Apple's Phil Schiller: 'We Don't Design for Price, We Design for the Experience'

[DakotaGuy]

I never thought I'd say this, but Microsoft is totally out-engineering Apple right now when it comes to hardware. OSX used to be a big reason to stick with Apple, but Windows 10 is an excellent OS with a ton of possibilities. As time goes on there is less and less of a reason to buy a Mac.

 

[r3m1]

Ferrari designs for the experience too.
Rolls Royce, Porche... etc. Clearly Apple is not marketing its latest laptop to the Toyota Yaris or Honda Fit crowd.

So do BMW and Audi - having something sensible for each consumer group - Apple is going to use MacBooks to plug holes in their dropping iPhone and iPad sales.

 

[\-V-/]

This is the biggest crock of crap I've ever heard ... which is true for most things Phil says.

 

[doelcm82]

A month ago I had planned to update my two-year-old 13" MBP with whatever Apple released this week. I wanted a 15" machine to help me with my work, and I was intrigued by the idea of the touch bar.

Unfortunately between then and now, I lost my job, and I don't plan to get a new job. I'm no longer in the market for a new laptop. The one I have will do me for another year or two. I'll get more use out of my year-old 27" iMac. I'd already decided this before the keynote, so I'm happy to sit out this release. When my current laptop is ready to be replaced, it will probably be a better-spec'd version of what they showed today. I'm still intrigued by the touch bar. More software will support it hopefully when I'm ready to update.

I'd planned to get an iPhone 7 once the supply was good enough to get one easily, but I'll probably go to a three- or four-year cycle for iPhones updates also. Now I can really get excited by the iPhone 8 rumors.

I'm retired now (at 51!). I have to start thinking about my budget.

 

[Toutou]

you can't try to turn MacOS into an iPhone," Schiller says

Oh, really? Too bad it's exactly what you've been doing for the last few years.

 

[Sofabutt]

My experience will vary greatly from others'. I loved Snow Leopard but if I bought a computer today I'd be sorely disappointed based on the crappy OS that is installed. Now if I bought a computer based on it's hardware specs that could install Snow Leopard that would be a different matter. I'd probably be very happy with modern hardware specs and an older OS.User experience is arbitrary and that's where Apple falls short.

 

[cycomiko]

Strange how when apple experience was provided in a lower cost structure their sales went up substantially

Wonder how the experience goes when the apple tax returns

 

[samcraig]

We don't design for price. We design for PROFIT

 

[cycomiko]

.....just not very much..

if you want affordable, we have a lovely range of ipads, they are laptop replacements.

 

[frankc92]

rant rant rant

complain complain complain

Sigh. Equally disappointed as the majority of this forum... but honestly out of words. I'm sure I'll still keep up with Mac news, but no way am I going to spend money on this.

I'll continue to wait for a big company revamp and a renewed vision.

 

[Jakexb]

Ive, the head designer of the product, considers full touch screens not particularly useful,

Nobody tell him about the iPad.

Apple has made no secret about its preference for the iPad as the platform for future. “This is the way we think that personal computing is going,” said Phil Schiller, senior VP of worldwide marketing

Phil!

 

[Barrierfreeman]

Vote with your wallets, people!

I did. I filled my wallet with rocks, and chucked it at Tim Cook.

 

[r3m1]

Did he really say "we design for the experience and the quality people expect from Mac"???? If he thinks what they put out today is the quality we expect from Mac he's clearly smoking the wrong brand of rope.

It just shows how out of touch Apple is with what their consumers want - no watch bands and emoji is what rocks

 

[deadsoul]

Hahahahahaha an emoji toolbar? The beginning of the end...

I'm out bye Apple! welcome Asus!!!!

 

[doublesupercool]

Ferrari designs for the experience too.
Rolls Royce, Porche... etc. Clearly Apple is not marketing its latest laptop to the Toyota Yaris or Honda Fit
crowd.

Yes, and those companies provide commensurate performance for price, not just looks. This is Ferrari price with Yaris performance.

Nothing about the last few 「pro」 updates has made me think Iam using a professional level machine for the price.

 

[FightTheFuture]

Yes, design with only four USB-C ports because it offers such a great experience.

USB-C ≠ ThunderBolt 3

 

[scottish]

I expect Apple to design for the experience but surely someone questions whether the Touch Bar is worth an additional $500?

Unlike a lot of people on here I like the look of the Touch Bar. I will reserve judgement until I've tried it at a store but even if I feel it is the best ever input experience I wouldn't pay an additional $500 for it when things like the SD slot and MagSafe have been removed so that the laptop can have a smaller volume.

I mention MagSafe.. surely a feature designed for the Apple experience?

 

[Feenician]

I just realized they come with Skylake processors I assumed it'd come with Kaby Lake since many Windows machines have been shipping with them.

I wonder how many times it has to be said. Kaby Lake processors for the higher powered 13" or the 15" do not exist. The basic 13" is a MacBook Air in MacBook Pro clothing.

 

[AdonisSMU]

I'm mad about it but I'm still have 3k with Apple's name on it.

 

[Kobayagi]

Also, wish they had the non-touch bar option in the 15"

THIS, f that touch bar, it doens't do anything I couldn't do before nor is it faster.

Apple Pay is very meh if you live in The Netherlands (not sure how its in the US or anywhere), but here, we pay with something that's called 'iDeal'. When checking out at a online store, it redirects you to your bank website, you log in, confirm the purchase and, via SMS, you'll receive a code to fill into the website to confirm the purchase again -> done. It's super fast and easy, no need for Apple Pay.

 

[doelcm82]

You may not design for price, but my credit card is not designed for your price.

I understand and sympathize. Back in the day (mid 1980s) I was at a user group meeting for the Commodore 64. We all agreed that we'd love to have a Macintosh, but we simply couldn't afford it.

Who'd have thought that Apple would still be around today, making computers that a lot of people can't afford?

 

[Feenician]

I expect Apple to design for the experience but surely someone questions whether the Touch Bar is worth an additional $500?

Unlike a lot of people on here I like the look of the Touch Bar. I will reserve judgement until I've tried it at a store but even if I feel it is the best ever input experience I wouldn't pay an additional $500 for it when things like the SD slot and MagSafe have been removed.

I mention MagSafe.. surely a feature designed for the Apple experience?

The touchbar isn't $500. The lower end 13" has a 15w "ultrabook" chip

 

[thats all folks]

Innovate for the sake of innovation.

change for the sake of change

 

[now i see it]

So did this event warrant the "hello again" teaser?

 

[r3m1]

Two years to develop the touch bar huh?

The touch screen is already invented, much more capable, and would have taken you a few weeks to develop.

Not to mention that Lenovo has been rocking a 'touch bar' for a number of years - yes, it really shows 2 years worth of design effort