There is nothing "new" in MacBooks, hopefully the rumored Pro updates will breath some life back into the brand.
But I think Apple needs to wake up and realize that anytime they lower the price of something, it sells well, so DUH, why continue to think that laptops today need to be $3000+ and $1200 more than a top-spec PC laptop?
If Apple stopped their stupid profit mongering with the Apple Tax they could very well start ramping up sales figures with better value with greater units sold than trying to earn top profit on a lower number of units sold. There are two profit models, low cost/high volume, or high cost/low volume. Apple can't keep assuming high cost/low volume is going to win for them in the long run, it hasn't done well for them in 2016.
So, why doesn't Apple try the other profit model for a change? I mean make the next MacBook Pro very well equipped at $1500. I can tell you know, a very well equipped MacBook Pro at $1500 would put HP, Dell and Lenovo out of business, I would buy one in a heart beat.
But alas, I am sure Apple will try and market a $3800 obscenely stupid costing laptop in the post-PC era and then lament that MacBook sales are declining so that must mean that consumers are simply not interested in computer anymore.
Consumers still want laptops, just most consumers are not interested in stupidly priced laptops. When Apple lowers the price on their products, sales increase, duh.....