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Apple's Jony Ive Profiled, Rumors of Departure to UK Called False

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The Daily Mail publishes a lengthy profile of Apple design guru Jonathan Ive, offering a rare peek into the life of the intensely private Brit behind most of Apple's successful product designs over the last decade or so. The interesting article examines Ive's life and his history at Apple, including a look at the design process that has created such iconic devices as the iMac, iPod, iPhone, and iPad.
Ive's lab is Apple's inner sanctum. Here, touch screens control the glass-sided machines in which new products take form. Desks are bare bar the aluminium sheets that slot together to form the familiar lines of iconic products such as the MacBook Air.

Collectively, the designers obsess over each product, stripping away non-essential parts, reworking tiny details such as LED indicators on the sides of laptops and phones. Ive once spent months working solely on the stand for Apple's desktop iMac; he was searching for the sort of organic perfection found in sunflower stalks.
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The article also refutes recent claims that Ive may be leaving Apple to return to the UK.
It is hard to know what is the greater intrigue: recent conjecture that he is preparing to walk away from Apple to relocate to his beautiful Grade II-listed mansion in Somerset so his children can be educated in the UK (false - he is not, and the property is now standing empty); that he will step out of the shadows and assume Steve Jobs' role when the great man stands down (highly doubtful); or what - or perhaps more accurately who - propelled him to leave for the U.S. in the first place and deny Britain the talents of one of the most influential designers of the modern age.
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While his name has been brought up on occasion, Ive is not considered to be a serious candidate to succeed Steve Jobs as Apple CEO, given his preference to remain behind the scenes and his focus on design work rather than operational aspects of the company.

Article Link: Apple's Jony Ive Profiled, Rumors of Departure to UK Called False
 
Article Link
https://www.macrumors.com/2011/03/21/apples-jony-ive-profiled-rumors-of-departure-to-uk-called-false/
For those in the US who may be unaware, the Daily Mail is essentially the UK's equivalent of the National Enquirer, but with a more old fashioned looking font.

I wouldn't expect any of the information in this to be accurate by anything more than co-incidence.
 
Always love reading about Ive, that mix of design genius and engineering talent is fascinating and, sadly, very very rare. The only thing is every time I do read an article on him I come away with the same question: Why does no other company in the personal electronics space at least try this approach? Not copying Apple or trying to find another Jony Ive necessarily but having a small, focused in-house design time with a really clear vision and end goal with little executive interference. Don't have to bet the farm on it of course but... let's say, for instance, Samsung set up such a team and put them to work on an iPod Touch competitor. It's a niche market for them and chump change with regards the ongoing costs, wouldn't matter if it flopped. Yet almost everyone else seems content to just rattle along with the same old boring 'me too' products.

Only exception I can think of right now is some TV sets and high-end Hi-Fi (hello B&O). Considering the sucess Apple have had concentrating on design and the total user experience, not just the feature list, you'd think someone would give it a shot...
 
Trust the Daily Fail to describe a picture of an iPod as "the ubiquitous iPad"
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8F190 Safari/6533.18.5)

Wouldn't wipe my bum with a copy of The Daily Mail. Horrible, far right-wing, racist and alarmist rag with a well documented history of not just twisting the truth but making it up to justify it's editorial stance. They could say the sky is blue and most people would go outside to double check.
 
In case anyone hasn't seen it:
http://gizmodo.com/#!343641/1960s-braun-products-hold-the-secrets-to-apples-future

This is not meant as a criticism of Ives - it simply shows he shares Ram's principles of good design:


• Good design is innovative.

• Good design makes a product useful.

• Good design is aesthetic.

• Good design helps us to understand a product.

• Good design is unobtrusive.

• Good design is honest.

• Good design is durable.

• Good design is consequent to the last detail.

• Good design is concerned with the environment.

• Good design is as little design as possible.
 
Ive always known the real truth is that he would rather remain at Apple and have his weekly salary delivered in dump trucks.
 
No doubt how important this guy is to Apple. I'm glad to hear the rumors of his departure are false. Though i will say, my friends and I constantly imitate his advertising/promo videos describing somewhat ordinary features in an over the top way. Its just too easy...

[in English accent]
"When we designed the iPad box, our goal was to not only hold the iPad, but also the cords and written materials. And what we've achieved here is nothing short of revolutionary. With pinpoint precision, we crafted a box with 90 degree angles at EVERY corner. The top slides off with ease and is printed with a new retina ink invented specifically for this application. There is no other box like it in the universe. This modern, sophisticated design allows for an unbelievable experience when unboxing your new iPad. We may not have created the first box, but we were the first to perfect it."
 
I hope that Jon continues to be part of the Apple family for a long time to come. They need each other. It would be a shame if Jon left for a different company. Not sure if any other company would give Ive the free reign he needs.
 
Optimus Frag said:
Wouldn't wipe my bum with a copy of The Daily Mail. Horrible, far right-wing, racist and alarmist rag with a well documented history of not just twisting the truth but making it up to justify it's editorial stance.
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I'm not quite sure how you feel about The Daily Mail. Could you please elaborate?
 
Cheffy Dave said:
He may be the "vision" of Steve Jobs Mind, making Steves Visions a reality. When Steve steps down, I'd love to see him take the reigns:cool::apple::apple:
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Why? He has no executive experience, he's just a designer. I say Tim Cook is the eventual replacement.
 
Full of Win said:
I just wish Jon-Jon would pronounce the word "aluminum" correctly.
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He does. :p

The International Union of Pure and Applied Chemistry (IUPAC) adopted aluminium as the standard international name for the element in 1990, but three years later recognized aluminum as an acceptable variant. Hence their periodic table includes both. IUPAC prefers the use of aluminium in its internal publications, although nearly as many IUPAC publications use the spelling aluminum.
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http://en.wikipedia.org/wiki/Aluminium#Name
 
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