Apple's New iPhone 4 Ad Highlights Retina Display

[BuddyTronic]

I love my retina display.

Yeah, there is no comparison to the old screens. I looked at a friend's 3G - so slow and so pixelated and dark compared to my new iphone4 - it's easy to get used to it, and impossible to go back to the old screens.

All those old 3G's and 3GS's are going to be dirt dirt cheap. Good for experimenting with, and kids toys. I love it! Just think how cheap those will be in another 2 years, and what you could do with them. It's awesome.

 

[TheSlush]

This is a smart advertising move, because the display quality is a big differentiator for the iPhone.

 

[burgundyyears]

My "retina display" has ugly scan lines and basically ruins the magic for me. This is my second phone with the problem.

Then return it?

Also, active LCDs can't have "scan lines."

 

[alchemistmuffin]

Here's a more important question:

WHAT'S THE NAME OF THE SONG USED IN THE AD?

 

[japanime]

I've got poor eyesight, and so I can tell no difference between the 3Gs display and the iPhone 4 display. They look absolutely the same to me.

I really wish I could see what all the fuss is about. The retina display really must look amazing to those who call tell the difference —*certainly Apple wouldn't advertise it so heavily otherwise.

Then again, I'm one of those people who can't see the 3-D effects in all the new movies being released with that technology.

 

[alchemistmuffin]

oh come on everyone, stop complaining about retina display.

what's the name of the song used in the ad? (shazam won't identify it)

 

[marksman]

lol they are lying in the ad, we have a second phone with the same display it just not use this stupid name "retina"

http://www.engadget.com/2010/10/04/sharps-is03-android-phone-packs-retina-display-minus-the-brand/

It is awesome that android phones come in 100 different display resolutions. You can have a different resolution for every day of the year!

Today I like 852 x 424 so I will pick up the Samsung Egoriffic XIV. Tomorrow I need something that is 920x511ish so let me go with the HTC PumpYaFist.

This weekend I am going fishing so I just need the 798x394 Sharp NotSoIS-4

 

[KnightWRX]

It is awesome that android phones come in 100 different display resolutions. You can have a different resolution for every day of the year!

Today I like 852 x 424 so I will pick up the Samsung Egoriffic XIV. Tomorrow I need something that is 920x511ish so let me go with the HTC PumpYaFist.

This weekend I am going fishing so I just need the 798x394 Sharp NotSoIS-4

They use a form of Wide VGA or 480p. 800x480 or 854x480. These are industry standards, not made up numbers like you used.

The fact is these high resolution phones were shipping/announced last year. Apple is a full year late to the party with its "Retina" display.

 

[strandedjay]

thank God...

In the UK they have been doing that for years with Car Adverts and it drives you nuts.

It was said they could never make adverts like the UK ones in the US as it would be a waste of time.

Modern car adverts tell you sod all about the car. they try and sell you a lifestyle or sell you a feeling that goes with the car. Making out that if you buy this car, you too with have a beautiful wife, 2 pretty children who behave perfectly and are always happy and you are driving in some area with superb landscape.

Drives you crazy these adverts.

...I don't live in UK, or US for that matter... Otherwise, I'd be, you guessed it, nuts... )

 

[alchemistmuffin]

does anyone not know the name of the song used in the ad?

 

[alsftl1973]

Love it as I do I do have a problem with the marketing bs bit - 'retina' sounds as though it burns the image right into the eye - but i guess all the other hyperbole had been used ultra-def, atto-def . . . or too geeky, diffraction-limited-def anyone?

I guess I was just disappointed as I'd made things up in my own head. Preceding the release I looked for info on retina displays and found that there is a 'virtual retinal display' which is a projection system so thought Apple had found a way to implement this on the phone and really penetrate our brains!

 

[Castiel]

Nice commercial.
Good to see the display advertised and not just Facetime.