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Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%
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Your average Joe wouldn’t even know how to use the other lenses you are talking about… it’s best to agree to disagree on this matter mate.
Interesting question. Perhaps someone wanted/needed a flop, like in The Producers.
You’ve gotta be kidding me.
I’m sure you know that’s what makes Apple so great here?
You don’t have to know anything! it just uses the correct lens when you manually zoom in on your kid
What tech are they field testing that would be specific to a foldable? Having the guts of the computer in the camera bar? Are they not able to test that themselves? I don’t think general consumers should have to pay to field test future products for them.
You can do the same thing with the Air, only the quality is slightly worse with one being digital. Your average housewife wouldn’t be able to tell the difference…
The market has voted with their wallets.
It is back to the drawing board for the iPhone Air team…if it still exists.
In the early 2000s when most phones were still seen as basic tools and worked more like fashion accessories, a device like the Air made sense hence the Motorola V3 RAZR was so successful, all it had to do was Calls and Text well while looking beautiful and svelte.
In 2025 a phone is a far more complex device that requires minimal compromising on important aspects such as battery life and camera.
It is back to the drawing board for the iPhone Air team…if it still exists.
In the early 2000s when most phones were still seen as basic tools and worked more like fashion accessories, a device like the Air made sense hence the Motorola V3 RAZR was so successful, all it had to do was Calls and Text well while looking beautiful and svelte.
In 2025 a phone is a far more complex device that requires minimal compromising on important aspects such as battery life and camera.
Seems we will be part of a secret society - if you know you know. This phone is a sleeper. I still have my 15 and 16 Pro Max and using them now just feels comical. I brought both the Air and 16PM to a concert the other night in case I needed to use the lenses. Ended up only filming with the Air as the main lens was the only shot I needed. Despite taking loads of videos and only having 45% battery at the start of the night, the Air did not overheat nor run out of juice. The bulk in the pocket from the Pro Max is hilarious in hindsight. I can never go back, and if they discontinue the Air because there are not enough buyers of quiet luxury, then this will be my last phone for some time.
If this thing gets discounted on Amazon by a few hundred to shift unsold inventory it could turn out to be the best buy of all this years phones, I know I would be tempted
Mr Cook. Failing to read the room yet again. Time to go Tim... Let Ternus have a crack.
Do you really feel the difference in the pocket? I for one can‘t feel a difference between the company SE and my 15 Pro.
No one needs a folding phone. There is zero justification to pay a premium for a made up solution. Hobbyists desires do not represent the market or real world demand.
The LARPing is out of control.
In the years ahead we'll all look back at the fad of foldable devices. It's technology for the sake of technology. It solves exactly zero problems. The public is not going to adopt $2000 foldable phones with no protective case. Zero research needed.
I think it's an awesome device, I would've gotten it if it wasn't so overpriced. At 1000€ I would've gotten it over my regular 17.
It was news completely out of context.
The regulators asked for a last minute change to eSIM firmware, which meant there was zero stock built up.
I’m sorry but this should not surprise anyone. Air won’t truly matter until it gets stereo speakers and dual cameras.
Not 80% less capacity. There are people who want iPhones like this. Lighter, no 37 cameras on the back they don't use, not a 5 ton brick. The price does hit it very hard
The regular 17 is 12 grams heavier, and doesn't have a large plateau across the top
You want to be in denial, that's fine.
Try to explain why every single color and storage capacity iPhone Air shows as "1-2 weeks" delivery in China. You seriously believe Chinese consumers ate up everything?
There are also on the ground observations about demand.
Apple’s iPhone Air Receives Muted Reception in China Debut
Apple Inc.’s iPhone Air went on sale in China on Wednesday, eliciting a subdued consumer response in the world’s biggest smartphone arena.
www.bloomberg.com
Bold of you to assume "average housewives" aren't savvy consumers
Because they ain’t. You are just too woke to admit it.
How many times a year do you connect your iPhone to a cable? I haven't done it once in the last five years since Magsafe came out. How often do you play something on your stereo? I never do. Answer honestly.
Problem I see is they made the base phone way too amazing of a deal. With the upgraded screen, double storage, and better front and back cameras from the year before, all at the same starting price. If the strategy was truly to get folks to buy this new higher priced model, they shouldn't have the base model be so great. If the base model only had one camera, less battery, lower quality screen, then this new Air model would look like a great deal.