Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple's New iPhone 4 Ad Highlights Retina Display

Matthew Yohe said:
Ah, all these fake people:
http://twitter.com/#!/johnson_kate
http://twitter.com/#!/anneoburgh
http://twitter.com/#!/amygilmer
http://twitter.com/#!/newsonalext
http://twitter.com/#!/bowerscott
http://twitter.com/#!/gagebock
http://twitter.com/#!/lee_mia
http://twitter.com/#!/eric_starr
http://twitter.com/#!/julie_stumbaugh
http://twitter.com/#!/dolan_kevin

Huh. So I assume sometime early september they did a mock up of the ad, and then reshot with the final "tweet" language they wanted in mid september. ~2 months to make an ad?
Click to expand...


Really, you had time for this?
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_3 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7E18 Safari/528.16)

one thing that I notice on all of current iPhone 4 ads are just how emotionally engaging they are to our own episode of life.

IMHO, while all tech companies race through spec marvel, one element that Apple employs (discreetly elegant) and those bunch lack there of, is its engagement to our daily chores.
 
leroypants said:
I know where to find hi-def stuff, but unlike some people I am not a thief. I would like to support the movie industry but can't since Steve has a stick up his butt over it.
Click to expand...

The person you quoted never said they were either. I, too, have plenty of HD videos on my Mac, all downloaded from iTunes, in 720p.

What you haven't said is you are mad that Apple isn't supporting a BluRay drive, which can contain 1080p. You seem to think only 1080p is HD, which I guess is your opinon of what HD is to you, but remember, 720p is still HD.
 
KnightWRX said:
God not this again. Retina display does not mean a 27" monitor at 326 ppi. Retina display is a term invented by Apple marketing. It basically smashes together 3 values and define them as 1.

It means, as explained by Apple marketing (because there's no industry precedent for the term, it's not in the technical jargon) a resolution that on a certain size screen at normal viewing distance for that device has pixels that aren't discernible by the human eye.

A 27" Monitor is viewed from much farther away than an iPhone screen and as such, a lower pixel density will achieve the same effect. For the most part, 37" 1080p TVs are right now "Retina displays".

Now can we stop saying uneducated stuff like "Niuh uh, you'll never have a 326 ppi 27" monitor!". I hope we never get one, I don't want to have to hold it 12" away from my face.
Click to expand...

And here's also a post I made with a graph to hopefully get the point across.

https://forums.macrumors.com/posts/10505516/

mdriftmeyer said:
No. It packs 4 pixels in place of 1 just like a higher DPI for a Postscript Printer allows for more seamless curves and thus a higher density per square inch resulting in less pixelation.

326ppi is the threshold where going beyond means the common visual cortex will not be able to discern distinctly the difference between 326ppi and say 600ppi, or 400 ppi or 1200ppi. It doesn't mean that under a magnified apparatus you won't be able to grasp the difference. It means at an ergonomic distance for common uses you won't discern the difference. We usually aren't smashing our faces up to the screen to notice that there is a difference.
Click to expand...

I'm sorry but that reads like whole lot of jargon (visual cortex is a part of the brain which handles our visual system). I get your point, but it could be explained simpler:

Our eyes like cameras, if you hold something closer, you can see it more detail because everything is bigger. If you hold an iPhone 4 screen 10" or further away you can't see the pixels because the details (pixels) are too small. Hold it closer and you might be able to make out pixels HOWEVER your eyes can't focus that close (for long anyway).

Conversely, holding an object further away means that detail is 'lost', in other words, the ability to discern a detail (pixel) will be lost beyond a certain distance.

(I'm gonna post this anyway, but I don't think I made it any simpler :()
 
I prefer a lower dpi display that shows correct colors over a Retina display that shows white and grey as blue.
 
leroypants said:
It is pathetic how apple is bragging about the resolution on a phone, yet has no way of viewing hi-def on actual computers.
__________________
I am against trillion dollar deficits, a collapsing dollar, enemies list, letting terrorist in the US, prizes awarded without merit, and leaders with delusions of Godhood (Unless it is Goerge Bush)
Click to expand...

For future reference, don't call out anything on a forum as being "pathetic" when you spell "George" wrong in your ranting signature. Just a suggestion...
 
zacman said:
I prefer a lower dpi display that shows correct colors over a Retina display that shows white and grey as blue.
Click to expand...

Whoop-di-doo

The Retina Display is much more accurate at displaying colors, text, graphics and pretty much anything than ANY OLED screen and pretty much any Android phone. I've compared most of them. The Retina Display is pure tits when it comes to mobile phone displays. Name one phone, in market, that beats it.

Daremo said:
For future reference, don't call out anything on a forum as being "pathetic" when you spell "George" wrong in your ranting signature. Just a suggestion...
Click to expand...

Haha, I like this guy.
 
I love the ip4 display... So much that I get irritated that my iPad display isn't as crisp when reading stuff.
 
DickKnowsBest said:
I don't know about you, but for me, 1920x1200 on a 17" MBP display (130ppi) is the highest density I'd want for a desktop display.
Click to expand...

I'd definitely want higher. My display used to look great, but after getting a 4th gen iPod touch, it looks horribly blocky after using the touch for a few minutes. Yes, you'd need resolution independence, which has been partially implemented into OS X for ages now, so they could finish that up. And graphics cards will need to get a lot faster....

--Eric
 
Eric5h5 said:
I'd definitely want higher. My display used to look great, but after getting a 4th gen iPod touch, it looks horribly blocky after using the touch for a few minutes. Yes, you'd need resolution independence, which has been partially implemented into OS X for ages now, so they could finish that up. And graphics cards will need to get a lot faster....

--Eric
Click to expand...

Our retina would also need a resolution upgrade too...
 
JoEw said:
But guess who put it in a smartphone first. Apple.
Click to expand...

Not so...

The Retina Display is just a marketing term cooked up by Apple to sell more phones. They defined Retina Display as a display where the user cannot perceive the individual pixels owing to the density - 300+dpi. Given that definition, both SE (SE Xperia 1) and Toshiba (G900) had "retina displays" before apple.
 
This commercial shouldve been out before the FaceTime commercials, I think it hits more potential customers. Not everyone uses/will use/can use FT but the retina display is a feature of the hardware. Shouldve been out months ago, before the Droid Incredible(or whatever droid it is) bragged about their screen reso in every commercial.
 
nexsta said:
lol they are lying in the ad, we have a second phone with the same display it just not use this stupid name "retina"

http://www.engadget.com/2010/10/04/sharps-is03-android-phone-packs-retina-display-minus-the-brand/
Click to expand...

"Though you won't find it sold outside Japan, you might eventually see one outside Japan thanks to......"

"Unfortunately, it's running Android 2.1, but let's be honest: the monster hardware might be enough to overcome that little oversight. "

wow, youre right sounds like an awesome phone

(cue the "I didnt say it was awesome" just pointing out the screen comeback)
 
sammich said:
Our retina would also need a resolution upgrade too...
Click to expand...

Er, no. Pixels on computer displays are clearly visible, unless you sit way back from the display, which you most likely don't. With TVs, sure.

--Eric
 
iMaggot said:
This is the highest resolution phone screen ever. So, every freckle, every wrinkle, every letter, every word, every tweet, tune, battle, and memory looks more beautiful than ever before, To bad you wont be able to make phone calls, iPhone 4 by Apple :apple:
Click to expand...

did I miss something? this is the 2nd post on this thread about not making phone calls with the iphone 4. that is completely off topic, and also where was I when apple decided to drop calling support for their iphone? oh I know I wasn't watching that keynote, because it didn't happen!


Merthyrboy said:
The guy didn't get interrupted by a phone call at the end :eek:
Click to expand...
and this one be the third. can someone please explain to me whats going on?
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back