Apple's Online Store is Currently Down in Some Countries [Updated]

[MacRumors]

Apple's online store is currently down in some countries, including the United States, Canada, Australia, France, Germany, Italy, Spain, the United Kingdom, and more. The downtime is not worldwide, with the store still operational in some other countries.

"We're making updates to the Apple Store," the store page says, as usual when there is downtime. Apple advises customers to "check back soon."

It's unclear if the downtime is related to scheduled maintenance, the launch of a new product, the rollout of a new promotional offer, changes being made to the design or functionality of Apple's online store, or another reason.

Apple's online store went down briefly on the final day of June, and when it came back online, there was a new promotion in the U.S. that offered a $50 Apple gift card with the purchase of any new Apple TV through July 14. Given the store is down again on the final day of July, it is possible that another promotion is incoming in some countries, but this is only one of many possibilities for the downtime and we'll have to wait and see.

Update: Apple has expanded the Apple TV gift card promotion to more countries after briefly taking down the Apple Store.

Article Link: Apple's Online Store is Currently Down in Some Countries [Updated]

 

[minik]

I was checking an Apple Magic keyboard and noticed the famous be right back phrase too.

 

[lazyrighteye]

How often do they take the online store down and not come back with something notable? Real question.

Translation: I want to say the multi-hour “Be right back” message typically means something new. Right?

 

[jav6454]

Maintenance, nothing is expected.

 

[rm5]

This is interesting. For the past 2 years at least they've made a Mac refresh in August. It's July 31 (August 1 in some places).

In August 2020, they launched the 27" 2020 iMac, and in August of 2021, they made refreshes to the graphics options in the 7,1 Mac Pro.

I do NOT think that's what they're doing - as @jav6454 says, it's probably just maintenance... although they might make a refresh later on in August, who knows

 

[WilliApple]

iPod touch 8th Generation 😂

In all seriousness, this is getting me excited for what Apple is doing. I doubt it will be a new iPod but who knows 🤷‍♂️

 

[jeremysteele]

Whatever this is... the fact Apple still has to "pull down" their store to push maintenance fixes or catalog updates like promos and new products means either A) their tech stack is so badly mangled nobody knows how to fix it or B) they do it on purpose for publicity.

Pretty sure it is B. There is no way they "need" to do this anymore, especially at Apple scale.

Even during keynotes there is zero technical reason to pull down the store. They could flip a switch as products are announced and have them up in seconds. The tech to do that is pretty trivial these days...

 

[XXPP]

Price change. Inflation and strong dollar.

 

[TheYayAreaLiving 🎗️]

Definitely not expecting any surprises. The new page for the iPhone looks so nice tho! Keep up the good work, Apple.

 

[senttoschool]

It's almost 2023. No one takes down their sites routinely for maintenance anymore. Come on Apple. As a shareholder, this is agonizing.

 

[XXPP]

It's almost 2023. No one takes down their sites routinely for maintenance anymore. Come on Apple. As a shareholder, this is agonizing.

This is great PR.

 

[KPOM]

Price change. Inflation and strong dollar.

For the US store those should mostly offset.

 

[vseera]

Price change. Inflation and strong dollar.

Most likely this is it.

 

[jeremysteele]

This is great PR.

Oh come on, it isn't like we're talking about it or anything.

Oh crud. Touché Apple.

 

[exoticSpice]

Whatever this is... the fact Apple still has to "pull down" their store to push maintenance fixes or catalog updates like promos and new products means either A) their tech stack is so badly mangled nobody knows how to fix it or B) they do it on purpose for publicity.

Pretty sure it is B. There is no way they "need" to do this anymore, especially at Apple scale.

Even during keynotes there is zero technical reason to pull down the store. They could flip a switch as products are announced and have them up in seconds. The tech to do that is pretty trivial these days...

Probably B cause Apple's loves doing this for attention.

 

[GMShadow]

Whatever this is... the fact Apple still has to "pull down" their store to push maintenance fixes or catalog updates like promos and new products means either A) their tech stack is so badly mangled nobody knows how to fix it or B) they do it on purpose for publicity.

Pretty sure it is B. There is no way they "need" to do this anymore, especially at Apple scale.

Even during keynotes there is zero technical reason to pull down the store. They could flip a switch as products are announced and have them up in seconds. The tech to do that is pretty trivial these days...

The entire website was rebuilt a few years ago to get it off WebObjects, so it's definitely B.

 

[senttoschool]

This is great PR.

Yes, if you take Google.com down, it'll be great PR too. Every website would be talking about Google Search being down.

It's 2023. Come on.

 

[G5isAlive]

Maintenance, nothing is expected.

It will be more. Apple doesn’t listen to rumors lol

 

[dumastudetto]

It's the new Mac Pros.

I'm ready with my credit card, even though I don't use Macs anymore and I'm all in on the iPads Pros.

 

[Ashbash75]

Maybe they changed their servers to only one ssd chip so it's taking a little longer to do an update😈😈

 

[kerr]

I knew the iPod would be back

 

[dumastudetto]

Maybe they changed their servers to only one ssd chip so it's taking a little longer to do an update😈😈

^^^^ This.

What a day to do that while launching the new Mac Pros.

 

[grouch]

Silently putting up the iCar no doubt.

 

[nordique]

Canadian store is fine.

If There’s new products or updates it’s usually down same time as American store

EDIT:
Nvm! It is down here in Canada

 

[TheYayAreaLiving 🎗️]

Price change. Inflation and strong dollar.

It’s crazy! Everything is so dang expensive nowadays.