Apple's New iPhone 4 Ad Highlights Retina Display

[MacRumors]

Apple today released a new television commercial for the iPhone 4, highlighting the device's high-resolution Retina display.

This is the highest resolution phone screen ever. So, every freckle, every wrinkle, every letter, every word, every tweet, tune, battle, and memory looks more beautiful than ever before.

The new ad, entitled "Every", is also featured in Apple's iPhone 4 TV ad gallery.

The new iPhone 4 commercial is the first to debut in the U.S. since an original batch of four commercials featuring FaceTime video calling was released in mid-July.

Article Link: Apple's New iPhone 4 Ad Highlights Retina Display

 

[balwx]

Just saw this ad on nbc (new york)..

 

[leroypants]

It is pathetic how apple is bragging about the resolution on a phone, yet has no way of viewing hi-def on actual computers.

 

[wordoflife]

I like it.

 

[sammich]

It is pathetic how apple is bragging about the resolution on a phone, yet has no way of viewing hi-def on actual computers.

High-Def != High-Res.

 

[leroypants]

High-Def != High-Res.

Awesome, I can watch hi def on a tiny ass phone, but not on a 27 inch screen.

 

[Slix]

I love my retina display.

 

[anjinha]

Love it.

 

[MICHAELSD]

Awesome, I can watch hi def on a tiny ass phone, but not on a 27 inch screen.

We're not anywhere close to 326 ppi on a 27" screen at a consumer price, so a Retina Display isn't possible yet at that size. Such a high pixel density is easier to achieve on a smaller display, and it gets more difficult on bigger displays since significantly more pixels are necessary, why is why we'll only see a Retina Display on a phone (and portable device) anytime soon.

 

[samlikesmac]

Differences

Um.... is it just me or did that commercial seem a lot different than most apple product commercials? The at&t stuff at the end doesn't talk about 3G anymore, but yet "mobile broadband".....? Just kinda odd and though i should point it out.

 

[Mister Snitch]

We're not anywhere close to 326 ppi on a 27" screen at a consumer price, so a Retina Display isn't possible yet at that size. Such a high pixel density is easier to achieve on a smaller display, and it gets more difficult on bigger displays since significantly more pixels are necessary, why is why we'll only see a Retina Display on a phone (and portable device) anytime soon.

Exactly so. You beat me to it. "leroypants" is utterly clueless.

 

[HLdan]

Nice ad. Keeps them ahead of the competition which isn't much of a competition for the iPhone 4 anyway. Good work Apple.

 

[Mattsasa]

It is pathetic how apple is bragging about the resolution on a phone, yet has no way of viewing hi-def on actual computers.

What the heck are you talking about? That doesn't even make sense!

 

[i.mac]

Awesome, I can watch hi def on a tiny ass phone, but not on a 27 inch screen.

Research cures ignorance.

 

[RalfTheDog]

It is pathetic how apple is bragging about the resolution on a phone, yet has no way of viewing hi-def on actual computers.

iTunes has lots of HD content you can watch on a Mac. Blu-ray is not the beginning and end of HD.

 

[ppilone]

I suppose the end of the commercial is only considering cell phones? "...only available on iPhone 4... ::and 4 generation iPod touch::"

 

[Mattsasa]

I suppose the end of the commercial is only considering cell phones? "...only available on iPhone 4... ::and 4 generation iPod touch::"

True! but ...only available on iPhone 4... ::and 4 generation iPod touch, just doesn't flow as well. so yea I guess only talking about smart phones

 

[KnightWRX]

We're not anywhere close to 326 ppi on a 27" screen at a consumer price, so a Retina Display isn't possible yet at that size.

God not this again. Retina display does not mean a 27" monitor at 326 ppi. Retina display is a term invented by Apple marketing. It basically smashes together 3 values and define them as 1.

It means, as explained by Apple marketing (because there's no industry precedent for the term, it's not in the technical jargon) a resolution that on a certain size screen at normal viewing distance for that device has pixels that aren't discernible by the human eye.

A 27" Monitor is viewed from much farther away than an iPhone screen and as such, a lower pixel density will achieve the same effect. For the most part, 37" 1080p TVs are right now "Retina displays".

Now can we stop saying uneducated stuff like "Niuh uh, you'll never have a 326 ppi 27" monitor!". I hope we never get one, I don't want to have to hold it 12" away from my face.

 

[RalfTheDog]

God not this again. Retina display does not mean a 27" monitor at 326 ppi. Retina display is a term invented by Apple marketing. It basically smashes together 3 values and define them as 1.

It means, as explained by Apple marketing (because there's no industry precedent for the term, it's not in the technical jargon) a resolution that on a certain size screen at normal viewing distance for that device has pixels that aren't discernible by the human eye.

A 27" Monitor is viewed from much farther away than an iPhone screen and as such, a lower pixel density will achieve the same effect. For the most part, 37" 1080p TVs are right now "Retina displays".

Now can we stop saying uneducated stuff like "Niuh uh, you'll never have a 326 ppi 27" monitor!". I hope we never get one, I don't want to have to hold it 12" away from my face.

At 10 miles, I have a Retina light bulb.

 

[ert3]

What Was That Game They Showed After Epic Citadel

 

[Skika]

I just love their commercials. Love this one as well.

 

[Matthew Yohe]

Ah, all these fake people:
http://twitter.com/#!/johnson_kate
http://twitter.com/#!/anneoburgh
http://twitter.com/#!/amygilmer
http://twitter.com/#!/newsonalext
http://twitter.com/#!/bowerscott
http://twitter.com/#!/gagebock
http://twitter.com/#!/lee_mia
http://twitter.com/#!/eric_starr
http://twitter.com/#!/julie_stumbaugh
http://twitter.com/#!/dolan_kevin

Huh. So I assume sometime early september they did a mock up of the ad, and then reshot with the final "tweet" language they wanted in mid september. ~2 months to make an ad?

 

[*LTD*]

It really is a gorgeous display. No complaints.

 

[Mattsasa]

God not this again. Retina display does not mean a 27" monitor at 326 ppi. Retina display is a term invented by Apple marketing. It basically smashes together 3 values and define them as 1.

It means, as explained by Apple marketing (because there's no industry precedent for the term, it's not in the technical jargon) a resolution that on a certain size screen at normal viewing distance for that device has pixels that aren't discernible by the human eye.

A 27" Monitor is viewed from much farther away than an iPhone screen and as such, a lower pixel density will achieve the same effect. For the most part, 37" 1080p TVs are right now "Retina displays".

Now can we stop saying uneducated stuff like "Niuh uh, you'll never have a 326 ppi 27" monitor!". I hope we never get one, I don't want to have to hold it 12" away from my face.

Desktop monitors and Tvs do not achieve the same effect as a retina display, you can not see the amazing pixel density.

correct me if I am wrong, but I have a house full of desktop computers, and big screen tvs, and none of them are as stunning to me as the iphone 4's display.

 

[swb1192]

Intrigued.

Nowhere on the ad does it say "Screen images simulated" like it usually does. I can't be the only one that finds that interesting!