Steve Jobs made sure to make the iPad extremely cost-effective. By offering it at $499 it was appealing to many users thus it became a successful product. That's something Steve Jobs was very good at. But Tim Cook doesn't seem to be that way. In 2017, If Tim Cook is telling us $999 is a "value price" for an iPhone (Base Model) imagine what he is preparing to tell the world in 2023. (6 years later). I highly doubt it's going to cost $1799. Apple is going to need all the money it needs for the ROI. It's a niche product, targeted toward the cool rich kids living in Beverly Hills.
In his first interview since Apple’s iPhone X event last week, today Tim Cook sat down with Good Morning America...
9to5mac.com
While the iPhone X starts at $999 in the United States, with an even more expensive 256GB model available for $1,149, Apple CEO Tim Cook...
www.macrumors.com