Apple's Phil Schiller Talks About Upcoming Photoshop for iPad App at Adobe MAX

Discussion in ' News Discussion' started by MacRumors, Oct 15, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple marketing chief Phil Schiller today made a surprise appearance at Adobe's MAX conference, which saw Adobe previewing a full version of Photoshop on the iPad, set to be released in 2019.

    Adobe's upcoming version of Photoshop is "not watered down" and is version of Photoshop with all of the assets and tools needed to create the same projects you can make on the desktop on the iPad. According to Adobe, Photoshop for iPad would not have been possible without the company's close work by Apple and the power of the iPad Pro.


    According to Phil Schiller, Adobe is excited about the upcoming version of Photoshop for iPad and can't wait for everyone to get it. Adobe, says Apple, has understood its vision for the iPad since the beginning. Apple "cares deeply" about the evolution of the iPad into a tool essential for creative workflows.
    Schiller went on to say that Adobe's announcements today are "the beginnings of the world" seeing the kind of work that Apple and Adobe are able to do together. The new version of Photoshop for iPad will appeal to current Photoshop users, but also to a new generation of creators "looking for an entirely mobile workflow" that's more accessible, more intuitive, and simpler to use.

    Along with Photoshop for iPad, Adobe today also unveiled Project Aero for creating AR experiences, and Schiller reiterated that AR is "hugely important" to Apple. "We have a vision where we think that will impact all of our lives," he said.

    When questioned about the role of the creative professional at Apple today, Schiller said that creativity has been a part of the foundation of Apple from the beginning, both internally and externally.
    Following Phil's discussion of Photoshop in iPad, the Photoshop team gifted him with a jacket that references a new feature in the Photoshop updates announced today -- Content Aware Fill powered by Adobe Sensei. The jacket gifted to Schiller plays on that with the phrase "Content Aware Phil."


    Adobe plans to release Photoshop for iPad in 2019, but has not yet provided a more specific launch date.

    Article Link: Apple's Phil Schiller Talks About Upcoming Photoshop for iPad App at Adobe MAX
  2. Return Zero macrumors 6502a

    Return Zero

    Oct 2, 2013
  3. farkleboy macrumors newbie

    Mar 10, 2015
    When would Phil (or anyone that gets PR time) NOT be excited to show us something? That whole "...and I can't WAIT to show it to you" tripe is getting old.
  4. phr0z3n macrumors member


    May 15, 2011
    Here at Adobe MAX.. was hoping Phil would come out and give us all iPads ;)
  5. Zaft macrumors 68040


    Jun 16, 2009
    Brooklyn, NY
    They have come a long away since the flash back and forth.
  6. AngerDanger, Oct 15, 2018
    Last edited: Oct 15, 2018

    AngerDanger macrumors 601


    Dec 9, 2008
    Ah, content aware fill. There isn't a day that goes by I don't use this feature. In fact…

  7. usersince86 macrumors 6502


    Oct 24, 2002
    Columbus, Ohio
  8. chucker23n1 macrumors 68020


    Dec 7, 2014
    OK, I'm totally here for the Content-Aware Phil joke. :cool:
  9. JimmyBanks6 macrumors regular


    Oct 4, 2017
    And this is something to be proud of why?

    Is a massive company like Adobe having too much trouble with Apple's APIs that they need them in-house helping?
  10. Stiss macrumors 6502a

    Apr 18, 2009
    One can only hope it's sensibly priced.
  11. Shiro_Simba Suspended


    Sep 28, 2018
    Apple and adobe in bed - Apple is becoming a friendly Microsoft , smile and wave boys .... smile and wave ;)
  12. m4mario macrumors regular


    May 10, 2017
    San Francisco Bay Area
    But where are the invites??????!!!!!?????
  13. ipedro, Oct 15, 2018
    Last edited: Oct 15, 2018

    ipedro macrumors 601


    Nov 30, 2004
    Toronto, ON
    Make no mistake: Adobe sees the future and migrating its flagship application to iPad is an endorsement of the device as where the industry will be in for the long term.

    The future of professional photography post production is on the iPad and the iPhone, not the Mac. We’ve all seen the resistance to this concept every time someone says that the iPad is a consumption device. Yet, as a professional photographer, I’ve been living it and proving them wrong. I’ve been using my iPad Pro as my primary editing device for 2 years now. I didn’t replace my MacBook Pro and let it sit in a drawer (haven’t seen it in months).

    What makes this possible is Adobe Cloud. Cloud editing is seriously fantastic for a professional. I shoot, then wirelessly upload from my camera to my iPhone X on location. I do some culling on my iPhone X, edit and share a few photos from the field, then get to my iPad Pro back in my studio where the photos are waiting for me with the applied edits. I do most of the editing work on the iPad Pro, directly manipulating photos, then swiping to the next one. It’s way faster than a mouse based process. I go to my iMac to finalize everything and upload the photos to my site with a plugin, ready for the client to download. If I notice something after uploading and make any changes on any of my devices, the files on my site also update.

    It works seamlessly and incredibly well, with each device used according to its strengths. Increasingly, the Mac has fewer and fewer advantages over the iPad Pro in this workflow. I spend the least amount of time on my iMac, using it only for local storage and uploading hi-res files to my site. It’s a step I can skip when I decide to go full Cloud.
  14. kazmac macrumors 604


    Mar 24, 2010
    On the silver scream
    It’s Adobe which means subscription, which means no thank you. I’ll eventually learn affinity photo instead when time permits etc.
  15. Rogifan macrumors Core


    Nov 14, 2011
    So does this mean there isn’t going to be an October or November Apple event?
  16. Mr. Dee macrumors 68000

    Mr. Dee

    Dec 4, 2003
  17. The Banana macrumors member

    Oct 14, 2013
    Such a good sign for the iPad to get a more professional user interface. The sound of the A12X with Adobe Photoshop CC is like just directly getting licked by an alf or something like that.
  18. Rogifan macrumors Core


    Nov 14, 2011
    It will be interesting to see how good this app really is. Wasn’t that one of the pros for the Surface Pro, that it could run full Photoshop?
  19. justperry, Oct 15, 2018
    Last edited: Oct 15, 2018

    justperry macrumors G3


    Aug 10, 2007
    In the core of a black hole.
    There's another reason I for one don't like adobe, it litters you Mac with files all over the place.
    Is it so hard to just follow normal App guidelines, like all files included in the App, preferences in one place and one support folder, seems not, there's plenty more folders where Adobe files are found.
    I find their Apps "viruses".
  20. Defthand macrumors 65816

    Sep 1, 2010
    Google said it best when they unveiled their new Chrome OS tablet: “Other tablets are nothing more than large phones.”

    Google is right. iOS is iOS, regardless of the device. It’s no wonder that Adobe’s earlier iteration of Photoshop (and other mobile products) for the iPad were so crippled and useless.

    If Apple wants to market the iPad as a tool, it needs an OS tailored for the iPad Pro (iOS Pro?)
  21. Piggie macrumors G3


    Feb 23, 2010
    Amazingly enough I was just listening today to the Verge Podcast all about this.
    Headline, Photoshop comes to the iPad. that sounded fantastic.
    It started to go downhill a bit, with all the talk about re-imagining the user interface.
    Then went downhill dramatically when asked about the lack of a proper file-system on iPads, and then we went into all the talk about the Adobe cloud and where you files are saved, just cached to the ipad when there is no internet.

    that's when I totally lost interest. :(
  22. now i see it macrumors 68040

    Jan 2, 2002
    Photoshop (the older versions) used to run just fine with less than a GB of RAM. (Heck it used to run on a system with 128 MB of Ram). Professionals the world over used it (with less than 1 GB of ram) in their computers to create billboards, movie posters, magazine editing etc etc.

    There's only one reason that Adobe didn't port photoshop to iOS years ago. They just didn't want to.
  23. Rogifan macrumors Core


    Nov 14, 2011
    And Chrome is nothing more than a web browser. ;)
  24. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    Well did you expect them to just give away their program for free?
  25. mcfrazieriv macrumors 6502a


    Jan 30, 2012
    Irvine, CA
    Time for content-aware Phil to go on a diet or at least buy some clothes that fit.

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149 October 15, 2018