Apple's Phil Schiller Talks About Upcoming Photoshop for iPad App at Adobe MAX

[nvmls]

From the creators of "most pre-ordered MBP in history" (2016 MBProfit with toy keyboard & lube bar).
Mr. Schillah a.k.a. "What Excitement Looks Like".

 

[MacsRuleOthersDrool]

Haha! Can’t argue with that. I only mentioned their own tablet as a reference for when the statement was said. Nonetheless, their observation is accurate. Whether Apple succeeds (or bothers) to evolve the iPad and iOS as a productivity tool depends on two things: that the platform is an adequate substitute for MacOS and Macs; and whether it generates more income than the Mac.

But for all the people that think that macOS has nothing similar going-on:

https://affinity.serif.com/en-us/photo/desktop/

At $50 all-in ($20 for the iPad version), it sure as Hell beats CC, price-wise!

 

[ipedro]

Huh? A monitor-sized iPad for video editing? I’m not a videographer, but what would be the advantages? The iPad would have to be vertical, which Apple dismissed as poor ergonomics when it criticized touchscreen monitors.

The current Final Cut Pro X UI would work out quite well as a touch UI with some minor adjustments. A desktop iPad would of course be at an angle on a table, not perpendicular like a Mac. The timeline would be manipulated directly by touch, running across the bottom of the screen with a window for the preview and an assets window on either side at the top.

The main advantage to touch is that direct multitouch manipulation is so much more natural than indirect cursor manipulation. You could grab (multiple) clips with your fingers, dropping them where you want them, moving them and making adjustments directly. Pinch to zoom would allow you to make very fine grain adjustments, then zoom out again. Scrubbing by gliding 2 fingers along the timeline would be fantastic. These benefits are already evident to me as a photographer who uses Lightroom for iPad professionally. I can see how this workflow would apply to video. Video, however, would really benefit from a much larger screen. I feel like manipulating clips on even a 12.9” iPad would be too cramped.

 

[MacsRuleOthersDrool]

I foresee a desktop iPad in the near future. Some apps require large surfaces. Audio may be one of those. A 27” tabletop iPad might be the solution for audio pros. I have a 12.9” iPad Pro which suffices for photography — it’s effectively like working directly on an 8 x 10 print. For video (Final Cut Pro X of iOS), it may be that the next generation iPad Pro with USB-C external display support might do the trick with video on the screen and the timeline on the iPad but I think that a very large desktop iPad might be needed to convert professional video editors. That USB-C will solve the I/O problem that you mention. You’ll be able to plug any audio devices into an iPad Pro that you plug into your Mac today.

I for one would LOVE to have a iPad the size of the old 30" Apple Cinema Display, for audio DAW work!

But it needs to just be the screen/touch part, that would wirelessly link to a nearby "shelftop" computer with real power.

 

[the johnmc]

Imagine Apple working on creating a better experience for professionals on platforms professionals actually use... like desktops?

Seriously... iPads?

This was Adobe, not Apple.

 

[MacsRuleOthersDrool]

Huh? A monitor-sized iPad for video editing? I’m not a videographer, but what would be the advantages? The iPad would have to be vertical, which Apple dismissed as poor ergonomics when it criticized touchscreen monitors.

Why would it have to be vertical? The Surface Studio isn't. Nor are audio or video mixing boards.

 

[Abazigal]

Huh? A monitor-sized iPad for video editing? I’m not a videographer, but what would be the advantages? The iPad would have to be vertical, which Apple dismissed as poor ergonomics when it criticized touchscreen monitors.

Sounds like a surface studio running iOS.

 

[NufSaid]

What a strange bedfellow Apple makes. Here is Adobe being lauded and praised after Apple has featured Affinity to no end.

 

[Defthand]

Why would it have to be vertical? The Surface Studio isn't. Nor are audio or video mixing boards.

If the iPad served as both editor AND monitor, I imagine videographers would want it upright. No?

 

[cSalmon]

I actually work a lot in Photoshop and can't imagine working professionally on anything less than a 27" monitor. I swear the whole leadership at Apple makes me wonder if the legalization of marijuana has skewed this company beyond reality.

Yeh I want to sort through images on a 12" screen then I want to manipulate and optimize a 100MB image on the same 12" screen - I wish someone would imprison Apple's leadership only allowing them mobile devices to do 100% of the computer work then be judged by some screaming client. jk'ing

But seriously they are looney. It's no wonder that at the beginning of the century I could go into any creative department across the country and find Macs - not anymore. Last Apple I saw in a lab was that of a hotel's business center.
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If the iPad served as both editor AND monitor, I imagine videographers would want it upright. No?

Videographer's have been wondering for quite some time why the iPad doesn't have hdmi input - so before tackling the editing phase it would be nice if Apple just took on the preview stage

 

[Abazigal]

I actually work a lot in Photoshop and can't imagine working professionally on anything less than a 27" monitor. I swear the whole leadership at Apple makes me wonder if the legalization of marijuana has skewed this company beyond reality.

So you are blaming Apple for your apparent lack of imagination?

 

[Zdigital2015]

If the iPad served as both editor AND monitor, I imagine videographers would want it upright. No?

Imagine instead - a 2018 iPad Pro connected to a USB-C monitor and the aforementioned iPP laying at 75 degrees on an angled stand/dock introduced at the same time, along with the ability for the USB-C monitor to show the content, while the tools stay on the iPP screen, easily manipulated using the Pencil and an Apple Magic Keyboard via Bluetooth, similar to the way a designer might use a Wacom tablet instead. Maybe the iPP lays flat, maybe angled...depends on your preference, and it’s running Premiere Rush and Photoshop. Maybe a fantasy or maybe it’s a reality closer than we think.

 

[Naraxus]

It's still little more than a toy
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Just get it over with now so I can jump ship instead of dragging it out.

This is so sad because OS X is Apple's best product and they've puked all over it.

Welcome to Tim Cook's Apple. It never ceases to amaze me how so few people see that the company is losing what made it great in the first place.

 

[cSalmon]

So you are blaming Apple for your apparent lack of imagination?

My world is about production actually getting things done, not fantasizing - you know reality - hours of actual production time to see what actually works and what is nothing more than a sales pitch to millennials.

As stated the iPad doesn't even have hdmi input, SD card slots or really an easy way to connect a camera to transfer a file from a professional camera onto the iPad. Dongles and multiple connection points in the field suck!

Are you using an iPad in a professional environment to deal with large Raw files? Are you using the iPad as a recorder to monitor and record a Pro Res Raw video file? Or is photoshop just a tool to make your selfie look like a cat?

I have watched millennials work on the tiny laptop screens all thinking they're awesome, but I know and can see their work is sloppy because monitor size matters for double checking in the visual arts.

 

[code-m]

And this is something to be proud of why?

Is a massive company like Adobe having too much trouble with Apple's APIs that they need them in-house helping?

Probably means that it’s using the unreleased custom silicone to the soon to be released in 2019 Photoshop CC to its full potential.

Apple has had these exclusive and special agreements with select developers to highlight a new product release capabilities.

 

[TheShadowKnows!]

Time for content-aware Phil to go on a diet or at least buy some clothes that fit.

Well, now now we know...
The genesis of MAX naming: Phil's body shape (or lack thereof)
/s

 

[mac_in_tosh]

When would Phil (or anyone that gets PR time) NOT be excited to show us something? That whole "...and I can't WAIT to show it to you" tripe is getting old.

As is Tim Cook saying the new iPhone is "by far the most advanced iPhone we have ever created," as if a new phone would ever be less advanced than its predecessor.

 

[code-m]

This is their #1 goal in their strategy for this decade: to phase out MacOS in favor of iOS. When they get most photo+media apps running in the iPad, they’ll reach the goal. And it’s their #1 goal because Apple bases its current business in services, and iOS is great for getting money from services (the user has less control/freedom), while MacOS is not as profitable for such task (the user has more control/freedom, so more chances for avoiding services).

Lol, most iOS users are clueless there are workarounds on the platform, though not quite as open as macOS. The only apps I have ever paid for on the AppStore are through gift cards received as presents and could not trade it in for equal cash.

AppStore can eat dust as far as it concerns me.

 

[FightTheFuture]

And this is something to be proud of why?

Is a massive company like Adobe having too much trouble with Apple's APIs that they need them in-house helping?

That’s a bit of a reach. Adobe’s CC platform is insane and always requires help from Apple. Adobe has plenty of iOS apps.

Need Illustrator for iPad..

enter Gemini

It's still little more than a toy

why?

I actually work a lot in Photoshop and can't imagine working professionally on anything less than a 27" monitor. I swear the whole leadership at Apple makes me wonder if the legalization of marijuana has skewed this company beyond reality.

Yeh I want to sort through images on a 12" screen then I want to manipulate and optimize a 100MB image on the same 12" screen

Yet here we are.

 

[code-m]

Huh? A monitor-sized iPad for video editing? I’m not a videographer, but what would be the advantages? The iPad would have to be vertical, which Apple dismissed as poor ergonomics when it criticized touchscreen monitors.

USB-C external monitor support, iPad is the touch tablet and silicone.
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There are easily two to three times the number of iPads in circulation compared to Macs. In terms of sheer numbers, the iPad is too large a platform to ignore.

Lol, by no accident does the iPad support multiuser login. It’s a “personal” device compared to the Mac.

If iPad allowed multiuser login, it would compare similar to the Mac if not worse.

Improvements were made under iOS 11 and rumoured to gain more capability on iPad in iOS 13, looking forward to it.
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What a strange bedfellow Apple makes. Here is Adobe being lauded and praised after Apple has featured Affinity to no end.

It’s just business and politics. I prefer Affinity, the underdog.

 

[BornAgainMac]

If Photoshop is running on the iPad then I bet Affinity or Pixelmator will be even better with their desktop versions.

 

[Sodium Chloride]

Now, if only Microsoft would made a full version of Microsoft Office for the iPad, I would be very very happy. At the very least, Apple should make a full version of iWork for the iPad.

I have a feeling that the hardware and the OS is more than capable of handling it. They could have done it, had they wanted to do it.

 

[Lone Deranger]

Guess Adobe are feeling the heat from the likes of Serif.

I hope this means Adobe will update some of Photoshop's outdated GUI decisions. For instance, the non scale-able colour adjustment windows in a 16+ bit environment are just ridiculous.

As for the whole iPad/iOS transcends mac/macOS debate. here's an every day real world example. Right now I'm working on approx. 25-30 shots for a full CG movie trailer. Lots of photo-realistic characters set in a futuristic environment. Specifically, I'm responsible for the environments/sets.
My tools are Photoshop and Foundry's Nuke. The sequence is very FX heavy and the sky undergoes dramatic changes with lots of dynamic cloud action. In Photoshop I've painted several 36000x9000px. skies in 16bpc colour depth, with approximately 20+ layers that are projected onto 3D objects in Nuke, where I will animate, colour grade and manipulate them further to work with the other elements of the shots, such as the terrain, characters, atmospheric effects, etc.
The day that I can do all this on a 27" iPad is the day I will consider the iPad a worthy alternative to a desktop workstation. Until then, Mac+MacOS reigns supreme.
I hope Apple/Adobe et al. remember the people that do this sort of work.

 

[Apple Bite]

late. Affinity Photo is already way more powerful on the iPad already. I know... Adobe herd will be screaming: "Affinity sucks blah blah" but Serif change the game already.

 

[cmaier]

Now, if only Microsoft would made a full version of Microsoft Office for the iPad, I would be very very happy. At the very least, Apple should make a full version of iWork for the iPad.

I have a feeling that the hardware and the OS is more than capable of handling it. They could have done it, had they wanted to do it.

Office is pretty good on iPad. In a bunch of ways I like it better than the desktop. There’s an awful lot of junk in the desktop version that doesn’t get used very often. And I’ve used word since back in the ti-99/4a days, when you used the escape key to trigger the “transfer” menu. User interface on iPad is a lot more consistent than the “sometimes you need a menu, sometimes a right click, sometimes a ribbon” think on the desktop.