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Apple's Longtime Design Chief Jony Ive Leaving to Start New Design Company With Apple as a Primary Client
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Indeed, a one-man Brexit. But apparently with a good deal.
Sky high prices, falling sales and too many products which are fragmented. Sounds like the Apple who nearly went bankrupt all those years ago. Only difference is there’s no Steve Jobs or Jony Ive to help them out if it all goes to pot this time.
Though I don’t think they are in danger of going bankrupt this time around with the huge cash piles they’ve built.
But the new Mac Pro starting price of £6000 shows how they have skewed away from what Apple was when Steve was in charge. It’s all about the money now. They just need a massive fall in sales to kick them back in touch. The cost of building a similar machine to the base Mac Pro is £4000.
Though I don’t think they are in danger of going bankrupt this time around with the huge cash piles they’ve built.
But the new Mac Pro starting price of £6000 shows how they have skewed away from what Apple was when Steve was in charge. It’s all about the money now. They just need a massive fall in sales to kick them back in touch. The cost of building a similar machine to the base Mac Pro is £4000.
Can we finally get a redesign of the OS back to something a little less flat? Maybe with some more contrast. More intuitive design? God I hated the ios7 redesign.
wow, so no more thin, thin, and thinner?
I think this will be good for everyone. I wish him well, he's had many more hits than misses IMHO.
Hopefully a return to function over form.
I haven't been able to read through all nine pages of comments so I don't know if this has been said already.
I don't think this will change much. It seems that Apple will continue to use Ive and his company for the overall design aesthetic of their products, with perhaps some of the minor details now falling to Ive's protegé's back in Cupertino.
The question is why Jonny Ive has chosen to leave Apple at all. Well, given his past history, my best guess is that he sees products such as the iPhone and iPad as having reached peak design. All manufacturers are basically producing whole-screen glass slabs. There isn't much left for a designer like Ive to do with them. Ive does like his side projects and I would imagine setting up his own company will allow him to take on new and exciting projects outside of Apple and the potential conflicts of interest that could occur if he stayed. At the same time, he still gets to do the bits and pieces Apple probably still need him to do.
Unexpected, yes, but I guess it makes sense.
I don't think this will change much. It seems that Apple will continue to use Ive and his company for the overall design aesthetic of their products, with perhaps some of the minor details now falling to Ive's protegé's back in Cupertino.
The question is why Jonny Ive has chosen to leave Apple at all. Well, given his past history, my best guess is that he sees products such as the iPhone and iPad as having reached peak design. All manufacturers are basically producing whole-screen glass slabs. There isn't much left for a designer like Ive to do with them. Ive does like his side projects and I would imagine setting up his own company will allow him to take on new and exciting projects outside of Apple and the potential conflicts of interest that could occur if he stayed. At the same time, he still gets to do the bits and pieces Apple probably still need him to do.
Unexpected, yes, but I guess it makes sense.
Maybe we'll get a functional keyboard and an Air with more than two ports.
In the USA and Canada it is spelled aluminum, even on Apple's websites in those countries. And it was named aluminum by Humphry Davy in 1812.
I'm so sick of slippery soap bars that change volume every time I try to turn off the screen
BRING BACK FORESTALL
FIRE THE BEANMASTER COOK
BRING BACK FORESTALL
FIRE THE BEANMASTER COOK
Ironic isn’t it? Most of the reasons people on here buy Apple products is because of their designs, now they are all moaning like kids how good this is Ive is going and how Apple can design better devices...
So they like the designs one minute, then hate them the next..
So they like the designs one minute, then hate them the next..
In my mind I think the Professional Workflow Team and he were clashing on things... and the workflow team was responsible for the new Mac Pro (but not the price), and the fact that the Macs are being updated more regularly now. So Jony felt it was time to go. From now on products will be more function/form balanced.
Its a nice thought... don't ruin it for me macrumors forums!!! =)
Its a nice thought... don't ruin it for me macrumors forums!!! =)
