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Apple on Tuesday announced a new version of its 9.7-inch iPad, and a special edition of the iPhone 7 and iPhone 7 Plus.

Apple sold nearly 13.1 million iPads during the holiday shopping season, Apple announced in January, a 19 percent decline from the prior year. Still, Apple's management told analysts that iPads saw double-digit growth in Mainland China and India, where the market was expanding.

"I still feel very optimistic about where we can take the product," CEO Tim Cook said in January.


Apple has also leveraged its growing roster of enterprise relationships to get iPads into the hands of businesses. Health care providers, for example, have had access to special software in Apple's HealthKit.

Apple has also upped its advertising on the iPad, touting cybersecurity features and productivity tools.

This time last year, Apple released the 9.7-inch iPad Pro, priced from $599, which featured Apple Pencil compatibility, and an improved display. Since then, Apple has focused on major overhauls to iPhones, MacBooks, Apple Watch, and software like the TV app.

Apple shares closed at an all-time high of $141.46 a share on Monday.

— Reporting by CNBC's Josh Lipton and Sally Shin
 
Everyone is getting really hyped for this. I can almost 100% guarantee that it might just actually be site maintainance and nothing new is coming. Any new iOS devices always get keynotes, only Mac refreshes don't. Considering the Mac Pro is aging poorly, I'm assuming any updates to it will be held until WWDC, or never. The MBP just got upgraded. Most likely new CPUs in either MacBook, iMac, or Mac minis. Maybe higher capacities on some iOS devices, larger (cheaper) SSDs in the Macs, and SSDs standard across the board (or at least Fusion Drives).

That is, again, if this not what I think it is (just standard maintainance) and everyone is reading too far into it.

Why would Apple say we've got something special in store for you, and can't wait for you to see it??
 

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It's the final countdown... do, do, do, do, do...... do, do, do, do, do...
....and.... nothing...

***edited***

OK, the (old) new iPad (non-Pro) is there... 9.7in starting at $309

In genuine, WTF? moment, WiFi is priced +$100, Cell+WiFi +$230.

Wow... too early... Wifi Included... it was the 127BG that moved it to $409.
(somehow I got onto the Apple for Education site.)

I need to get back to bed...
 
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