Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

MacRumors

macrumors bot
Original poster
Apr 12, 2001
55,031
17,414


Apple today released a new television commercial for the iPhone 4, highlighting the device's high-resolution Retina display.
This is the highest resolution phone screen ever. So, every freckle, every wrinkle, every letter, every word, every tweet, tune, battle, and memory looks more beautiful than ever before.
The new ad, entitled "Every", is also featured in Apple's iPhone 4 TV ad gallery.

The new iPhone 4 commercial is the first to debut in the U.S. since an original batch of four commercials featuring FaceTime video calling was released in mid-July.

Article Link: Apple's New iPhone 4 Ad Highlights Retina Display
 

leroypants

Suspended
Jul 17, 2010
662
568
It is pathetic how apple is bragging about the resolution on a phone, yet has no way of viewing hi-def on actual computers.
 

MICHAELSD

macrumors 601
Jul 13, 2008
4,347
1,612
NJ
Awesome, I can watch hi def on a tiny ass phone, but not on a 27 inch screen.

We're not anywhere close to 326 ppi on a 27" screen at a consumer price, so a Retina Display isn't possible yet at that size. Such a high pixel density is easier to achieve on a smaller display, and it gets more difficult on bigger displays since significantly more pixels are necessary, why is why we'll only see a Retina Display on a phone (and portable device) anytime soon.
 

samlikesmac

macrumors member
Jun 10, 2010
71
104
Differences

Um.... is it just me or did that commercial seem a lot different than most apple product commercials? The at&t stuff at the end doesn't talk about 3G anymore, but yet "mobile broadband".....? Just kinda odd and though i should point it out.:)
 
Jul 29, 2008
217
0
We're not anywhere close to 326 ppi on a 27" screen at a consumer price, so a Retina Display isn't possible yet at that size. Such a high pixel density is easier to achieve on a smaller display, and it gets more difficult on bigger displays since significantly more pixels are necessary, why is why we'll only see a Retina Display on a phone (and portable device) anytime soon.

Exactly so. You beat me to it. "leroypants" is utterly clueless.
 

HLdan

macrumors 603
Aug 22, 2007
6,383
0
Nice ad. Keeps them ahead of the competition which isn't much of a competition for the iPhone 4 anyway. Good work Apple. :)
 

ppilone

macrumors 6502
Jan 20, 2008
361
0
I suppose the end of the commercial is only considering cell phones? "...only available on iPhone 4... ::and 4 generation iPod touch::"
 

Mattsasa

macrumors 68020
Apr 12, 2010
2,333
735
Minnesota
I suppose the end of the commercial is only considering cell phones? "...only available on iPhone 4... ::and 4 generation iPod touch::"

True! but ...only available on iPhone 4... ::and 4 generation iPod touch, just doesn't flow as well. so yea I guess only talking about smart phones
 

KnightWRX

macrumors Pentium
Jan 28, 2009
15,046
4
Quebec, Canada
We're not anywhere close to 326 ppi on a 27" screen at a consumer price, so a Retina Display isn't possible yet at that size.

God not this again. Retina display does not mean a 27" monitor at 326 ppi. Retina display is a term invented by Apple marketing. It basically smashes together 3 values and define them as 1.

It means, as explained by Apple marketing (because there's no industry precedent for the term, it's not in the technical jargon) a resolution that on a certain size screen at normal viewing distance for that device has pixels that aren't discernible by the human eye.

A 27" Monitor is viewed from much farther away than an iPhone screen and as such, a lower pixel density will achieve the same effect. For the most part, 37" 1080p TVs are right now "Retina displays".

Now can we stop saying uneducated stuff like "Niuh uh, you'll never have a 326 ppi 27" monitor!". I hope we never get one, I don't want to have to hold it 12" away from my face.
 

RalfTheDog

macrumors 68000
Feb 23, 2010
1,632
590
Lagrange Point
God not this again. Retina display does not mean a 27" monitor at 326 ppi. Retina display is a term invented by Apple marketing. It basically smashes together 3 values and define them as 1.

It means, as explained by Apple marketing (because there's no industry precedent for the term, it's not in the technical jargon) a resolution that on a certain size screen at normal viewing distance for that device has pixels that aren't discernible by the human eye.

A 27" Monitor is viewed from much farther away than an iPhone screen and as such, a lower pixel density will achieve the same effect. For the most part, 37" 1080p TVs are right now "Retina displays".

Now can we stop saying uneducated stuff like "Niuh uh, you'll never have a 326 ppi 27" monitor!". I hope we never get one, I don't want to have to hold it 12" away from my face.

At 10 miles, I have a Retina light bulb.
 

Matthew Yohe

macrumors 68020
Oct 12, 2006
2,199
138

Mattsasa

macrumors 68020
Apr 12, 2010
2,333
735
Minnesota
God not this again. Retina display does not mean a 27" monitor at 326 ppi. Retina display is a term invented by Apple marketing. It basically smashes together 3 values and define them as 1.

It means, as explained by Apple marketing (because there's no industry precedent for the term, it's not in the technical jargon) a resolution that on a certain size screen at normal viewing distance for that device has pixels that aren't discernible by the human eye.

A 27" Monitor is viewed from much farther away than an iPhone screen and as such, a lower pixel density will achieve the same effect. For the most part, 37" 1080p TVs are right now "Retina displays".

Now can we stop saying uneducated stuff like "Niuh uh, you'll never have a 326 ppi 27" monitor!". I hope we never get one, I don't want to have to hold it 12" away from my face.

Desktop monitors and Tvs do not achieve the same effect as a retina display, you can not see the amazing pixel density.

correct me if I am wrong, but I have a house full of desktop computers, and big screen tvs, and none of them are as stunning to me as the iphone 4's display.
 

swb1192

macrumors 6502
Dec 4, 2007
258
0
Intrigued.

Nowhere on the ad does it say "Screen images simulated" like it usually does. I can't be the only one that finds that interesting!
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.