Apple's Jony Ive and Craig Federighi Discuss Their Design and Engineering Partnership

[xVeinx]

Rubbing it in Forstall's face

Actually, I think they're pointing to the fact that Forstall's work was needed. It was necessary in the beginning. Now however, it isn't as much. It's possible Forstall couldn't adapt to a new vision for the interface, or that he simply couldn't work with the current management. Either way, I don't think it's meant as a slight against Forstall at all.

 

[Seppentoni]

But with a display that's this precise, there's nowhere to hide. So we wanted a clear typography.

So thats why you made such a mess with font-weights throughout the entire os. Sometimes, regular sometimes light.

It's just not good. Do it better with the next update.

 

[Skika]

iOS lost its originality (sceumorphism, Slide to Unlock bar, Cover Flow, unlock sound, etc...)

No. iOS hasn't lost its individuality. It evolved.

 

[ghostface147]

Actually, I think they're pointing to the fact that Forstall's work was needed. It was necessary in the beginning. Now however, it isn't as much. It's possible Forstall couldn't adapt to a new vision for the interface, or that he simply couldn't work with the current management. Either way, I don't think it's meant as a slight against Forstall at all.

Forstall couldn't even be in the same room as Ive without Mansfield being there or someone else from the executive team. Forstall walked around feeling protected when Jobs was alive, but when he moved on, Forstall still walked around like his crap didn't stink.

Look where that got him.

 

[citi]

The iPad was not design for note taking, if it did we would see a stylus. It's a content delivery system instead.

No. They make plenty of stylus (styli? ) for ipad but I'm sure both Johnny and Craig like to sketch, hence the notebooks.

 

[nagromme]

What Apple needs most is a crack team of armchair designers!

 

[Boris-VTR]

Forstall couldn't even be in the same room as Ive without Mansfield being there or someone else from the executive team. Forstall walked around feeling protected when Jobs was alive, but when he moved on, Forstall still walked around like his crap didn't stink.

Look where that got him.

yeah...but didn't iOS become so big and loved over years under Forstall leadership?

 

[jdoll021]

Well I look forward to seeing this UI completed.

Mobile Safari's toolbar looks like a 3 year old drew it with a pencil.

I find that insulting. My 3 year old can draw way better than that!

 

[bbeagle]

Looking at the photo neither of them seem to use an iPad for their notes, they both have paper notebooks.

I use a windows PC at my office desk, I guess I'm not allowed to use paper notebooks or an Apple product?

 

[Mike Oxard]

I use a windows PC at my office desk, I guess I'm not allowed to use paper notebooks or an Apple product?

Wow, touchy!! I was just observing that they choose to use paper and pen over an iPad for their note taking and sketching, so relax and use whatever you want.

 

[Carlanga]

No. They make plenty of stylus (styli? ) for ipad but I'm sure both Johnny and Craig like to sketch, hence the notebooks.

No, apple doesn't make a single stylus.

 

[MRSucks]

From what I've seen with iOS7 and what I read in almost all reviews of 5s, the iOS and the iPhones are all set for the future.

Thanks for a great job done, Jony & Craig. Beautifully executed.

All I need is my 5s. 5s is the game changer.

iPhone 6 is going to be the closer. I expect absolute perfection.

 

[robertpatryk]

That's an interesting point, what would Apple do after having Sir Jonathan Ive fired?

 

[dakwar]

iOS 7 on my iPad mini looks, ... as though it is a draft and not a final product. And this is mostly due to the scree not being retina and the OS fonts and art work being too thin, so most things look blocky. Very un-Apple like.

As well, did anyone else notice the lack of sufficient proofreading that went into the mail welcoming us to iOS 7 and the new Find My iPhone?

"With Find My iPhone turned on in iOS 7, your Apple ID ({xxxxx}) and password will be always be required before anyone can: ..."

 

[Mac-Mariachi]

Ive notes that he would "love, love, love"... sounds like Mr. Darcy!

 

[bbeagle]

Wow, touchy!! I was just observing that they choose to use paper and pen over an iPad for their note taking and sketching, so relax and use whatever you want.

I was just pointing out the absurdity of your original comment.

Jobs always said that iPads were for content consumption, not content creation. When creating something, a notebook and paper are so much better.

----------

No, apple doesn't make a single stylus.

That's not what he said. He said that 'they' (referring to any company - not just Apple) make several ipad styluses, which is true.

 

[Tiger8]

Rubbing it in Forstall's face

Quite the contrary, in fact, I feel they are downplaying his departure and change of philosophy, and they raise good points. 6 years ago people were not so sure about the touch screen, so the keyboard had to look like a keyboard, a button had to look like a button which justifies his direction.

Now it's standard, so they get license to skip real-world resemblence.

 

[mdelvecchio]

Forstall couldn't even be in the same room as Ive without Mansfield being there or someone else from the executive team. Forstall walked around feeling protected when Jobs was alive, but when he moved on, Forstall still walked around like his crap didn't stink.

Look where that got him.

oh, so you were there? or are you just partaking in storytelling and myth making?

 

[Carlanga]

...
That's not what he said. He said that 'they' (referring to any company - not just Apple) make several ipad styluses, which is true.

No, they=apple. his answer was a reply to mine so read.

 

[cgk.emu]

Teasing future products from Apple, Ive notes that he would "love, love, love" to reveal what he and his design team have been working on, but that he would lose his job if he did.

Oh, please, reveal then.

You give the best advice ever.

 

[dakwar]

No, they=apple. his answer was a reply to mine so read.

I read. They=any company.

 

[citi]

No, apple doesn't make a single stylus.

You're arguing just to argue...you know what I meant - (Edit, I guess you didn't know what I meant). They (Stylus sold from any company) are available to be purchased. Just because Apple didn't make them doesn't mean they (Craig and John) can't use them. I'm pretty sure Apple didn't make the notebooks they (Craig and John) are using either.

 

[Millah]

I really do think Apple is working on something very big and refreshing, maybe a whole category of products. Here´s hoping it´s radical and crazy, and that it will take us by a big surprise.

When Apple creates something polarizing, you know they're on the right track. I'm absolutely in love with the direction Apple is taking withe iOS 7, the 5C, the Mac Pro. Just all the things lately they've done that have been polarizing. Thats a sign of "thinking different." Not following conventional wisdom.

The reactions to iOS 7 from some people are EXACTLY how a lot of people reacted to OSX for the first time. Even their complaints are literally exactly the same as in 2001 with OSX. "The icons are horrible they're too busy and complex. Drop shadows are ridiculous and distracting. Its TOO COLORFUL MY EYES HURT." Etc.

When you step forward with something genuinely new that discards conventional thinking, a lot of people who are firmly footed in the past will hate it. That's the nature of innovation. Look at the history of Apples innovations, and if you paid enough attention and have good memory, you will see that there wasn't a single breakthrough that didn't ruffle a few feathers.

Mac: This isn't a real computer it's a toy. Real computers don't look and function like this. Real computers use command lines and must look boring without any trace of design-thought.

iPhone: Not a real smartphone it's a shiny toy. Real smartphones need keyboards to get real work done. People will never type on glass. Making a phone with glass is the stupidest design decision ever.

iPad: Not a real computer it's a toy. Real computers need windows and multiple apps on screen at once. They need a desktop and file system navigation. This is just a giant iPhone, no innovation at all.

 

[Mactendo]

You give the best advice ever.

Yes, and your red text was exactly the reason why I wrote that.

 

[olowott]

Dream Team