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I want to make fun of this, but I can't. How can I? To paraphrase Seinfeld, it's like making fun of a clown, what are you going to say, he has a big red nose, huge shoes?
 
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The real laugh will be when corporate/pro offices that have this display get them wiped off by their cleaning service with Windex and a rag.
Cleaning services are instructed not to touch the equipment and that takes care of it. Most won’t touch anything on a desk, anyways, so it shouldn’t be a problem.
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Now I have an extra reason to tell clients to STOP TOUCHING MY SCREEN... Not that it will stop them.

Add a line item to your invoices, call it “Display Inadvertent Use Fee” and charge accordingly, especially those special ones, we all have them.
 
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For pre-orders of the Pro Display XDR with the special coating, there's a limited time offer to get two extra cleaning cloths for the price of three.
 
$400 will buy you a plastic rub on protective like for an iPhone. The screens resolution is better than any human eyesight.
 
For the average customer that orders this? Not too likely. Color accuracy is going to be king, and this display is supposed to do that so much than standard matte coatings. Worth the money to those who actually need this display for their work.
I think a lot of people have no idea what “normal” matte coatings do to color accuracy. All they know is that they don’t need the colors to be perfect, so a matte coating is fine. I went glossy awhile ago and you couldn’t drag me back to looking at my work through frosted glass :)
 
Could I use the Apple Cloth to wash my car with?
yes, but your car‘s manufacturer will visit you in person and explain your that they are planing to introduce a better hand-made cloth, something like Lexus Cloth, BMW Cloth, Lincoln Cloth, or even Lamborghini Cloth Pro..... :p [PS. I do not know what Is your car brand.....]
 
Why do I have this feeling that the "special cloth" replacement will cost $199?
 
I don't know why, but I'm immensely enjoying reading your comments on this thread. Keep it going everyone, some funny stuff here, lol. I bet even Apple is chuckling about this...Imagine being the design team, OK guys we really need you to come through on this. What is it boss, you want us to re-imagine the mobile phone interface, a new wearable paradigm, what is it?? Uh, well, you see we need a special cloth...
 
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And now a serious question (no kidding) - does it have active cooling?
I'm asking because the only PC monitors which have real HDR and FALD support (namely, from Acer and Asus) DO have extremely annoying fans.
 
The stand price is ridiculous, but I don’t see an issue with special cleaning instructions. You can’t wash a black car with any old soap and rag either. People wanted an ultra low glare matte display, and that comes with extra care. It’s a $5000 tool for serious professionals, not a 144Hz gamer display for Cheetos fingers.
 
Exotic option requiring special cleaning instruction I understand.
XDR is already a niche product, and on top of that, nano whatever is an option suitable for more specific users.

Apple asking people to use their specific cloth is joke. lol

I still believe Apple went too far and made a problem out in sake of solving problems. Just like other "professional" display, they could've just go matte screen with hood. Perfectly fine and widely accepted practice with no special cleaning precaution necessary. what will they say now? before servicing will Apple check with users to make sure they've been cleaning with their proper authentic cleaning cloth?
 
Because Apple's first screen for professional use since the Cinema Display shouldn't have been some ultra niche curiosity. Just shows how out of touch they are.

If caring for the optional nano-lecture glass is too much of a burden, simply don't check that option in your Display HDR order. Easy.

I suspect most users who want and will benefit from the surface's matte properties will not have an issue taking care of it.
 
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