Apple's Jony Ive and Craig Federighi Discuss Their Design and Engineering Partnership

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 19, 2013.

  1. MacRumors macrumors bot

    MacRumors

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    While Apple design guru Jony Ive and software engineering chief Craig Federighi were included in a Bloomberg Businessweek cover story published today, much of the focus of that piece was on CEO Tim Cook and his thoughts about Apple and the competition.

    Ive and Federighi now get some attention for themselves in an interview with USA Today in which the two discuss their partnership that led to the development of iOS 7.
    Federighi goes on to note that the technological advances over the past few years have finally reached the point where Apple is able to tackle something like iOS 7.
    The piece also includes a bit of a biography on Ive, discussing how he came to join Apple and the freedom and power he holds at the company. It also reflects on his focus on simplicity, with Ive pointing to the new Touch ID fingerprint scanning system on the iPhone 5s as an example of a feature that is useful but almost invisible in how it functions.

    Teasing future products from Apple, Ive notes that he would "love, love, love" to reveal what he and his design team have been working on, but that he would lose his job if he did.

    Finally, Ive addresses the topic of competition, noting that his work is driven by Apple's own tastes and those of its customers. He says that he keeps a close eye on what competitors are doing with their designs, but that their work does not influence his designs "at all".

    Article Link: Apple's Jony Ive and Craig Federighi Discuss Their Design and Engineering Partnership
     
  2. vmachiel macrumors 68000

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  3. !GS51! macrumors regular

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    im guessing a retina iPad mini ? if he loves to show what hes working on :p
     
  4. Mactendo macrumors 68000

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    Teasing future products from Apple, Ive notes that he would "love, love, love" to reveal what he and his design team have been working on, but that he would lose his job if he did.

    Oh, please, reveal then.
     
  5. ChrisTX macrumors 68030

    ChrisTX

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    I would love to pay a visit to Ive's private lab within Apple. That's where all of the future goodies are! :D
     
  6. musika macrumors 65816

    musika

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  7. Chumburro2U macrumors 6502

    Chumburro2U

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    Awesome teamwork

    Just like to say that their work has really paid off in iOS 7. I love it so far. Can't wait for the future so that we can all see what Ive's "love, love, love" is all about. :apple:
     
  8. ThunderSkunk macrumors 68030

    ThunderSkunk

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    Well I look forward to seeing this UI completed.

    Mobile Safari's toolbar looks like a 3 year old drew it with a pencil.
     
  9. FSMBP macrumors 68020

    FSMBP

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    Craig is solely responsible for my renewed faith in Apple. The direction iOS 7/Mavericks has gone is both targeted towards simplicity AND giving more features to "power-users".

    Even the little things that changed in iOS 7, like new ringtones/sounds & wallpapers, seem like they would have never changed much under older management.
     
  10. Tankmaze macrumors 68000

    Tankmaze

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    #10
    but it's too white Mr. Ive, maybe add a little bit translucency with the white background
     
  11. Michaelgtrusa macrumors 604

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  12. Treq macrumors 6502a

    Treq

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    A design that's less specific!? Really? I'd rather know specifically where the button is. I'd rather have borders to differentiate between elements. I just don't like "Flat" I guess.
     
  13. hydr macrumors regular

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    I really do think Apple is working on something very big and refreshing, maybe a whole category of products. Here´s hoping it´s radical and crazy, and that it will take us by a big surprise.
     
  14. psingh01 macrumors 65816

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    Funny how they've spent all summer talking about how bad skeumorphism is. When I first saw the iOS 7 preview the first thing that came to my mind was if it's so bad why did they add etched glass looking panels all over iOS 7? I don't think it is an improvement over what we already had, just different and in some cases worse because it is harder to see.
     
  15. vmachiel macrumors 68000

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    And the ultimate bonus: His awesome hair!
     
  16. Mike Oxard macrumors 6502a

    Mike Oxard

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    Looking at the photo neither of them seem to use an iPad for their notes, they both have paper notebooks.
     
  17. wallinbl macrumors regular

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    No way in hell he loses his job over something like that.
     
  18. Zaren macrumors regular

    Zaren

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    I couldn't manage to have Pierce Brosnan's hair when I was younger, but I'm now hoping to have Craig's hair once I go gray :)
     
  19. DowdyFick macrumors regular

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    It's a photoshoot. Likely props.
     
  20. Elijahg macrumors 6502

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    I somehow doubt that... :p
     
  21. Rogifan macrumors Core

    Rogifan

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    These guys seem to get along really well. I'm glad Apple is finally allowing more media access to the executive team. Honestly I'm much more interested in what they have to say than what Cook says.
     
  22. Carlanga macrumors 604

    Carlanga

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    The iPad was not design for note taking, if it did we would see a stylus. It's a content delivery system instead.
     
  23. MacFather macrumors 6502a

    MacFather

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    iOS lost its originality (sceumorphism, Slide to Unlock bar, Cover Flow, unlock sound, etc...)
     
  24. sseaton1971 macrumors 6502

    sseaton1971

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    So, you want Ive to lose his Job? You think that would be good for Apple? :confused:
     
  25. marksman macrumors 603

    marksman

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    Come on spill it Ive. We won't tell anyone what you are working on.
     

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