Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Why are people in this forum so quick to try to put down people who actually like the Air? It's so bizarre... maybe they regret not trying the Air and have FOMO?
This is total projection. One glance at the Air threads from someone not biased would quickly see that it is the opposite of what you are saying that has happened. And we saw it with the mini in the past too. There is a lot of tribalism around the 4th line of the iPhone for some reason.
 
I think the problem is that most people want either a base phone because they don't really care that much or the "everything" phone. The compromise phone is just not wanted. However, I think in some ways it might be necessary for Apple to have a phone in this slot to create the ladder up to the more expensive option. It's not that the Air is supposed to sell, but it's value is converting would be base buyers into actual pro buyers and if they sell a few Airs in the process it's not a problem.
 
No, you're not expected to do anything. In the post I responded to, the Air owner ALREADY put a case on it. (Also, realistically, no phone is actually going to snap in half; that's not what the case is there for.)

I'm saying the difference between the two phones is approximately 13g. That's it. The iPhone 17 is already very light, and has fewer tradeoffs. If you have a case on the Air, the weight advantage is gone. If you also put a similar style case on the 17, the weight advantage is no different. The point I'm making is that the original poster DID ALREADY put a case on, so whatever weight advantage they'd like to claim is moot.

The iPhone 4 and the famously thin 6 were a long time ago. They WERE the thinnest phones at their respective times when trying to make phones thin and light was meaningful because it was so different from everyone else, and people flocked to them then.

This is no longer the case. The phone industry is more mature, people know what they want and what they don't want. This isn't just an Apple thing, as we've all heard: Samsung is also not making huge sales on thin phones.

Again: this is not to say that thin phones don't appeal to SOME people, it just seems clear that they don't appeal to MOST people. And my explanation for that is there are too many trade-offs, not least of which is the obviously inferior camera system.
 
I spend 2-3 nights a week in all manner of high end hotel chains for my work. Right now 10-20% at best offer Apple TV streaming. About 50% offer YouTube/Amazon/Netflix. The rest offer nothing. This is all chains.
I travel with rokus and portable router because hotel tvs are so limited. Have to disconnect things, unplug the power but eventually the tv sees the roku.
 
  • Like
Reactions: canyonblue737
I think the one thing they haven't tried yet is the most obviously likely to work: an iPhone Ultra.

It's clear from the Mini / Plus / Air experiments that most people are happy with either the base model, or spending more to get "the best" iPhone (a Pro model), and don't want an in-between compromise. I think an iPhone Ultra, slotting in above the Pro Max, with even better camera, better battery, and extra features or cool unique design, would sell really well (and rake in tons of $$$ for Apple since it would be so expensive).

There are a lot of people out there who really like to have the best thing. Why not offer them something even better?
I can see this happening
iPhone e $599
iPhone $849
iPhone Pro $1099
iPhone Ultra $1349

With the iPhone Ultra being a boosted Pro Max (and the Pro Max model discontinued)
So 1 month in without having any insights what the initial production was and now repeated stories about supply chain cuts ...
I rather wait until the calendar Q4 is over and see what Apple has to say before calling it a "fail"...
Is the Air for everyone? Sure not but people still buy and use it.
At the end of the day, Apple will decide as Apple surely had sales targets (which no one including Gurman and Kuo have no insight into) and we'll have to see how this impacts or not the future.
Apple will never admit a product has failed. Probably a lot of "The vast majority of our iPhone Air customers love it", "Struggling to meet demand in China" or "We're excited to see where this technology takes us" quotes in the earnings call.
 
It’s a nice phone, but it’s too expensive. I originally thought it would be around $800 and I was thinking of getting it until the official price was revealed.
 
Failure or not, this was an engineering challenge to prepare for the upcoming folding iPhone, which is going to resemble two of these stacked. And perhaps the tech will trickle down to the standard iPhone and ultimately make it thinner with the same battery life it has now.
🤔 intriguing
 
I think the pricing also doesn't help. If the targeting audience is those previously using base model, making the Air $200 more expensive than 17 makes it a hard sell given that it isn't quite Pro but also deviates from what people used to (battery life, camera, speaker) in exchange for a slimmer body, which arguably only gets you if you get to try them on hand.
 
Or the price trend from Geizhals.
1761164641782.png


Do you really need help in how to operate google?
 
The general public doesn’t want small (5.4”) iPhones, but maybe smaller than today’s gigantic size?

Also general public has proven that they don’t want a bigger plus sized iPhone, or a slimmer version of it. I honestly think one of the iPhone Air failure points is how wide (thus, uncomfortable to hold with one hand) it is.

And yes, I agree that a 6.3” version of the Air with the dimensions of the regular iPhone or the iPhone Pro like you said, would have convinced more people. Although battery life would have been ****. So maybe not a good idea either…
People do want bigger phones however that market mostly prefers buying the pro
 
This failed experiment was not an engineering innovation challenge. It was an experiment how to sell less for more!

Wake up people!
 
Returned Air for Pro, loved the form factor, not keen on the speaker or camera. If they’d squeezed in 2 cameras and a second speaker I think it would probably have been a winner. Just a tiny bit too restrictive. I hope we get a second gen.
They did, it's called the iPhone 17 :)
 
  • Like
Reactions: klasma
When they bundle a MagSafe battery with a new product, you know it’s going to fail.
Apple does not and has never “bundled” an iPhone with a battery pack. Obviously you can buy a separate battery pack if you want but they have never offered a bundle.
 
Dumb device. Bring back the mini, no one cares about thin, especially when you make it bigger.

A Mini with Telephoto and wide angel lens and 120 hz screen is all I want....heck, even go back to iPhone X size...sick of bigger.

Best iPhones ever were the 4 and the X in terms of form factor.
No one cares about the mini
 
  • Like
Reactions: funcolors
Sure, because Apple is SELLING MORE PHONES right now. None of us know the breakdown, but I would wager that as a percentage of phones, the Air is selling similarly at best.

And as I've said repeatedly, I WANTED a phone like the Mini but I didn't buy it BECAUSE OF THE TRADEOFFS.

I KNOW people put cases on both. I've addressed that SEVERAL TIMES, but you continue to miss the point.

IF weight is the MOST IMPORTANT THING, then IF you put a case on the Air, you're now at EXACTLY THE SAME WEIGHT as a stock iPhone 17 which has fewer tradeoffs. In that scenario, weight MUST NOT be the most important thing. It becomes a moot point.

And that once again brings us to the ACTUAL FACT that the iPhone Air is not particularly popular, and that is probably because of the tradeoffs. Samsung only sold 1 million of the Edge to a much, much bigger market because it's not a popular form factor.

You keep trying to defend the Air in a way that's totally baffling to me, because I'm not saying that thinness or low weight are bad, particularly since it is, as you correctly point out, very robust. If you notice that difference, that's fine. But as a phone in the market, it is doing poorly, and I've laid out my explanation for why I think that is. If the Air had 2 cameras like the 17, I think it would be selling much better, but as it stands, people are flocking to the 17 because it has the fewest tradeoffs in terms of functionality and cost.

For a company like Apple that is deeply intolerant of even middling success, this is doom for the Air. Honestly, I hope that the Air survives, because I'm sympathetic to the niche phone builds. But I'd rather that they be a huge success, and that means figuring out why they're unpopular and fixing those problems. To beat a dead horse, it's clear that a low weight and thinner form factor alone are not enough to drive big sales while the phone has fewer features and is more expensive.
 
Apple does not and has never “bundled” an iPhone with a battery pack. Obviously you can buy a separate battery pack if you want but they have never offered a bundle.
You know what they meant. They meant how Apple advertised the battery pack alongside the phone when unveiling it, something they never did before.
 
  • Like
Reactions: decypher44
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.