Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple's Phil Schiller: 'We Don't Design for Price, We Design for the Experience'
- Thread starter MacRumors
- Start date
- Sort by reaction score
Uh Phil, You design for the "experience"? You do realize we can't connect present day iPhones and iPads, including the BRAND NEW iPhone 7, to the upcoming MacBook Pros without ANOTHER FREAKING dongle?! #Courage ?
I don't mind paying a little more if the hardware warrants it. However, between the old CPUs and the underwhelming GPU options, this justifies the stigma that many of my Windows friends have regarding Apple: overpriced and arrogant.
Interesting new product. BUT, the content of the presentations have reached stupidity levels, full of contradictions and hypocrisy.
I thought the Ive video was better than the last two. The Macbook and iPhone7 ones were beyond parody.
This particular model will be short lived with Kaby Lake coming early next year. IMO Apple is using this window to see just how much they can milk out of their customers. If demand is strong, they'll introduce the Kaby Lake versions and act like they're doing you a favor by keeping the price the same. If demand is weak, they'll act like their generosity knows no bounds by selling you a faster, more efficient MBP for even less then the outgoing version.
I both agree and disagree. Touchbar is not a gimmick. It improves functionality. It is a sound melding of touch and key. Instead of lifting your hand all the way up to the screen and smudging it with your fingers, it keeps the touch surface right where your hands have always been: at the keyboard. That's a sound move on Apple's part and I applaud them for it. No one else I know of has bothered to do this.
The thing is, the keys keep getting thinner to the point that it is almost a touch surface too. I don't own a newest gen MacBook, but I've played with them plenty at the local store and they take getting used to. But that's the way of Apple's future.
And then finally, sorry Phil, but this is price gouging. You waited for 4 years to do a serious update, let the demand build up, and now you're milking it. All I can say is there had better be a $200-$300 price drop next year or else you're going to see sales tank. Already, Apple is taking an image hit amongst its fan base. NO ONE here thinks the pricing is fair.
Bought my 2015 Retina AMD about 6 months ago trying to play the waiting game but needing power to edit 4K. Have loved it since the day it arrived. Wanted to not be the buyer's remorse/envy type today but when I saw the product update and started reading deeper, it was hard not to chime in. My 15" was several hundred dollars cheaper at the time I bought it by going through B&H Photo (cheaper price and no tax) and as I looked at the retailed pricing today for the 15" that would be most comparable to mine, it's $2899 (granted I spec'd out the 4GB video RAM)! I gain slightly faster RAM--though I myself was shocked to see that it wasn't DDR4, though DDR3 is no slouch. It has a wider color gamut - I still don't even know what my eyes are capable of seeing anyway but what I do know is that my 15" Retina Screen is GORGEOUS. It has the same SSD. It has NO SD card slot, NO HDMI Port, NO USB-A and a whole bunch of USB-C ports that I have not one peripheral as of yet that even uses. Plus a HUGE trackpad that I cannot see how my palm would not create havoc with, software algorithm or not. ...AND these ridiculous butterfly keys that make the MacBook 12" a horrifying typing experience for anyone used to the traditional MacBook style keys. So what's the one plus? MagicBar? And I'm not even sure that's a plus. I use my power key, escape, sound up and down and display brightness up and down and that's about it for function keys. I don't see why having those be touch functions would be any better and I still have yet to see one web site that allows me to use Apple Pay on my computer via phone so not sure about the finger print scanner either. But of course they are thinner. That's always a guarantee with Apple. Anorexic Computer Inc. Very happy with my 2015 and now I'm fretting at what I might have to choose from in a few years when it's time for a new one. Thanks for early 2016 Apple - got my iPhone SE and my 2015 Pro before Apple started hailing "death to the port" and killed a pretty good ride.
Apple went down that path. Almost bankrupted them. Not a good idea at all. Reasonable margins are good - but Apple has 200 billion. They can pay for R&D with THAT money and keep prices stable. Was retina IPhone more than the prior? Or force touch? No. They are just going nuts on the computers because they think they have no competition. But they are wrong. Windows no longer sucks. I like macOS better but Windows is great.
I think everyone here will be happier if we all just reframe our understanding of Apple from being a computer company, to being a gadget company. It sounds hard, but it becomes simpler over time. We need to move on, to pretend and eventually convince ourselves that the Mac never existed.
* cues piano instrumental of "Landslide" by Stevie Nicks *
The Macintosh was a platform that has served us all proudly for many years. Faithfully hosting our applications, our media - being our most-reliable digital hub. Mac OS X was the most advanced OS, running on the most advanced, uncompromising hardware of it's time. But times change. The visions, dreams and vigor of yesterday grow old and stale even though they are perhaps left unfinished, even in the virtual world constructed by computer science. Heat degrades processors. Graphics cards die. And spinning disks eventually spin down for their final times.
Do not mourn the loss, the death of the Mac platform. For someone very dear to us all once said that "death is a changing agent," and the death of the Mac clears way for the new Apple gadget. Embrace the change, revel in it, and do not concern yourself with how things used to be. Live for today, and not for the lost causes of the past. As painful as it may be, do not buy a new Mac. Purchase only gadgets instead, and let go of the Mac - it's time. Because holding on, it's not fair to you, and it's not fair to the memory and the legacy left behind by the Macintosh platform.
The world has changed.
* instrumental softly fades into one final struck note, culminating into a soft lump in your throat *
* cues piano instrumental of "Landslide" by Stevie Nicks *
The Macintosh was a platform that has served us all proudly for many years. Faithfully hosting our applications, our media - being our most-reliable digital hub. Mac OS X was the most advanced OS, running on the most advanced, uncompromising hardware of it's time. But times change. The visions, dreams and vigor of yesterday grow old and stale even though they are perhaps left unfinished, even in the virtual world constructed by computer science. Heat degrades processors. Graphics cards die. And spinning disks eventually spin down for their final times.
Do not mourn the loss, the death of the Mac platform. For someone very dear to us all once said that "death is a changing agent," and the death of the Mac clears way for the new Apple gadget. Embrace the change, revel in it, and do not concern yourself with how things used to be. Live for today, and not for the lost causes of the past. As painful as it may be, do not buy a new Mac. Purchase only gadgets instead, and let go of the Mac - it's time. Because holding on, it's not fair to you, and it's not fair to the memory and the legacy left behind by the Macintosh platform.
The world has changed.
* instrumental softly fades into one final struck note, culminating into a soft lump in your throat *
Last edited:
The thing about Touch ID is.. i really think it could have easily been implemented into the trackpad. I mean, why not!
Just giving my opinion, im still on windows 7 because pretty much windows 10 sucks...
Here's the beauty of the Touch Bar... no other laptop company can make anything like it simply because they do not control both the OS and the hardware, plus if MS tried to do it there is not a chance all the manufacturers of hardware and software would ever converge on a useable integration. The fact that 90% of the apps needed to run a Mac effectively were all coded by Apple (and all the hardware) means they can launch this with a full and complete suite of supported apps thereby setting a standard for the other 10% to follow.
I will be curious to see how Microsoft and other laptop makers and software firms try to copy this feature (and I guarantee they will try) and how long it takes them to succeed (if ever). They will all just sell full touch screen laptops and try to convince people it is better. The truth is that is the lazy solution because it requires absolutely zero hardware and software integration and likewise offers the user zero real benefit besides smudging up their display to do something they could already do easier with the mouse or a touchpad.
I will be curious to see how Microsoft and other laptop makers and software firms try to copy this feature (and I guarantee they will try) and how long it takes them to succeed (if ever). They will all just sell full touch screen laptops and try to convince people it is better. The truth is that is the lazy solution because it requires absolutely zero hardware and software integration and likewise offers the user zero real benefit besides smudging up their display to do something they could already do easier with the mouse or a touchpad.
Last edited:
Not that my wallet agrees, but I can understand Apple's desire to push the ASP of their Mac line due to the slowing pace of development of x86 architecture and the increase of the average lifespan of peoples laptops. My MBA is 5 years old and I'm not yet thinking about updating.
I've been using Macs since os7. Apple really seems to have lost its way here. Too many years without a decent update to the iMac or Mac mini.
The 'new' Macbook Pro is so over priced, I did a double take. Wow.
Apple used to be driven to provide GREAT computers, at a good price. That was Steve Jobs. That was Apple then.
Who can afford these?? and why would you want to get something that is 'new' and at least a generation behind on hardware specs.
It is shocking to me- Apple just doesn't get it anymore.
The 'new' Macbook Pro is so over priced, I did a double take. Wow.
Apple used to be driven to provide GREAT computers, at a good price. That was Steve Jobs. That was Apple then.
Who can afford these?? and why would you want to get something that is 'new' and at least a generation behind on hardware specs.
It is shocking to me- Apple just doesn't get it anymore.
have a think about your statement. in 2008 i paid $3k for a 2.8 core2duo with 4 gb of RAM and a 7200 rpm HDD
is apple selling a 2.8 core2duo with 4 gb of RAM and a mechanical hard drive for $3k today?
of course not. youre paying $3k for todays equivalent.
Oh my days. I don't even want to begin thinking about how much the 'next gen' iMacs will cost and what ****** 'features / specs' they'all have.
Come on Apple. You can do better than that. At least you could under a certain Steve Job.
I see no serious update since my last MBP. And certainly no innovation at all. Ok I see your are to busy with your iPhone things.
Lets compare :
My current MBP-13 late 2013
2.8Ghz i7 - 16GB 1600MHz - 1TB SSD
Paid $3,291.74 with apple care, including taxes (Canadian dollar)
1x mage safe
2x USB 3
1x HDMI
1x SD
2x thunderbolt
New MBP-13 2016
3.3Ghz i7- 16GB 2133MHz 1TB SSD
Current price $3908.00 (Canadian dollar)
4 USB-C
no mag safe
no hdmi
no usb 3
no sd
no thunderbolt
Unfortunately my current Thunderbolt-Ethernet adapter is not compatible anymore.
I would need to purchase (and always have with me) multiple adapters for Ethernet, HDMI USB and SD.
So about 600$ more for a little speed bump and loosing all those ports? Really?
I think I will pass on this one.
I see no serious update since my last MBP. And certainly no innovation at all. Ok I see your are to busy with your iPhone things.
Lets compare :
My current MBP-13 late 2013
2.8Ghz i7 - 16GB 1600MHz - 1TB SSD
Paid $3,291.74 with apple care, including taxes (Canadian dollar)
1x mage safe
2x USB 3
1x HDMI
1x SD
2x thunderbolt
New MBP-13 2016
3.3Ghz i7- 16GB 2133MHz 1TB SSD
Current price $3908.00 (Canadian dollar)
4 USB-C
no mag safe
no hdmi
no usb 3
no sd
no thunderbolt
Unfortunately my current Thunderbolt-Ethernet adapter is not compatible anymore.
I would need to purchase (and always have with me) multiple adapters for Ethernet, HDMI USB and SD.
So about 600$ more for a little speed bump and loosing all those ports? Really?
I think I will pass on this one.