The way I see it this is just Apple forgetting more and more of the lessons of Steve Jobs as time goes on...
One of the first things that happened when Jobs returned to Apple was that he realized that Apple was completely unfocused with a huge number of products and not anywhere near enough engineers to support them properly. What did he do? He killed just about all of them and focused everyone in the computer division on just four products, two desktops and two laptops, one for consumers and one for pros. Once these were in order he slowly allowed Apple to start expanding it's product range, but would still kill products when they started competing with each other.
Seriously, Apple really needs to start trimming down it's line of products or ramp up it's engineering workforce significantly. If I had to pick the products that they kill, it would be the Macbook Air, Mac Mini and the iPhones between the SE and X.
Sooner or later Apple is going to have burned trough all of the good Jobs set up before his death and need new leadership with an actual vision. Cook is a manager, not a leader, in heart and soul originally brought on to handle supply chain, which he did and continues to do brilliantly. However his non-confrontational management style where no feathers are to be ruffled by either in-company competition or harsh truths being discussed (this is something I've heard from someone who used to work at Apple up until fairly recently) is eventually going to drive the company to ruin.
One of the first things that happened when Jobs returned to Apple was that he realized that Apple was completely unfocused with a huge number of products and not anywhere near enough engineers to support them properly. What did he do? He killed just about all of them and focused everyone in the computer division on just four products, two desktops and two laptops, one for consumers and one for pros. Once these were in order he slowly allowed Apple to start expanding it's product range, but would still kill products when they started competing with each other.
Seriously, Apple really needs to start trimming down it's line of products or ramp up it's engineering workforce significantly. If I had to pick the products that they kill, it would be the Macbook Air, Mac Mini and the iPhones between the SE and X.
Sooner or later Apple is going to have burned trough all of the good Jobs set up before his death and need new leadership with an actual vision. Cook is a manager, not a leader, in heart and soul originally brought on to handle supply chain, which he did and continues to do brilliantly. However his non-confrontational management style where no feathers are to be ruffled by either in-company competition or harsh truths being discussed (this is something I've heard from someone who used to work at Apple up until fairly recently) is eventually going to drive the company to ruin.