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Apple today released a new television commercial for the iPhone 4, highlighting the device's high-resolution Retina display.The new ad, entitled "Every", is also featured in Apple's iPhone 4 TV ad gallery.

The new iPhone 4 commercial is the first to debut in the U.S. since an original batch of four commercials featuring FaceTime video calling was released in mid-July.

Article Link: Apple's New iPhone 4 Ad Highlights Retina Display


Maybe the ad should be called 'Envy' instead of 'Every' :)
 
Anyone else notice upon opening the photos app it missed the icons flying out animation? Weird that they let that omission make the cut.
 
But guess who put it in a smartphone first. Apple.

They set the standard and now all smartphones will soon have a "retina" display.

No need to hit up a thread with the "android is better then the iphone will ever be attitude" its ****ing annoying.

uh, its not a standard, its just one variation of MANY smartphones out there. You do realize that retina display is another way of saying 960 x 640 on a 3.5 inch screen. Thats all it is.

Smartphones will eventually have even higher resolution than 960 x 640.
 
I'm pretty sure most commercials for electronic devices are simulated, and I'm a 100% sure that they've done it for iPhone commercials

Yes, most electronic devices are, but not iPhone commercials. Show me one commercial where they show this disclaimer. Sequences are shortened, not simulated... If you look closely any of their commercials you can see pixels and moiré patterns. Their print and web images are a different story, those are clearly simulated.
 
We're not anywhere close to 326 ppi on a 27" screen at a consumer price, so a Retina Display isn't possible yet at that size. Such a high pixel density is easier to achieve on a smaller display, and it gets more difficult on bigger displays since significantly more pixels are necessary, why is why we'll only see a Retina Display on a phone (and portable device) anytime soon.

Exactly. There is currently no way to get a 326ppi display into a 27" screen.
Either way, the 'retina display' already exists for most screens today. Think about it, you probably sit 2-3x the distance from your computer monitor as you do your phone monitor. And you probably sit 10-20x times that distance from your TV. At 1920x1200, even a 40" TV can be called a 'retina display' if you so wish. And even if, for some reason, you did sit only 12" from your TV/Monitor, it would still be very hard to make a screen that large at 326ppi. Not to mention it would probably cost you tens of thousands of dollars.

To get 326ppi on a 27", you would need to produce displays with a resolution of 7680x4800, that is 16x 1920x1200, which is more than Full HD. I'm no expert, but I don't even think a $5000 GPU nowadays could cope with that kind of screen real estate by itself.

I don't know about you, but for me, 1920x1200 on a 17" MBP display (130ppi) is the highest density I'd want for a desktop display. And since Resolution independancy doesn't exist for major desktop operating systems yet, a 326ppi 27" display would be utterly useless as you couldn't read any text or windows and it would just strain your eyes.

The highest density desktop monitor is currently a 22.2" IBM T221 @ 3840x2400 (only 200ppi), and correct me if I'm wrong, last time I saw one of those for sale, it was a little over $4k.
 
The screen is beautiful. I'm surprised it took them this long to feature it in a commercial. The iPod Touch (4th gen) looks great too, but the viewing angle isn't as wide. I'm using a Touch for development right now.

From a developer standpoint, it makes it easier to port applications between the iPhone/iPod Touch and the iPad. The resolutions are close enough to reuse most artwork.
 
Exactly. There is currently no way to get a 326ppi display into a 27" screen.
Either way, the 'retina display' already exists for most screens today. Think about it, you probably sit 2-3x the distance from your computer monitor as you do your phone monitor. And you probably sit 10-20x times that distance from your TV. At 1920x1200, even a 40" TV can be called a 'retina display' if you so wish. And even if, for some reason, you did sit only 12" from your TV/Monitor, it would still be very hard to make a screen that large at 326ppi. Not to mention it would probably cost you tens of thousands of dollars.

To get 326ppi on a 27", you would need to produce displays with a resolution of 7680x4800, that is 16x 1920x1200, which is more than Full HD. I'm no expert, but I don't even think a $5000 GPU nowadays could cope with that kind of screen real estate by itself.

I don't know about you, but for me, 1920x1200 on a 17" MBP display (130ppi) is the highest density I'd want for a desktop display. And since Resolution independancy doesn't exist for major desktop operating systems yet, a 326ppi 27" display would be utterly useless as you couldn't read any text or windows and it would just strain your eyes.

The highest density desktop monitor is currently a 22.2" IBM T221 @ 3840x2400 (only 200ppi), and correct me if I'm wrong, last time I saw one of those for sale, it was a little over $4k.

Finally someone has something smart to say.
 
This is the highest resolution phone screen ever. So, every freckle, every wrinkle, every letter, every word, every tweet, tune, battle, and memory looks more beautiful than ever before, To bad you wont be able to make phone calls, iPhone 4 by Apple :apple:
 
I saw an ad today. Made me want to buy an iPhone 4 and then I looked down and realized I was holding an iPhone 4, so I nodded and said, "cool."


Awesome, I can watch hi def on a tiny ass phone, but not on a 27 inch screen.


Awesome I can watch hi def on my 65" tv or watch it on a tiny arsed 27" monitor.
 
God not this again. Retina display does not mean a 27" monitor at 326 ppi. Retina display is a term invented by Apple marketing. It basically smashes together 3 values and define them as 1.

It means, as explained by Apple marketing (because there's no industry precedent for the term, it's not in the technical jargon) a resolution that on a certain size screen at normal viewing distance for that device has pixels that aren't discernible by the human eye.

A 27" Monitor is viewed from much farther away than an iPhone screen and as such, a lower pixel density will achieve the same effect. For the most part, 37" 1080p TVs are right now "Retina displays".

Now can we stop saying uneducated stuff like "Niuh uh, you'll never have a 326 ppi 27" monitor!". I hope we never get one, I don't want to have to hold it 12" away from my face.

No. It packs 4 pixels in place of 1 just like a higher DPI for a Postscript Printer allows for more seamless curves and thus a higher density per square inch resulting in less pixelation.

326ppi is the threshold where going beyond means the common visual cortex will not be able to discern distinctly the difference between 326ppi and say 600ppi, or 400 ppi or 1200ppi. It doesn't mean that under a magnified apparatus you won't be able to grasp the difference. It means at an ergonomic distance for common uses you won't discern the difference. We usually aren't smashing our faces up to the screen to notice that there is a difference.
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7)

he's holding it wrong and no signal drop Amazing
 
God not this again. Retina display does not mean a 27" monitor at 326 ppi. Retina display is a term invented by Apple marketing. It basically smashes together 3 values and define them as 1.

It means, as explained by Apple marketing (because there's no industry precedent for the term, it's not in the technical jargon) a resolution that on a certain size screen at normal viewing distance for that device has pixels that aren't discernible by the human eye.

A 27" Monitor is viewed from much farther away than an iPhone screen and as such, a lower pixel density will achieve the same effect. For the most part, 37" 1080p TVs are right now "Retina displays".

Now can we stop saying uneducated stuff like "Niuh uh, you'll never have a 326 ppi 27" monitor!". I hope we never get one, I don't want to have to hold it 12" away from my face.

Am I really the only one with a 22" monitor about a foot from my face :p? I realize the term is just marketing for a very high-density display, I just used it to be clearer. Text crispness among among a lot of other things will never match the iPhone 4's display on a 27" display unless the 326 ppi is matched since viewing from further away doesn't automatically do things such as make text crisper, even though it'll be more difficult to discern pixels. You would notice the difference once you saw a 326 ppi 27" display, even if you sit a few feet away.
 
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