People aren’t stupid & don’t like being ripped off for an inferior-specced product.
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Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%
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I do it in hotel rooms to play on the TV screen so I would really really miss the video out that isn’t there on the air
But a thinner case makes a thinner phone...if you start off with smaller phone you can shrink the case.
Maybe now they will see that they have to bring back the Mini!
Well, now we know the reason they called it the “iPhone Air” and not the “iPhone 17 Air”… because they figured there would always be a chance they wouldn’t make another. I bet they continue selling it for at least 12 maybe 24 months, but they will never update it. The iPhone “Fold” will take the 4th slot next year.
Omg, when will people realise Mini cannot = Pro because the battery isn’t going to be big enough.
The compromises aren’t reasonable because here is the secret… the vast majority of people don’t care enough about having a thinner phone to accept ANY compromises.
Especially when $200 less get you more.
You have to really want the slightly thinner form factor to accept that.
Realistically if they shipped 100 to China and sold all 100 they could call that "sold out". It depends on how many they shipped to China vs the US.
Can you? In low light or with fast moving action? No macros either.
I have tons of fuzzy pictures of my first son because my iPhone camera at the time kept focusing on the background, a common issue at the time.
I would never compromise on cameras if I had a choice, and that includes the advanced sensors that prevent bad focus. The Air, marketed more as a fashion accessory for women as anything, missed the mark because either you are young and want good night pictures or older and want good pictures of kids or family and the layman PERCEPTION is that the Air camera is worse than the 17 because it has one lens, and the REALITY is that it is worse than the 17 for many more reasons than just one lens.
I spend 2-3 nights a week in all manner of high end hotel chains for my work. Right now 10-20% at best offer Apple TV streaming. About 50% offer YouTube/Amazon/Netflix. The rest offer nothing. This is all chains.
I just feel it should have had a 2nd camera of some type at least for the price it is demanding.
Another dud from Apple
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo.
Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued by the end of 2025.
According to Kuo, the iPhone Air's poor performance suggests that the iPhone 17 and 17 Pro models already "cover the majority of high-end user demand," so there is little room for new market segments.
There have been multiple reports suggesting the iPhone Air has failed to catch on with consumers. Last week, Japan's Mizuho Securities said that Apple would reduce iPhone Air production by a million units because of underwhelming sales performance, and earlier today, Nikkei said that there is "virtually no demand" for the iPhone Air, and that Apple would "drastically" cut production.
Apple competitor Samsung is apparently seeing the same response to its super thin smartphone, the Galaxy S25 Edge. Reports suggest that Samsung canceled development of a next-generation model after disappointing sales.
Apple's standard iPhone and Pro iPhone models have consistently performed well, but it has struggled with its fourth wildcard spot in the iPhone lineup. Apple experimented with a smaller 5.4-inch iPhone mini that did not sell well, and then moved to a larger iPhone Plus that served as a more affordable version of the large-sized Pro Max. That too failed, leading Apple to try a 5.6mm build that compromised on features for a lightweight and thin design.
We could get yet another new form factor as soon as 2026, with rumors suggesting that Apple will debut a foldable iPhone as part of the iPhone 18 lineup.
Article Link: Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%
Hopefully we won’t see anything else in the future
Inventory had been building up since summer, but last minute regulatory requirements required firmware updates. Apple's not going to unbox all those and had to build new inventory.
Regardless, the actual on the ground demand is very weak for Air.
I don’t have the Air. But I created a battery life screenshots thread.
The Air is good with light use, but cellular use suffers far more when compared to the regular iPhones (and especially vs the Plus and Pro Max) with heavier cellular drops.
Users today are far heavier. Social media on mobile data with outdoor brightness, etc. That usage impacts the Air significantly more than other iPhones in the real world.
Many people wouldn’t be happy with that.
Hardware absences notwithstanding.
So, you are saying that the regular consumer is not swayed by cameras and that’s why the manufacturers focus so heavily on the cameras in their marketing and their design?
It seems to be your argument. It makes no sense to me because it is obviously very important to most people which is why manufacturers keep improving the cameras, marketing them, advertising them.
It's a pretty stunning device, but compared to other phones in the lineup it just presented with too many compromises for the price.
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Okay, but that's a very niche requirement. In the age of AirPlay, iPad, and MacBook, connecting an iPhone to a TV is really niche, but I get it and understand 100%. But even so, I'm convinced that 9 out of 10 iPhone users don't care about the transfer speed of a USB cable or a mono speaker. Sure, I'd believe the camera, people think that the more cameras they have, the better photographers they'll be, but let's be honest, that won't affect sales. Apple products work on advertising. For example, in the Czech Republic, everyone loves the Pro, but even the basic version doesn't sell well in the long run. There are ads for the Pro everywhere, the orange iPhone Pro is everywhere, and the orange iPhone is simply iconic for them.
Even the main camera of the iPhone Air uses a smaller sensor than that of the main camera in the 17 Pro (and I think the 17) resulting in less lower light performance. The smaller sensor in the Air does allow it to focus slightly closer than the main camera in the 17 Pro however… of course the 17 Pro uses the 0.5 lens the Air doesn’t have to do macro photography the Air can’t do at all.
Very few people want a small phone. The fact that you think not advertising it as a small phone is the solution ti getting people to buy a small phone says it all