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You're right, it isn't true. I said the rest of the industry was about 40%. That implies Apple is making 60% of the profit, or near. Also, I read somewhere that their Mac profit margins were 19, not 40. Then we move to the idea that people will stop buying them. That could be happening, or sales could be lowering because they haven't updated them.

Either way, I'm sure you'll have another reason why Apple should be shooting to make about 15$ profit per computer as was the average.

http://bgr.com/2014/01/10/pc-profits-analysis-margins/

THAT'S a scary article! :0
 
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I mostly chalk it up to people who for whatever reason could no longer wait for updated MBPs or want to spend money on out of date tech. Apple execs will of course spin it to "they love the new form factor" when they use that to justify putting nothing but two USB-Cs on a 15" laptop
This was me, the former not the latter. I waited as long as I could to buy a new MBP, finally pulling the trigger a little bit after the 4th of July. I was moving out of state and trying to sell my iMac so I had one less large item to ship, and didn't have any other choice. If the new MBP is as big an update as folks are hoping for, though, I'll be gifting this thing to my wife and buying one the first day it's available.
 
I would never use simplistic terms like "bottom of the barrel" parts. That said, the original Air was widely panned for being extremely under-powered by tech forum folk who thrive on specs, with little understanding of the overall objective of the laptop and the engineering trades that go with implementing it - i.e., size, weight, mobility, use cases, battery life, target audience, etc.
I had an original Macbook Air and found it to be under-powered compared to the Windows laptop of mine it replaced.
In particular I had problems doing video, including skype. The machine would overtax its CPU and overheat so much that one of the two cores would get turned off by the OS. The remaining core would then not be able to keep up and I could never skype with it. I viewed the inability to do video as a very major drawback.
 
I mostly chalk it up to people who for whatever reason could no longer wait for updated MBPs or want to spend money on out of date tech. Apple execs will of course spin it to "they love the new form factor" when they use that to justify putting nothing but two USB-Cs on a 15" laptop

It has a lot to do with the first super portable laptop (this thing is practically iPad weight) that runs OSX that is actually a viable replacement for a conventional laptop. I wanted something that did as much (near as dammit) as my rMBP but was a lot easier to travel with and I just got it. I cannot be alone.
 
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I'm pretty surprised. I couldn't imagine that many people paying $1300 for a weaker processor and 1 almost unusable port

Make that $1600. $1300 will just get you a tiny 256 Gig SSD. :( Who is buying such a small SSD anyway? Like a 16 Gig iPad. Maybe if this is your second computer for your boat or the kids.

Well. People all wished the iPad to run OS X and more storage, so this is basically it. A bigger iPad.
 
I'm not really in the market right now, but I gotta say; when I pick up one of those MacBooks on the showroom floor (especially Space Gray), I feel all... you know... kinda funny inside.

The Space Grey MacBook seriously brought up all kind of funny feelings inside when I unboxed it.. It really is the most beautiful machine I've ever come across.. My partner was looking at me like 'WTF?!' It's a computer.... The one they gave me was faulty though so I had to return it that night for a brand new one and the unboxing there was just as special LOL.
 
I love my pink MacBook.

My first Mac was a 12" PowerBook (is that right? I think that's what it was called.) Since that one, I haven't been able to recapture that first-love feeling with my other Macs.

Now my pink MacBook has surpassed even that first Mac. It looks so pretty. It's tiny. The speakers are like wow - I was not expecting that. The multi-port adapter is like a piece of Lego from when I was a kid. There's no Apple shining a light out the back of the screen. The keyboard is like the perfect girlfriend - wonderful to touch and always excitingly unpredictable.

Plus I get to hang out with fun people on AppleCare. They definitely loosen up when they see I have a pink MacBook, compared with my previous 15" MacBook Pro.

Sure, I paid a ridiculous amount to max it out, which is probably why Apple gave me the multiport adapter for free - but it is worth it for the pleasure it gives me to pound away on this beautiful thing all day. It's like an espresso a day for three years. Hmm, that's a lot of coffee. Maybe I shouldn't have made that analogy. I clearly paid too much, but it is less than twice the cost of my iPhone, which I use far less.

I hope that very soon they will make you a new MacBook Pro that is as good for you as this pink treat is for me.

If you are still reading this, you are a very patient person. Thank you.
 
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Sales started going up mid year because of people buying notebooks for school or uni, that's nothing new.

Then students prefer Apple, because their marketshare rose.

Or does school starts earlier for students which use Apple laptops?
 
When my brother got his it was £50 more than the same spec MacBook Air that I have (8Gb Ram, 256 SSD). I'm a Systems Developer for a Telecoms company so I use my Air all the time. I honestly prefer my brothers MacBook. It's lighter, better screen and faster for the things that I use my laptop for. I think people are looking at CPU stat's and going a bit too far. IRL it's a great laptop. Those people who are going to cane the CPU are probably looking at MacBook Pros anyway.
Without exactly saying what you do with it could you please share some of the general sorts of things you use it for. I think there are people like me for example who would love to hear abit more how it is used in business and industry. I notice also, at least where I am, that Hp's similarly powered little machine has had a price drop. I wouldn't mind seeing a sales pie chart for Apple's laptops.
 
This article is jumping to so many conclusions. You can't look at quarter-over-quarter numbers for traditionally seasonal products. The real story here is Apple being down 23.4% year-over-year.
Exactly, I said the same thing. What's more, not only was Apple down double digits YoY, they were the only brand in the top 5 that was down at all. Everyone else saw growth in the same period.
 
This article hopefully will be a sincere motivation to have the MacBook Pro's released to boost.
 
The MB is an awesome laptop for people who doesn't need the ports and power. I would love to get one but I am a professional designer and it is not suitable for my needs. That said, I hope the upcoming MBP still keep the current ports and is a bit lighter. More importantly for me is the hope that TB3 is available and there is an upcoming TB displays at 5K.
If Apple kill the ports for USB-C that will be a huge blow. Last thing we need is to carry a bunch of dongles.
 
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The 12-inch MacBook is the nicest notebook Apple has ever made. It has been shunned by people for whom it was never intended, but for >80% of users (those who don't game, use external hard drives, or connect notebooks to 4K displays) it is an awesome machine. Think students, business travelers who access everything on the cloud, etc. Glad to see it doing well, but I do agree $1,299 is about $100-$200 too steep for it.

For people who really need/want a Pro Mac notebook, it seems your long national nightmare is coming to an end by October. Sit tight.

I will admit for my needs (Design/Photography) I am looking forward to a Macbook Pro but these laptops look stellar and are perfect for students, I'd be all about one if I was still in school.
 
Without exactly saying what you do with it could you please share some of the general sorts of things you use it for. I think there are people like me for example who would love to hear abit more how it is used in business and industry. I notice also, at least where I am, that Hp's similarly powered little machine has had a price drop. I wouldn't mind seeing a sales pie chart for Apple's laptops.
Applications I have open all the time to use are. The Terminal, Sublime Text, FTP Client, Mail, Safari, TextEdit, Messages, Slack, Dropbox, OneDrive and Preview. Applications I frequently use in addition. Word, Excel, Calender, Contacts, Evernote and occasionally Pixelmator and Sketch. All of my data is synced wirelessly or online using GIT.

I would expect a Photographer / Video Editor to use a MacBook Pro. But there are lots of other businesses out there that have a totally different use case scenario. Way too many people on here are dismissing the New MacBook as a Netbook for Students. That's patently absurd. I don't think people realise how far technology has come, if they are still looking at CPU clock speeds and saying, 'Oh dear.' Go and try one out.
 
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I hope you're right since the other quarters show deep decline

The Mac has outperformed the declining PC market for years. Without refreshes to the lineup, that is mostly comically outdated, Apple managed to sell 4.25M in Q3 2016 (slightly down from 4.8M YOY). This, because business sales are booming, padding a softer consumer market (the people patiently waiting for real upgrades, like myself).

The level of pent-up demand for Macs is so high, that the problem in Q1 will not be demand, but factories output.
 
The Mac has outperformed the declining PC market for years. Without refreshes to the lineup, that is mostly comically outdated, Apple managed to sell 4.25M in Q3 2016 (slightly down from 4.8M YOY). This, because business sales are booming, padding a softer consumer market (the people patiently waiting for real upgrades, like myself).

The level of pent-up demand for Macs is so high, that the problem in Q1 will not be demand, but factories output.
23.4% down YoY. I hope you're right about Q1 2017, they certainly need it. But in tech focusing on something in the far distant is never good. We need it now! I'm not surprised by their steep decline at all. For a company like Apple it's a shame they've waited this long and not even adjusting the prices.
 
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Applications I have open all the time to use are. The Terminal, Sublime Text, FTP Client, Mail, Safari, TextEdit, Messages, Slack, Dropbox, OneDrive and Preview. Applications I frequently use in addition. Word, Excel, Calender, Contacts, Evernote and occasionally Pixelmator and Sketch. All of my data is synced wirelessly or online using GIT.

I would expect a Photographer / Video Editor to use a MacBook Pro. But there are lots of other businesses out there that have a totally different use case scenario. Way too many people on here are dismissing the New MacBook as a Netbook for Students. That's patently absurd. I don't think people realise how far technology has come, if they are still looking at CPU clock speeds and saying, 'Oh dear.' Go and try one out.

I think the problem with the MacBook is just a combination of Pricing it out of reach for a lot of people looking to buy Apple's "entry" level laptop, which many people see it as due to the low spec. The Core M based CPU's are pretty damn good for what they are. 4.5w parts that can power most modern day consumer usage. But, being Apple's "slowest" laptop, with only 1 port overall, seeing it priced at the MacBook Pro's price point is a sticking point.

Anyone who calls it a glorified Netbook, clearly never used a netbook :p. Netbooks were outright meant to be $200 cheap computers with bottom of the barrel parts and performance. The MacBook is far from bottom of the barrel in terms of parts and performance.

One issue though with the MacBook i have spotted (i dont own one as it doesn't fit my need, but did get to play with one and benched marked it a little), was that Apple's choice in passive cooling means that while it can do some advanced tasks (such as movie rendering), the CPU does tend to throttle it's speed. The device was clearly intended for short work loads such as loading webpages and documents and not sustained loads that any advanced software would require.

It was interesting to see that this throttling is due to the passive nature of the laptop. Linus Tech Tips (youtube channel) decided to see what sort of performance they could get out of the MacBook if cooling wasn't an issue, and did a modified "water cooling" solution. They found that while the CPU was cooled properly, the Core M was actually a really capable chip.
 
23.4% down YoY. I hope you're right about Q1 2017, they certainly need it. But in tech focusing on something in the far distant is never good. We need it now! I'm not surprised by their steep decline at all. For a company like Apple it's a shame they've waited this long and not even adjusting the prices.

4.8 to 4.25 is nowhere near a 23.4% decline
 
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