Who gives a crap? This obsession with advertising is frustrating. I must be one of few people who care more about Apple's products, and not just the iPhone!
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple's Predicted Share of 2010 U.S. Mobile Advertising Market Slashed to Under 10%
- Thread starter MacRumors
- Start date
- Sort by reaction score
The beauty is that when Apple gets a 12% or 15% in returns from iAds the Analysts will have missed their target price by a wide number.
Who cares who makes the ads. THEY ARE ADS. I don't like them either way. I've clicked on one iAd, was like "meh" and that was it.
Apple, Google, I don't care. All ads suck.
Apple, Google, I don't care. All ads suck.
21% of 250 million is 52.5 million.
8.4% of 368 million is 31 million.
So the original report vastly overestimated iAd's share in simple money terms as well as percentage. Everyone makes mistakes. The important thing is how they handle it when they do. IDC needs to be clear what went wrong. "We underestimated Google's revenue," doesn't account for an initial $20 million or 65% overestimate of iAd's revenue.
8.4% of 368 million is 31 million.
So the original report vastly overestimated iAd's share in simple money terms as well as percentage. Everyone makes mistakes. The important thing is how they handle it when they do. IDC needs to be clear what went wrong. "We underestimated Google's revenue," doesn't account for an initial $20 million or 65% overestimate of iAd's revenue.
Now I hope everyone sees in stark clarity what Google cares about - what their main business is:
NOT User Experience
NOT hardware design
NOT a cohesive and vibrant ecosystem
NOT excellence in customer support and product satisfaction
but . . .
Ads. And Search functions to take you to and expose you to those ads.
For Apple, ads are just a part of the pie. For Google, it's the whole show.
But hey, it's "open", whatever that's supposed to mean.
Have fun.
NOT User Experience
NOT hardware design
NOT a cohesive and vibrant ecosystem
NOT excellence in customer support and product satisfaction
but . . .
Ads. And Search functions to take you to and expose you to those ads.
For Apple, ads are just a part of the pie. For Google, it's the whole show.
But hey, it's "open", whatever that's supposed to mean.
Have fun.
Hey, you know what would work? If Apple bought some land near their headquarters and built a second larger campus. Maybe some office space in Manhattan. If only.
Rocketman
As a developer, all i care about is one thing...
iAds pay about $4-$5 eCPM, while admob (google) pays about $0.08 eCPM.
Similarly, iPhone users buy more apps and use their apps more frequently than android users. So when all is said and done, my best work will go towards apples products no matter how big a piece of the pie that google is getting. They pay out nothing to developers and in the long run that will likely mean consistently higher quality apps for iOS products.
iAds pay about $4-$5 eCPM, while admob (google) pays about $0.08 eCPM.
Similarly, iPhone users buy more apps and use their apps more frequently than android users. So when all is said and done, my best work will go towards apples products no matter how big a piece of the pie that google is getting. They pay out nothing to developers and in the long run that will likely mean consistently higher quality apps for iOS products.
This makes sense as Google has a HUGE edge in the development of various content for their web presence which has been growing exponentially over the last couple of years, delivering advertising already and the partnerships they've forged in these areas over the years. Bottom line is all of this stuff is coming from the web and Apple is not a web company, perception is key and that's going to have a lot of people viewing Apple as the outsider without innovative solutions for this industry sector. If Apple were to take their server business seriously they could backdoor this as well as a few other net-centric areas, but they would have to un-mothball their server business.
I'm not happy about the ads any way... Stay far away from the ads they only distract from the real task at hand.
But every click that you don't click takes money right out of Steve Jobs' wallet.
Do you want him to have to travel in a Cessna instead of a Gulfstream?
Yes, but I am also an Apple developer and with two iphone apps using iAds, I have very little revenue. I don't have millions, heck even thousands of downloads but what I notice from the iAds are many requests for ads going unfilled. That is lost revenue because Apple isn't selling enough to fill.
I am tempted to swap out iAds for AdMob and see what Google can do. A great eCPM is worth squat if no one is buying.
Come off it nagromme.Who's fault is that but Apple's?
And, the logic behind that is faulty. Having two models of phones doesn't double your market share. Having four models doesn't quadruple it. Having phones that meet different needs is what increases market share. The "one size fits all" pushes some people over to Android phones that meet their needs better.
And, of course, Apple sells two models of Iphone - not one.
This isn’t about mobile market share, it’s about mobile advertising market share.
Apple’s gotten into advertising, but Google IS an advertising company.
You could also look at OS sales revenue of Apple vs. Google (zero). But Apple’s an OS company. Google isn’t.
This is just about one facet of what Apple does. Not about the reasons why Verizon customers choose an Android phone over an iPhone
You're not gonna resort to tricks such as staying on topic (and/or stating facts) as some feeble means to prevent AidenShaw from singing Apple's swan song... are you? After all, marketshare is the only thing that matters; just like McDonald's serves the best food in the world (while Outback Steakhouse struggles to survive), and cockroaches make the most desirable house pets (thus signaling the demise of Beagles everywhere).
Last edited:
It doesn't appear that either of your comments actually rise to a level worth classifying as "valid". Even assuming their accuracy, neither are by any measure surprising (nor mildly interesting, for that matter).But yet, when Macrumours publish a positive Analyst-Apple-Report many people here are ready to lick it up... and take the report as being accurate.
Apple are finding iAds very tough sell, due to being expensive and having a lot of control over the content. Advertisers are used to more freedom.
So? Android was designed to be deployed on many devices, from level entry up to High spec'd devices. This shows the success of Android.. If the consumer didn't want Android they wouldn't buy it, period.
Save your breath, valid remarks like these only fall on deaf ears and if arguments can't save the bacon you will be called a troll
But anyway, that would also be my take on the topic of 'advertising' in general. So I suppose your posts probably "sold" quite well, within their intended target demographic.
Last edited:
I get about 60% fill from iAds and 99% fill from admob, and iAds stil pays me on average 50 times more. Click through is higher for iAds as their ads are generally more attractive to users. I guarantee you what little revenue you get from iAds will vaporize if you switch to admob. Unfortunately you are in the position of trying to get downloads and active users who use your app daily.
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7)
I have yet to even see an iAD - stupid name btw
I have yet to even see an iAD - stupid name btw
So...
"Analysts" predict something then change their mind. Not sure if this affects Apple's plans and I'm pretty sure that Apple have done nothing that was going to affect the outcome of some analyst hokum either way. I really don't understand these companies, they talk utter **** then change their mind when they realise they were way off the mark and suggest that the company have done something wrong.
It's somewhere between comical, manipulative and incompetent.
"Analysts" predict something then change their mind. Not sure if this affects Apple's plans and I'm pretty sure that Apple have done nothing that was going to affect the outcome of some analyst hokum either way. I really don't understand these companies, they talk utter **** then change their mind when they realise they were way off the mark and suggest that the company have done something wrong.
It's somewhere between comical, manipulative and incompetent.
iAds is too complex for small advertisers
I am an iPhone App Developer. Just for fun I tried to place an ad for my app (Mailer) using AdMob. AdMob (owned by Google) is quite easy:
Then I wanted to do the same with iAd - just to give it a try. Well - there is no way to create you ad online. You have to submit you email address into a contact form.
Weeks (!) later I got an email from some Apple representative that he wanted to call me on the phone and discuss my project...
...all this when I want to place one add with maybe 5000 impressions for maybe $100?
I am an iPhone App Developer. Just for fun I tried to place an ad for my app (Mailer) using AdMob. AdMob (owned by Google) is quite easy:
- Register online.
- Upload your Ad banner.
- Pay with PayPal or Credit Card
Then I wanted to do the same with iAd - just to give it a try. Well - there is no way to create you ad online. You have to submit you email address into a contact form.
Weeks (!) later I got an email from some Apple representative that he wanted to call me on the phone and discuss my project...
...all this when I want to place one add with maybe 5000 impressions for maybe $100?
Last edited:
LOL
Now we have to wait for that predictions of iPad sales to get slashed drastically too - and they will...
On the other hand, Samsung is doing quite nicely:
http://androidcommunity.com/samsung...s-early-predict-1-5m-by-end-of-year-20101203/
And rightly so...
Now we have to wait for that predictions of iPad sales to get slashed drastically too - and they will...
On the other hand, Samsung is doing quite nicely:
http://androidcommunity.com/samsung...s-early-predict-1-5m-by-end-of-year-20101203/
And rightly so...
Oh really? So there's only 1 version of the iPhone now is there?
But besides, the more Apple tries to limit options, the lesser chance they have of becoming a monopoly which is a good thing judging by their controlling behaviour. Nice to see them in their place.
dear apple!
please note:
- ripping off people with overpriced hardware: works.
- ripping off people with overpriced songs: works.
- ripping off people with overpriced videos: does NOT work.
- ripping off appstore developers by demanding a huge share of the app price: works.
- ripping off magazine publishers by demanding a huge share of the magazine price: does NOT work.
- ripping off advertising industry by demanding a huge share of the advertising revenue: does NOT Work.
and now, dear apple, imagine the internet providers would want 30% of your apple online store income, simply because they transfer your store through their wires. and imagine, the display companies - wo display your store with their pixels on screen - would also like to have a share... wouldn't that just be fair and compatible to your way of thinking?
bodypainter
please note:
- ripping off people with overpriced hardware: works.
- ripping off people with overpriced songs: works.
- ripping off people with overpriced videos: does NOT work.
- ripping off appstore developers by demanding a huge share of the app price: works.
- ripping off magazine publishers by demanding a huge share of the magazine price: does NOT work.
- ripping off advertising industry by demanding a huge share of the advertising revenue: does NOT Work.
and now, dear apple, imagine the internet providers would want 30% of your apple online store income, simply because they transfer your store through their wires. and imagine, the display companies - wo display your store with their pixels on screen - would also like to have a share... wouldn't that just be fair and compatible to your way of thinking?
bodypainter
Looks like iAds is an iFlop. iCould have told you that though! There's no way Apple could run an advertising agency - its not their thing. Ad agencies need to be a lot more open and allow for negotiation. Apple has this focus of effectively saying 'you WILL do it our way' and throws its toys out the pram when people refuse to bow to Steve. Good on em is all I can say!
Google are great at advertising, Apple are not - period.
Google are great at advertising, Apple are not - period.