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Apple's Longtime Design Chief Jony Ive Leaving to Start New Design Company With Apple as a Primary Client

LeonardXW said:
I remembered Jony said in an interview that he doesn’t want a potruding camera, he doesn’t want Square Apple Watch, he doesn’t want a notch. But Apple is not listening, Apple tend to ignore all this for the functionality.
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Do you have a link to that interview?
 
I actually thought Ive would stay forever; he’s such big part of Apple.

I hope that LoveFrom and Apple stay close so that we don’t lose his touch. I also hope that the design team that has been built at Apple will continue the success. Looking forward to the future!
 
1050792 said:
99.99% of the internet is run on Linux. No need to say more.
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99.99% of consumer devices do NOT run on Linux. Do not confuse servers and infrastructure with end user devices.

1050792 said:
Absolutely, but Linux still has a huge market and for a reason.
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That reason is its ability to scale and bend to the will of IT teams. It's a very poor choice for anything but server rooms and managed environments.
 
Steve Jobs , scott Forstall, Jonie Ive....

Only Tim Cook is left from the Apple Era...

Hope the company can stay great..

Jony I've single handedly changed Industrial design in 21 century...

It feels like losing steve jobs again.
 
Didn't expect myself to say this but think it's for the best, they will use Ive when they need him and use industrial logic when they don't.

It's clear that the trash can Mac Pro was a Ive's design and the new Mac Pro was not. Ives ideas are not ideal for every product. Apple said years ago that they would trasition into a services company en this is another step in that direction.
 
haha ... thanks for everything
unfortunately tim hollywood hasnt fired you ages ago! and himself too

i am happy that he leaves but i cant care less what apple does or not!

its only fun seeing the company desintegrate!!!
 
I sense a connected chair coming
Screenshot 2019-06-28 at 09.09.54.png
 
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Scottsdale said:
That is what Apple was supposed to have. It was Steve’s vision. Tim Cook was supposed to take control through a period of stability. This would allow time for Forstall to finish training, as he was personally groomed by Steve to eventually take over operations. Tim Cook, in my beliefs, saw Forstall as a threat to Tim’s ability to take a ton of profits and stock out as CEO. He never championed any vision of the future. He only kept Apple on a straight line path trying to keep up what I believe were Steve’s final design and tech wishes.

So, Tim hasn’t done what’s best for the company. He has done what’s best for Tim. He has led the company to all time stock highs by buying back way too much stock instead of using profits to build out new technologies. Apple will never be a great visionary company as long as Tim Cook is the CEO. But the Board allows him to push his gay pride, eco conscious and talk via a list of main talking points.

I am not saying there’s anything wrong with gay pride, although I do think Tim should use his own money to spread that cause and it’s a good cause but not the responsibility of Apple. Now, the environmental stances Cook has taken that jobs would have never cared about like using renewable energy seem to be in the best interest not of Apple Shareholders and Stakeholders but of the core ethos of believers of longtime Apple purchasers. However, most people who buy iPhone probably couldn’t care less about that. But, I believe it’s necessary for good leaders to take a stance they believe in that’s good for the world.

In the long run, Tim Cook will be remembered as a great man who was able to grow Apple or AAPL into the valuable company it is - but I believe his key decision to fire chief threat Forstall was the biggest mistake he could make. Ive is important in the industrial design, but Forstall gets the big picture and has revolutionary software ideas. Before you go throwing out words like skeuomorphism and etc. Think about a new iPhone user picking up an iPhone XS/XR for the first time. It’s not intuitive. There’s a learning curve that came from the iPhones before it. This will cause a failure to adopt iPhone from people who may otherwise.

As a strategist, consultant, leader, and lifetime learner, I think Cook has had his time and the Board should do the proper thing and move on to not what will bring instant stability - the markets, economy and Fed will do that now - bring in a visionary, someone who understands users, consumers, and real world leadership. Tim Cook was a good successor to Jobs, but Tim should have never been allowed to fire Forstall. It’s almost like Forstall should have had a seat at the Board and guaranteed right of passage and time after Cook to champion a rebirth of visionary products. I cannot in good hope or faith think that Apple will ever present a revolutionary world changing product again. And if that’s true, it’s just a matter of time before it’s increasingly irrelevant how Apple lost its way, but allowing the executive team to grow older and not bringing in youthful visionaries who may not have had the best business sense but understood customers needs for the future and how AAPL could be a $10T company.
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nice writing! always good to have some quality stuff too, thx!
[doublepost=1561706695][/doublepost]let me sum this up ... apple payed posters are very quiet today.
macrumours cracks like me have a single opinion - YEAH
tim hollywood leave too
bring back forstall

What a beautiful day - and its not the sun outside i mean ... although i dont care about apple anymore - surfacebook is a hell of a notebook
 
dannyyankou said:
Wait, he's still going to have a working relationship with Apple. I don't think much will change.
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That's probably the impression Apple is trying to project. Essentially, giving contradictory statements that JI has developed the best team at Apple while he would assist them from outside from his own startup...why would people think that JI would leave the best for Apple to start his own??

He probably negotiated the design without responsibility or accountability if things don't get received well....in big massive corporations such methods would fail invariably as politics would be too much when controversies kick out....in Apple products most of the controversies centred around, design and Software, which JI is heading
 
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His new venture's first (and likely biggest) client is Apple, I foresee very little actual change.
 
I don't get why all of you are worried about him leaving, as if he won't still design the iPhones. It's literally stated in the article that he would continue working with Apple.
 
chatin said:
The Mac Pro was the final nail in Ive's coffin at Apple. The device turned out to be a fake of something functional without even a capacity for a second CPU.
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The Mac Pro is still not upgradeable over time unless you buy proprietary hardware from Apple itself down the line which is a joke. Not to mention the starting price for the base model.
 
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The end of an era, and what strikes me most is that Apple will his new firms “primary client”, however he’s now essentially for hire which means we could see Google, Samsung, etc products which utilise his design philosophy should they pay him.
 
dwsolberg said:
Things change, and it's probably well past time to leave, both for him personally and for the company. Apple has proved itself in the last year to be on the right track, and I think things are in good hands.
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Apple is not on the right track lol. Sky rocketing prices for purposely constrained products. Not to mention the fragmented product line up.
 
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