Apple's Online Store Down for Scheduled 'Maintenance' Break, Possibly Ahead of Product Updates

[JeffyTheQuik]

"Coding as we speak"

I think a lot of it is so that they can build hype before product launches.

Agreed, but how much hype can be generated from 3am to 8:30 am EST, and even less from midnight to 5:30am PST, where I am...?

 

[KarimLeVallois]

We will find out in 32 mins...

 

[Kiro]

30mins to go?

 

[KarimLeVallois]

Then the site will crash with us all going on it....standard! lol

 

[belvdr]

Quickest way to be discredited and have people stop reading your post... say "I can almost 100% guarantee"

Second quickest way to be discredited and have people stop reading your post... say "100% guarantee" and "might" in the same sentence

The poster has a 100% guarantee that something is possible. In other words, they don't have any information, but wish they did.

 

[The Doctor11]

Agreed, but how much hype can be generated from 3am to 8:30 am EST, and even less from midnight to 5:30am PST, where I am...?

According to this thread... 10 pages worth of hype. Though I really doubt anyone other than Apple fans like people on this forum even know that the store is offline.

 

[PurpleSookie]

System status page in Aus says 3pm - ongoing. You guys have a time?

 

[Seifensieder]

New Apple Watch bands.

 

[kristoffer4]

I think the only new thing will be a red iphone.

 

[ocnitsa]

Thinner.

 

[iGeek2014]

I predict:
new watch bands
iPhone SE spec bump
new headphones
new, lower prices

BIB: Or in the case of the U.K. more price hikes!

 

[Seifensieder]

Finally some new Apple Watch bands...
Says absolutely nobody

I did.

 

[KarimLeVallois]

BIB: Or in the case of the U.K. more price hikes!

Yay!

 

[drewsof07]

Probably had to migrate the site off the "Vintage" Xserves

 

[dogslobber]

New Mac Pro starts at $999/£4,999?

 

[OneMike]

Might just be regular maintenance. Someone probably was lazy and used the same message used years ago for the Mac Pro when the store was down for that product.

Wouldn't doubt it

 

[KarimLeVallois]

Bloody Brexit!

 

[thekeyring]

The event was rumoured to be today, how strange.

 

[iapplelove]

lol but why does the entire site have to go down to update a few products ?

 

[Srtlewis]

Price increases across the board...hooray

 

[drewsof07]

lol but why does the entire site have to go down to update a few products ?

Hyperlinks need updated. Otherwise you would have to type in the page URL each time you wanted to navigate to a different area of the site.

 

[belvdr]

lol but why does the entire site have to go down to update a few products ?

Marketing

Hyperlinks need updated. Otherwise you would have to type in the page URL each time you wanted to navigate to a different area of the site.

Source control can make this change in less than a few minutes.

EDIT: I wonder, though, if they need the extra time for content delivery networks to update. I have not worked with those in the past, but I would hope they can be staged.

 

[mattburley7]

20 minutes till disappointment that nothing has changed...

 

[asiga]

Wouldn't doubt it

Imagine the situation if they were now trying to find a new product to release because everybody was expecting the maintenance was a product release

Jokes aside, it's quite clear that this is not a maintenance break, it's product release.

 

[Dave245]

20 minutes till disappointment that nothing has changed...

I wouldn't be exact with the times, it's highly unlikely that the page will be back up dead on.