new battery will fix their issues.

 

[Shanghaichica]

I’m not sure I agree. The iPhone 6s is a ridiculously fast phone and it’s 3 generations behind.

I think at this point, the biggest selling points are:

• Improved Battery
• Improved Camera
• Improved Storage

Bigger screens and faster CPUs are nice, but for the average person with a 6s or later, they’re probably complaining about disk space, battery life and low light camera usage. It’s hard to imagine someone with a 1.85 GHz CPU saying this phone is too slow.

I’m into tech, so doubling the benchmarks interests me. That said, on a 16 GB phone you constantly juggle apps. If your battery is dying, you might just upgrade to a new phone.

If the iPhone 8 ($699) gives you 64GB and the iPhone 7 gives you 32GB ($549), you might opt for the 7 since the battery and camera are similar. 32 GB is a ton of storage when you’re used to 16 GB.

The battery and camera haven’t been the focal point, so I think most consumers just look at storage with the assumption a new battery will fix their issues.

If you want to use your phone for 3 years then you are not bothered about having the latest and greatest specs. A 7 would serve someone who keeps their devices for 3 years very well imo. The 8 is realistically only going to get you one more years software support. The 8 only really adds wireless and fast charging and some improvements to the screen which you might not even notice. The same with the speakers. The 7 already has stereo speakers.
[doublepost=1532672462][/doublepost]

Actually, Apple can price things however they like. History does not bind them into a situation where the Mini must be cheaper than the Mid(?) or Regular(?) or whatever we call the non-Pro iPad these days.

Recent history shows that Apple is not afraid of charging higher prices for new models of Apple hardware... sometimes after taking out useful features too. They price it however they like. Some whine. Other's spin (for them). Those who want one finds the money (who really needs TWO kidneys anyway?). Those who don't can bash it and then move on to the next thing. Business as usual.

Personally, I'm interested in a loaded (modernized) LTE iPad Mini 5, even at upwards of about 1.5X the price of a regular iPad. It doesn't have to be the cheapest iPad to be the most desired by this customer.
[doublepost=1532641926][/doublepost]

And still seemingly ignored by Apple. Go figure.

I would love a new mini and would be willing to pay more for it but I don't want them to drop features like the laminate display. Apple don't seem to care about it though.

 

[0095059]

If you want to use your phone for 3 years then you are not bothered about having the latest and greatest specs. A 7 would serve someone who keeps their devices for 3 years very well imo. The 8 is realistically only going to get you one more years software support. The 8 only really adds wireless and fast charging and some improvements to the screen which you might not even notice. The same with the speakers. The 7 already has steroids speakers.
[doublepost=1532672462][/doublepost]
I would love a new mini and would be willing to pay more for it but I don't want them to drop features like the laminate display. Apple don't seem to care about it though.

I personally believe wireless charging and a P3 display are great features. I’m also a tech enthusiast.

I’m just thinking of the 27 year old girl at a music festival taking a selfie at night with her friends. Let’s say she has an iPhone 5s. The photo is blurry and pixelated, her battery is dying, and she’s running out of storage.

I don’t think she’s too concerned about her CPU or wireless charging.

Edit: You’re her boyfriend. Do you spend $699 or $549 to get her a new phone?

If it was my girlfriend, she gets a Mophie case and a flashlight.

 

[Steve121178]

Apple should be a bit concerned that in the June2018 results, almost half of all iPhones sold in the US were not from the current refresh cycle (7 and lower). This is more than a x2 increase in the sales of legacy phones compared to the prior year.

Calm down. They are inventory clearing, hence so many sales available for 6s/7 models.

 

[Shanghaichica]

Apple should be a bit concerned that in the June2018 results, almost half of all iPhones sold in the US were not from the current refresh cycle (7 and lower). This is more than a x2 increase in the sales of legacy phones compared to the prior year.

Apple won't particularly care if 8/10 phones sold were iPhones..

 

[0095059]

Calm down. They are inventory clearing, hence so many sales available for 6s/7 models.

Even if you had an iPhone 5s or iPhone 6, the iPhone 6s is 2x as fast.

The iPhone 7 is 3x as fast.

[doublepost=1532675808][/doublepost]Technically the camera in iPhone 8 and iPhone X is better than the 7. But in real world usage, without lighting and advanced knowledge of photography, I find these results to pretty accurate:

The iPhone 8 is better, but it's subtle when taking a quick picture.

I've also gotten amazing results using just an iPhone 4s.

 

[FFR]

So CIRP surveyed 500 customers for a couple of months and came up with an “opinion”? I trust Apple ceo more than this company when discussing sales of Apple products.

It’s obvious he couldn’t grasp what was being said.

Irregardless, we should know more when Apple releases it quarterly report.

 

[dilbert99]

Why would you be looking for bad ways to spin this? Spin is not analysis. Here is some analysis.

I wasn't looking for bad ways to spin this, just replying to a positive spin.

Apple are obviously doing well by any stats, but their phones are getting too expensive now that people are starting to buy the less expensive models.

 

[DNichter]

I wasn't looking for bad ways to spin this, just replying to a positive spin.

Apple are obviously doing well by any stats, but their phones are getting too expensive now that people are starting to buy the less expensive models.

Too expensive for some people, but definitely not all people (looking at positive sales of the X). Apple knows they need options at all price points, that will continue this year, just as it did last year.

 

[-hh]

Nope, the 6s is there because it's the only 4.7" iphone with a physical home button. That's way more important to iphone buyers than a silly little headphone jack that no one uses.

Nah, just kidding. Honestly, I really don't know why anyone would want to buy a 6s today. The SE is a much better phone, except for folks wanting the 4.7" screen.

Ah, good to have that clarification on the physical home button attribute too, although I don't think I'd mind having a haptic home button (as opposed to NO button form at all .. ie, Facial ID). In any event, I plan to have a discounted Apple battery put into my 6s later this year & kick the big upgrade cost down the road for another year or two .. unlike my desktop (a Mac Pro) I don't have any performance complaints about the 6s that's a motivation for better hardware, and I'm quite opposed to giving Apple *any* of my money until there's a new Mac Pro.

And on the SE, I think its hardware is fairly comparable, although now quite dated - - in any event, I believe that its primary differentiation is the older, small screen size, as illustrated by my wife refusing to give up her 5 series for the longest time ... and finally going to the SE this past spring. For her, even the non-plus sizes of the 6/7/8/X are too big for her purse, pocket, etc. If Apple ever discontinues that form factor, she'll probably get a small flip phone.

EDIT ... on some other posts, another consumer factor to take into consideration is that of getting an older iPhone with more memory vs the newer model with less memory. IE, a 6s with 64GB vs a 7 with 32GB. This is an interesting usability question.

 

[Shanghaichica]

\

Nope, the 6s is there because it's the only 4.7" iphone with a physical home button. That's way more important to iphone buyers than a silly little headphone jack that no one uses.

Nah, just kidding. Honestly, I really don't know why anyone would want to buy a 6s today. The SE is a much better phone, except for folks wanting the 4.7" screen.

Nope, the 6s is there because it's the only 4.7" iphone with a physical home button. That's way more important to iphone buyers than a silly little headphone jack that no one uses.

Nah, just kidding. Honestly, I really don't know why anyone would want to buy a 6s today. The SE is a much better phone, except for folks wanting the 4.7" screen.

The SE lacks 3D Touch, the 2nd gen Touch ID and has a lower resolution front facing camera than the 6S. They both run the same chip set.

 

[ftaok]

And on the SE, I think its hardware is fairly comparable, although now quite dated - - in any event, I believe that its primary differentiation is the older, small screen size, as illustrated by my wife refusing to give up her 5 series for the longest time ... and finally going to the SE this past spring. For her, even the non-plus sizes of the 6/7/8/X are too big for her purse, pocket, etc. If Apple ever discontinues that form factor, she'll probably get a small flip phone.

\


The SE lacks 3D Touch, the 2nd gen Touch ID and has a lower resolution front facing camera than the 6S. They both run the same chip set.

I stand corrected. That's what I get when I go from memory and decide not to check wikipedia before posting. Aggh