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Not that I have anything against Apple's strategies. But I really wish they would release some cheaper Monitors. Like something under the 1,000$ mark. I would really bite for that iMac Monitor (just the Monitor), and wondering how much would it cost ?
 
If you bill $50 an hour, that's $100,000 a year.

The difference between a $500 monitor and a $2,500 monitor is maybe $400 a year total, and after tax maybe $250 a year. And thats assuming the monitors only last 5 years, which is far more likely to be true for the $500 monitor.

So for this person, the cost is less than 1/2 of 1% of their gross income for something they'll stare at 8 hours a day. Does it make them more than 1/2 of 1% more productive, or increase their work quality enough to get 1/2 of 1% more business, or allow them to work more than 1/2 of 1% longer than a ****** monitor? If the answer to any of those questions is yes, it's a no brainer purchase.

And most creative professionals bill a lot more than $50 an hour. Which explains who is buying all those XDRs.

Right that's my point. Anyone actually in need of a high end display would spring for the Pro Display XDR over some watered down $2.5K version. Which is why I'm wondering who this rumored monitor is aimed towards.
 
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price aside, why t.f. does it take the richest company in the world so flapping long to develop a monitor?

that's the real scandal.
 
wrong topic..or wrong site
And still 4k instead of 5k for 32"...and this is meant for gaming, and its very hard to game at 4k@240fps...you need a very strong gpu..only few can...at production 5k@120hz is far more useful
4k, 5k wouldn't make much difference for me. I'd take 4K 240hz over 5k 120hz any day. 240hz makes a huge difference in daily tasks, at least for me. Despite of having expensive 5000 usd 32" 60hz hdr monitor for desktop PC, I keep going back to lower res gaming monitor because it's got 240hz. GPU? No problem at all.
 
For all the people complaining here that the price is too high and all they want is a simple monitor : why don't you get a monitor from another brand ? Does it have to be branded "Apple" ? There are plenty of very good quality and well designed monitors out there from many brands, and for very reasonable prices ( even for Pro work).
And they will work with any of your Macs.
Because a lot of people have iMacs and want something that kind of matches.

Or people want a reasonable priced monitor that isn’t butt ugly on the outside.
 
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Curious to see what becomes of this monitor. As a pro photog and ex-digital tech, I found the Pro XDR monitor to be a dud and not worth the MSRP.
 
Because a lot of people have iMacs and want something that kind of matches.

Or people want a reasonable priced monitor that isn’t butt ugly on the outside.
I doubt Apple will release a monitor just for the users who want an additional one for the iMac. Apple's approach is to assume that customers will use the iMac's integrated monitor and nothing else. If someone wants to add another monitor, then it is entirely up to them.
 


Apple's rumored new consumer-oriented standalone monitor could appear this year and come in at around the $2,500 price mark, based on comments made by Bloomberg's Mark Gurman.

Pro-Display-XDR-Blue.jpg

Writing in his first "Power On" newsletter of 2022, Gurman says the new monitor is "destined to be about half the price of the Pro Display XDR," which he's "hoping" launches sometime this year.
Apple is believed to be developing a lower-priced external monitor that would be sold alongside its high-end Pro Display XDR, which costs $4,999 before factoring in the optional $999 stand.

Taking that into consideration, Gurman's wording suggests he's confident the new display will be somewhere around the $2,500 price mark, although he appears to be less bullish about it being released this year.

Gurman first reported on Apple's development of a standalone display in January 2021, and suggested it will be a consumer-oriented successor to Apple's previous Thunderbolt Display, which was introduced in 2011 for $999 and discontinued in 2016.

In the December edition of his newsletter, Gurman used his Q&A section to double down on his belief that Apple is readying the new display, predicting it would be a "hot seller for those looking to add a larger screen to their new MacBook Pro without spending the equivalent of a luxury car down payment on the Pro Display XDR."

In related rumors, Twitter-based leaker @dylandkt last month claimed LG is developing three new standalone displays that may end up being for Apple, including one based on the current 24-inch iMac, one based on the upcoming 27-inch iMac, and a 32-inch model that may be a new Pro Display XDR with an Apple silicon chip.

In Gurman's latest newsletter, the well-connected journalist also covered his other expectations for new upcoming Apple products in the year ahead, which we've summarized separately.

Article Link: Apple's New Standalone Monitor Could Be Around Half the Price of the Pro Display XDR
They really need to ask its long term customers what they want... they'll continue to make far too many wrong decisions otherwise... What was that Macbook Touchbar.. FFS expensive now obsolete gimmick
 
They really need to ask its long term customers what they want... they'll continue to make far too many wrong decisions otherwise... What was that Macbook Touchbar.. FFS expensive now obsolete gimmick
It is hard to know what Apple will or will not release. This rumor may be completely off. And it gives no clues about the rumored monitor except for the expected price range.
 
Apple is bad at developing for the pro market. They either go HUGE for a niche part of the pro market ignoring a bunch of industries or they are too light and not usable for pro use. This is slowly changing with the M1 Macs, definitely getting more value for your dollar now. I think the Mac Pros and the crazy expensive Apple screen they recently released are examples of this. The tower is priced for the glamorous pro users for music and video, lots of others out there who don't need that insane power or the price tag that goes with it but would love an upgradeable tower with easily accessible hard drive and RAM. When I used a tower way back I don't remember the prices being as insane for the Dual G4's and Dual G5's, which really were the best design in my opinion for ease of access and use. The screen is another example. If the rumour is true for a $2500 screen it is hitting a top end market again. I work in print and use a 5K iMac which is perfect for me, i don't colour match from my screen, few people (at least our clients) are willing to pay or even want that. So for the price of this rumour monitor I could get a whole 5K iMac. Would love a reasonably priced 5K screen to match the iMac. Of course Apple is a premium brand so they are not going to do that, we will always have the Apple tax on anything with the logo.
 
Apple is bad at developing for the pro market. They either go HUGE for a niche part of the pro market ignoring a bunch of industries or they are too light and not usable for pro use. This is slowly changing with the M1 Macs, definitely getting more value for your dollar now. I think the Mac Pros and the crazy expensive Apple screen they recently released are examples of this. The tower is priced for the glamorous pro users for music and video, lots of others out there who don't need that insane power or the price tag that goes with it but would love an upgradeable tower with easily accessible hard drive and RAM. When I used a tower way back I don't remember the prices being as insane for the Dual G4's and Dual G5's, which really were the best design in my opinion for ease of access and use. The screen is another example. If the rumour is true for a $2500 screen it is hitting a top end market again. I work in print and use a 5K iMac which is perfect for me, i don't colour match from my screen, few people (at least our clients) are willing to pay or even want that. So for the price of this rumour monitor I could get a whole 5K iMac. Would love a reasonably priced 5K screen to match the iMac. Of course Apple is a premium brand so they are not going to do that, we will always have the Apple tax on anything with the logo.
Apple does not sell products to meet a good cost-benefit for the consumers. It intends to keep all its margins high. Whenever Apple offers a good cost-benefit relationship, it is because it has reached optimal economics of scale which allows them to offer value without overcharging the customers. Even though, any upgrade is a rip-off.

Look at the MacBook Air, for instance. The base model, with 8 GB RAM and 256 GB storage, offers a very good cost-benefit relationship at $999. A Dell XPS 13 with a slower 11th gen Core i5 and the same 8 GB RAM and 256 GB also sells for $999. But the Dell XPS 13 with an 11th gen Core i7 (still slower than the M1), 16 GB RAM, and 512 GB storage, sells for $1099. Putting 16 GB RAM and 512 GB storage on the base MacBook Air raises its price to $1399. The cost-benefit equation is no longer that good.

The iPhone 13 sells for $829, which is not bad considering it has a very powerful processor. However, it comes with only 128 GB storage. Raising that to 256 GB costs an additional $100, which is definitely a rip-off.

Apple could make a cheaper tower. But it would allow customers to upgrade the components using cheaper parts, which is not what Apple wants. Apple may allow users to upgrade components, but then they will have to pay a starting price of at least $6000.

The same will happen with any monitor Apple releases. It will never be cheap. It will never match the price of other monitors available in the market. However, $2500 sounds a lot. And Apple will not be able to sell a $2500 monitor to consumers. Not in large numbers, at least.
 
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I can kinda justify the price of the ProDisplay (though not the stand, that’s just dumb) since it’s really more of a pro grading monitor than it is a computer monitor, it’s just marketed wrong. However I would not be able to at all justify $2500 for a normal computer monitor, just can’t. There’s no way they can fit the high end colour grading type specs into that price point (I honestly don’t know how they do it for $5k) but $2500 is also too high to justify regular monitor specs. Like if we assume it would be the same shell and specs as the 24” iMac (unlikely be a starting point) that would mean the cost is twice as much without the actual computer components; how does that make any sense?

Take the iMac shell, rip the guts out, add a few inputs, and sell it for half the price and people will buy it up in droves. Remove the computer and double the price, why would anyone want it? The old apple displays hit a niche of being expensive but amazing monitors to justify the cost. I don’t see what kind of specs they could put in to justify those kind of costs when you consider that something like the Samsung G9 (which is by no means for everyone) is sporting an MSRP $500 lower.
 
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Apple does not sell products to meet a good cost-benefit for the consumers. It intends to keep all its margins high. Whenever Apple offers a good cost-benefit relationship, it is because it has reached optimal economics of scale which allows them to offer value without overcharging the customers. Even though, any upgrade is a rip-off.

Look at the MacBook Air, for instance. The base model, with 8 GB RAM and 256 GB storage, offers a very good cost-benefit relationship at $999. A Dell XPS 13 with a slower 11th gen Core i5 and the same 8 GB RAM and 256 GB also sells for $999. But the Dell XPS 13 with an 11th gen Core i7 (still slower than the M1), 16 GB RAM, and 512 GB storage, sells for $1099. Putting 16 GB RAM and 512 GB storage on the base MacBook Air raises its price to $1399. The cost-benefit equation is no longer that good.

The iPhone 13 sells for $829, which is not bad considering it has a very powerful processor. However, it comes with only 128 GB storage. Raising that to 256 GB costs an additional $100, which is definitely a rip-off.

Apple could make a cheaper tower. But it would allow customers to upgrade the components using cheaper parts, which is not what Apple wants. Apple may allow users to upgrade components, but then they will have to pay a starting price of at least $6000.

The same will happen with any monitor Apple releases. It will never be cheap. It will never match the price of other monitors available in the market. However, $2500 sounds a lot. And Apple will not be able to sell a $2500 monitor to consumers. Not in large numbers, at least.
Apple no longer likes to give the user choice, they make a fortune selling you all the hardware as you cannot use anything else. Buying an 27" iMac and want to upgrade the stock 512 gig SSD to 1 TB? You are looking at $250 CDN for this and $750 CDN to move to 2 TB. These prices are insane and SSD's and NVM SSD's are nowhere near this price. I built a PC at home a few years ago and a name brand NVM 1 TB SSD came in at a little over $100 CDN, sure it is probably not as fast as what Apple is using, but I could buy a faster NVM for much cheaper still then what Apple is dishing out. Same goes for the RAM.
 
Apple no longer likes to give the user choice, they make a fortune selling you all the hardware as you cannot use anything else. Buying an 27" iMac and want to upgrade the stock 512 gig SSD to 1 TB? You are looking at $250 CDN for this and $750 CDN to move to 2 TB. These prices are insane and SSD's and NVM SSD's are nowhere near this price. I built a PC at home a few years ago and a name brand NVM 1 TB SSD came in at a little over $100 CDN, sure it is probably not as fast as what Apple is using, but I could buy a faster NVM for much cheaper still then what Apple is dishing out. Same goes for the RAM.
Well, here in Brazil, Apple charges $500 to upgrade, on any Mac, the SSD from 256 GB to 512 GB. Upgrading from 256 GB to 1 TB costs $1000.

These prices are a rip-off. I recently bought a 1 TB NVMe SSD with speeds that are similar to the ones found in these Macs, and it cost me about $200.

Apple's margins are astronomical.
 
For Apple quality, I'd even be in at $1k. My 27" LED Cinema Display is still going strong (hooked to my 2020 iMac), but I'd like to upgrade for the higher resolution. $2,500 (If true) is just too much to justify it.
 
An $2500 monitor is not consumer-oriented.
If this happens, Apple will have surely jumped the shark. Of course, I thought that when they announced a $1000 monitor stand!
We need to stop enabling Apple by accepting these prices. Unfortunately, there are folks willing to throw money at anything with an Apple logo.
 
I have had my Thunderbolt Display for almost 9 years. It has been nothing but a solid performer and is the oldest monitor I consistently use.

A refresh would be welcome, but something with an optional DisplayPort input would last for ages.
I still use my 30" cinema. boy is a refresh welcome :))))
 
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Because (and next time PAY ATTENTION) this was put forth as a *consumer* product, not a pro product.
It hasn’t been put forth as anything since these are all rumors. And I know plenty of pro Sumer folks who want this, and with the rumored specs, think $2500 is worth it.
 
For a monitor. Or I can almost get two M1 iMacs.
Yep - this isn't 1998 anymore. Apple needs to stop pretending they can shoehorn the same displays they're putting in iPads into a large format and getting huge premium for them. I, for one, will not be looking to buy one of these. Literally any Dell Ultrasharp will do almost as well for barely over 1/5th the price.
 
Man. Apple are really missing the mark if $2500 is the price point. We all just want an iMac screen without the Mac inside, so make it cheeper than your iMacs. Ten's of thousands of employees and they can't get this right. I feel like I am taking crazy pills this is so ridiculous.
Agreed. Why does Apple think there is room for such a premium for a simple display? The 2020 iPad to 2021 iPad with miniLED had a premium of what, $100-$150 and that was also considering the M1, additional RAM, etc? Wake up, Apple.
 
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Man. Apple are really missing the mark if $2500 is the price point. We all just want an iMac screen without the Mac inside, so make it cheeper than your iMacs. Ten's of thousands of employees and they can't get this right. I feel like I am taking crazy pills this is so ridiculous.

Considering the current 24" iMac starts at $1299, I'm not sure how a standalone 27" display is double the price.
 
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